Conagra -Marie Callender's Dinner

Marie Callender’s, known for its comforting, premium, and convenient meals, introduces Duos, featuring two main dishes in one meal. The campaign leverages TikTok’s Dynamic Duos trend, pairing creators to try Duos products. In-feed videos showcase reactions, unique touches, and interviews, aligning the brand with diverse TikTok communities. The content aims to drive awareness, mental availability, and trial of Marie Callender’s Duos. Creators highlight the convenience and indulgence of enjoying multiple flavors in one satisfying meal, emphasizing the brand’s positive, genuine, and informative tone. The organic content was then repurposed in paid ads on TikTok to reach a broader audience. #socialmediamarketing #tiktokmarketing #branding