President’s Choice- Holiday Insider's Report campaign

President’s Choice (PC®) unveils its Holiday Insider’s Report campaign, emphasizing three main themes: Appetizers, Desserts, and Home & Entertainment. The focus is on over 60 ready-to-cook appetizers, aiming to help hosts impress guests during the holiday season. The brand emphasizes traditions and inclusivity, with products inspired by colleagues’ family recipes. Eight spotlight products, including Crispy Shrimp Hors D’oeuvre Trio and Madagascar Vanilla Marshmallow, take center stage. The campaign type is Education, aiming for mass reach, engagement, and exceeding previous benchmarks, with goals tied to product visibility and holiday hosting success. #branding #socialmediamarketing #tiktokmarketing #instagrammarketing