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Hi, I’m Frida Quirk, a senior UX designer and design leader with 10+ years crafting conversion-focused web and mobile experiences. I love turning user insights into simple, delightful interfaces and leading cross-functional teams to ship measurable impact. Most recently at Zettle by PayPal, I merged design and research into a cohesive product discipline, mentored designers, and led redesigns that boosted leads and conversions—Telia Carrier reportedly saw a ~500% uplift. I bring a collaborative, detail-oriented approach to growth and brand work.…Hi, I’m Frida Quirk, a senior UX designer and design leader with 10+ years crafting conversion-focused web and mobile experiences. I love turning user insights into simple, delightful interfaces and leading cross-functional teams to ship measurable impact. Most recently at Zettle by PayPal, I merged design and research into a cohesive product discipline, mentored designers, and led redesigns that boosted leads and conversions—Telia Carrier reportedly saw a ~500% uplift. I bring a collaborative, detail-oriented approach to growth and brand work.

Frida Quirk

UX Designer, UI Designer, Product Designer

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Hi, I’m Frida Quirk, a senior UX designer and design leader with 10+ years crafting conversion-focused web and mobile experiences. I love turning user insights into simple, delightful interfaces and leading cross-functional teams to ship measurable impact. Most recently at Zettle by PayPal, I merged design and research into a cohesive product discipline, mentored designers, and led redesigns that boosted leads and conversions—Telia Carrier reportedly saw a ~500% uplift. I bring a collaborative, detail-oriented approach to growth and brand work.…Hi, I’m Frida Quirk, a senior UX designer and design leader with 10+ years crafting conversion-focused web and mobile experiences. I love turning user insights into simple, delightful interfaces and leading cross-functional teams to ship measurable impact. Most recently at Zettle by PayPal, I merged design and research into a cohesive product discipline, mentored designers, and led redesigns that boosted leads and conversions—Telia Carrier reportedly saw a ~500% uplift. I bring a collaborative, detail-oriented approach to growth and brand work.

Available to hire

Hi, I’m Frida Quirk, a senior UX designer and design leader with 10+ years crafting conversion-focused web and mobile experiences. I love turning user insights into simple, delightful interfaces and leading cross-functional teams to ship measurable impact.

Most recently at Zettle by PayPal, I merged design and research into a cohesive product discipline, mentored designers, and led redesigns that boosted leads and conversions—Telia Carrier reportedly saw a ~500% uplift. I bring a collaborative, detail-oriented approach to growth and brand work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Co-founder & UX Designer at Akind Studio

February 1, 2025 - Present

Co-founded Akind Studio in Byron Bay, delivering UX design and branding services. Focused on aligning brand identity with user experience to drive conversions.

Senior Experience Designer at Zettle by PayPal

December 1, 2021 - March 1, 2025

Led redesign work merging the logged-in web experience into the PayPal merchant platform; defined scoping, team cadence and cross-functional collaboration rituals. Owned product library & inventory UX across apps; wrote research briefs and prioritized hypotheses for A/B testing. Hosted cross-regional workshops to align product, research and engineering; improved feature delivery velocity. Worked with analytics and research to propose conversion-focused UI changes; documented design decisions and measurable hypotheses.

Senior Experience Designer at Conversionista

January 1, 2021 - December 1, 2021

Led experience design efforts and contributed to growth strategies for clients, focusing on conversion optimization and user research.

UX Designer/Research at Beatport

June 1, 2019 - September 1, 2019

Grew value offering to a new iOS app for DJs by providing user-centric insights; conducted KPI workshops; followed the double-diamond approach to design challenges.

UX/UI Lead at DBT

September 1, 2019 - December 1, 2020

Generated leads to a finance startup by designing a modern B2B site with a personal touch; led a team of 3 designers.

UX Lead at Soundtrack Your Brand

June 1, 2020 - October 1, 2020

Increased leads to a B2B music streaming service by designing a new storefront; mentored the client and contributed to front-end decisions.

UX Lead at Wall of Art

September 1, 2019 - June 1, 2020

Redesigned an e-commerce site for art posters by young artists; mentored the client through workshops and provided initial conversion reviews and guidance for a developer handoff.

UX/UI Lead at Telia Carrier

September 1, 2019 - June 1, 2020

Increased leads by almost 500% by redesigning the B2B site for the world’s leading internet backbone; collaborated across product, research and engineering.

UI Designer / Front End at World Nomads

August 1, 2015 - December 1, 2016

Cross-functional agile team; used A/B testing to optimize checkout and conversion paths; created a cohesive design system.

Front End Developer at Tripadeal

December 1, 2016 - September 1, 2018

Part of a cross-functional team; owned store front and checkout UX; improved online conversions through data-driven design.