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Hi, I’m Frida Quirk. I’m a UX Designer with 10+ years building web and app experiences across SaaS, fintech, and B2B platforms. I’m passionate about end-to-end UX, product strategy, and data-driven experimentation, and I enjoy turning complex problems into intuitive products. I’ve led and mentored small design teams, scaled design practices in large organizations, and worked across regions to drive user-centered outcomes. I thrive in cross-functional collaboration and love turning research insights into measurable improvements.…Hi, I’m Frida Quirk. I’m a UX Designer with 10+ years building web and app experiences across SaaS, fintech, and B2B platforms. I’m passionate about end-to-end UX, product strategy, and data-driven experimentation, and I enjoy turning complex problems into intuitive products. I’ve led and mentored small design teams, scaled design practices in large organizations, and worked across regions to drive user-centered outcomes. I thrive in cross-functional collaboration and love turning research insights into measurable improvements.

Frida Quirk

UX Designer, UI Designer, Product Designer, +2

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Hi, I’m Frida Quirk. I’m a UX Designer with 10+ years building web and app experiences across SaaS, fintech, and B2B platforms. I’m passionate about end-to-end UX, product strategy, and data-driven experimentation, and I enjoy turning complex problems into intuitive products. I’ve led and mentored small design teams, scaled design practices in large organizations, and worked across regions to drive user-centered outcomes. I thrive in cross-functional collaboration and love turning research insights into measurable improvements.…Hi, I’m Frida Quirk. I’m a UX Designer with 10+ years building web and app experiences across SaaS, fintech, and B2B platforms. I’m passionate about end-to-end UX, product strategy, and data-driven experimentation, and I enjoy turning complex problems into intuitive products. I’ve led and mentored small design teams, scaled design practices in large organizations, and worked across regions to drive user-centered outcomes. I thrive in cross-functional collaboration and love turning research insights into measurable improvements.

Available to hire

Hi, I’m Frida Quirk. I’m a UX Designer with 10+ years building web and app experiences across SaaS, fintech, and B2B platforms. I’m passionate about end-to-end UX, product strategy, and data-driven experimentation, and I enjoy turning complex problems into intuitive products.

I’ve led and mentored small design teams, scaled design practices in large organizations, and worked across regions to drive user-centered outcomes. I thrive in cross-functional collaboration and love turning research insights into measurable improvements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Co-founder & UX Designer at Akind Studio

February 1, 2025 - Present

Co-founded Akind Studio in Byron Bay, delivering UX design and branding services. Focused on aligning brand identity with user experience to drive conversions.

Senior Experience Designer at Zettle by PayPal

December 1, 2021 - March 1, 2025

Led redesign work merging the logged-in web experience into the PayPal merchant platform; defined scoping, team cadence and cross-functional collaboration rituals. Owned product library & inventory UX across apps; wrote research briefs and prioritized hypotheses for A/B testing. Hosted cross-regional workshops to align product, research and engineering; improved feature delivery velocity. Worked with analytics and research to propose conversion-focused UI changes; documented design decisions and measurable hypotheses.

Senior Experience Designer at Conversionista

January 1, 2021 - December 1, 2021

Led experience design efforts and contributed to growth strategies for clients, focusing on conversion optimization and user research.

UX Designer/Research at Beatport

June 1, 2019 - September 1, 2019

Grew value offering to a new iOS app for DJs by providing user-centric insights; conducted KPI workshops; followed the double-diamond approach to design challenges.

UX/UI Lead at DBT

September 1, 2019 - December 1, 2020

Generated leads to a finance startup by designing a modern B2B site with a personal touch; led a team of 3 designers.

UX Lead at Soundtrack Your Brand

June 1, 2020 - October 1, 2020

Increased leads to a B2B music streaming service by designing a new storefront; mentored the client and contributed to front-end decisions.

UX Lead at Wall of Art

September 1, 2019 - June 1, 2020

Redesigned an e-commerce site for art posters by young artists; mentored the client through workshops and provided initial conversion reviews and guidance for a developer handoff.

UX/UI Lead at Telia Carrier

September 1, 2019 - June 1, 2020

Increased leads by almost 500% by redesigning the B2B site for the world’s leading internet backbone; collaborated across product, research and engineering.

UI Designer / Front End at World Nomads

August 1, 2015 - December 1, 2016

Cross-functional agile team; used A/B testing to optimize checkout and conversion paths; created a cohesive design system.

Front End Developer at Tripadeal

December 1, 2016 - September 1, 2018

Part of a cross-functional team; owned store front and checkout UX; improved online conversions through data-driven design.

Freelance UX/UI/Front End

October 1, 2018 - May 31, 2019

Designed e-commerce experiences for clients (Coop), built a lead generation site using React in collaboration with internal tech teams, and developed Shopify sites for client brands.

UX/UI Designer at Tripadeal

December 1, 2016 - September 30, 2018

Owned the storefront and checkout UX, improving conversion through data analysis, usability testing, and experiments. Acted as hybrid designer/project lead for UX initiatives.

UI Designer/Front End at World Nomads

August 1, 2015 - December 31, 2016

Improved conversion across purchase flows using A/B testing and analytics. Contributed to design system development and set new design directives. Mentored junior designers.

Digital Designer at Havas Worldwide

September 1, 2013 - August 31, 2015

Designed digital campaigns, landing pages, and large-scale websites. Transitioned into UX-focused work as the team evolved toward product design.