Frida Stoffregen

ProAvailable to hire

I’m Frida Stoffregen, a studio creative based in Munich where I shape brands through art direction, design, and illustration.

About

I’m Frida Stoffregen, a studio creative based in Munich where I shape brands through art direction, design, and illustration. I love building clear visual identities—from logos and branding systems to campaign websites, print matter, packaging, and merch—always with a strong eye for detail and consistency.

Across projects like wellbeing studios, yoga and dance brands, food and lifestyle labels, and candle/product concepts, I work from concept to production: designing lookbooks, magazine layouts, exhibition materials, and supporting digital assets such as websites and social media. My focus is on thoughtful visuals that feel premium, usable, and aligned with the brand’s story—whether it’s stationery, packaging handling, or a complete campaign rollout.

Languages

  • GermanFluent
  • EnglishAdvanced

Industry experience

  • Media & Entertainment
  • Professional Services
  • Healthcare
  • Non-Profit Organization
  • Consumer Goods
  • Retail
  • Travel & Hospitality

Projects · 6

MYMARINI is a sustainable swimwear brand based in Hamburg, Germany. It was founded in 2013 by designer and surfer Mareen Albright, who wanted to create stylish and environmentally friendly swimwear inspired by her love of the ocean.

The brand combines modern design with sustainability, using high-quality and eco-friendly materials such as recycled fabrics and organic cotton. All products are designed in Germany and produced under fair conditions in Europe.

MYMARINI focuses on durability, comfort, and timeless style while also supporting environmental and social projects. With its strong commitment to ethical fashion and ocean protection, the brand represents a modern and responsible approach.

MYMARINI
  • Brand Designer
  • Creative Director

Runamics is a sustainable sportswear brand based in Hamburg, Germany. The company focuses on producing environmentally friendly running and athletic clothing for people who care about both performance and the planet.

The brand emphasizes the use of natural and sustainable materials, such as organic cotton, as an alternative to synthetic fabrics. Their goal is to create comfortable and functional sportswear while reducing environmental impact and avoiding unnecessary plastic.

Runamics is also strongly connected to the running community and promotes a conscious, active lifestyle. With its focus on sustainability, innovation, and community, the brand represents a modern approach to sportswear design.

runamics
  • Brand Designer
  • Creative Director
  • Packaging Designer

Herr Biene is a German honey brand based in Hamburg. The company focuses on producing high-quality, natural honey sourced from local beekeepers in the region. Their products are known for being pure, sustainable, and carefully processed to preserve the natural flavor and nutrients of the honey.

Herr Biene places great importance on environmental responsibility and supports bee protection and biodiversity. The brand combines traditional beekeeping methods with modern standards to ensure premium quality.

With its regional focus and commitment to sustainability, Herr Biene represents a modern approach to honey production in Germany.

Herr Biene Honig
  • Brand Designer
  • Illustrator
  • Packaging Designer
  • +1

Studio One Munich is a modern dance and yoga studio located in the Laim district of Munich, Germany. It offers a wide variety of classes, including ballet, jazz, modern dance, hip-hop, Pilates, and different styles of yoga. The studio is known for its open and welcoming atmosphere, making it suitable for people of all ages and skill levels—from beginners to advanced participants.

The facility features spacious, light-filled studios with professional equipment, providing an ideal environment for movement and creativity. A team of experienced international teachers leads the classes, focusing on both technique and personal expression.

In addition to regular courses, Studio One also offers special programs such as aerial yoga and classes for mothers with babies, emphasizing community, well-being, and personal growth

Studio One Munich
  • Brand Designer
  • Interior Designer
  • Web Designer

RECOVERY AND MOVEMENT ARE TWO FUNDAMENTAL PILLARS THAT PLAY A CENTRAL ROLE IN THE AREAS OF HEALTH, FITNESS AND PERFORMANCE. BOTH CONCEPTS COMPLEMENT EACH OTHER CREATING THE BASE FOR PHYSICAL & MENTAL WELL-BEING.

Session Labs
  • Brand Designer
  • Web Designer
Portfolio
  • Art Director
  • Brand Designer
  • Creative Director
  • +3

Work experience· 13 roles

Creative Director & Co-founder · yoyoka GmbHSep 2019 – Present · 7 yrs 3 mos

Led creative projects and branding initiatives in the wellness sector.

Creative Direktion & Co Founderin · yoyoka GmbHSep 2019 – Present · 7 yrs 3 mos

Verantwortlich für die kreative Leitung und strategische Entwicklung des Unternehmens.

Designer · Designagentur Karl AndersAug 2015 – Aug 2016 · 1 yr 1 mo

Focused on corporate design and branding strategies.

Designer · Karl AndersJun 2015 – Aug 2016 · 1 yr 3 mos
Freelancer · GRAZIAApr 2015 – Apr 2015 · 1 mo
Graphic Designer · Designbüro formduscheApr 2015 – Apr 2015 · 1 mo
Freelancerin · GRAZIAApr 2015 – Aug 2015 · 5 mos
Grafikerin · Designbüro formduscheApr 2015 – Aug 2015 · 5 mos

Education· 6

Grafikerin · DFI International2012 – 2014
DFI International 1,2 with distinction · DFI International2010 – 2014
Bachelor's Degree in Communication Design · DFI International2010 – 2014
DFI International · DFI International2011 – 2014

Testimonials · 5.0 from 3 reviews

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