Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Geneva-based Content Creator & Digital Marketer specializing in high-retention UGC and brand identity. I combine creative visual storytelling with robust marketing strategy to help lifestyle, beauty, and niche brands connect with their target audience. From content strategy to execution and social media management, I deliver high-quality digital assets optimized for organic growth and high-converting paid ads. Hit the contact button to discuss how we can scale your brand's digital presence!…Geneva-based Content Creator & Digital Marketer specializing in high-retention UGC and brand identity. I combine creative visual storytelling with robust marketing strategy to help lifestyle, beauty, and niche brands connect with their target audience. From content strategy to execution and social media management, I deliver high-quality digital assets optimized for organic growth and high-converting paid ads. Hit the contact button to discuss how we can scale your brand's digital presence!

Anna Harutyunyan

Marketing Strategist, Content Creator, Social Media Manager, +1





Geneva-based Content Creator & Digital Marketer specializing in high-retention UGC and brand identity. I combine creative visual storytelling with robust marketing strategy to help lifestyle, beauty, and niche brands connect with their target audience. From content strategy to execution and social media management, I deliver high-quality digital assets optimized for organic growth and high-converting paid ads. Hit the contact button to discuss how we can scale your brand's digital presence!…Geneva-based Content Creator & Digital Marketer specializing in high-retention UGC and brand identity. I combine creative visual storytelling with robust marketing strategy to help lifestyle, beauty, and niche brands connect with their target audience. From content strategy to execution and social media management, I deliver high-quality digital assets optimized for organic growth and high-converting paid ads. Hit the contact button to discuss how we can scale your brand's digital presence!

Available to hire

Geneva, Switzerland

Geneva-based Content Creator & Digital Marketer specializing in high-retention UGC and brand identity.

I combine creative visual storytelling with robust marketing strategy to help lifestyle, beauty, and niche brands connect with their target audience. From content strategy to execution and social media management, I deliver high-quality digital assets optimized for organic growth and high-converting paid ads.

Hit the contact button to discuss how we can scale your brand’s digital presence!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Armenian

Fluent

French

Fluent

English

Fluent

Russian

Beginner

German

Advanced

Work Experience

Chargée de marketing & communication digitale at MEANING

April 1, 2025 - October 23, 2025

Élaboration d’une stratégie de communication digitale globale et alignée avec les valeurs de la marque; création d’une identité visuelle (logo, palette, typographies); animation des réseaux sociaux (Instagram, Facebook, LinkedIn & TikTok); création de contenus inspirants (vidéos bien-être, carrousels, stories); planification des contenus via calendriers éditoriaux

Community Manager at Olympique Genève Basketball Club (OGBC)

May 1, 2025 - October 23, 2025

Animation des réseaux sociaux : Reels, stories, carrousels; couverture d’événements (OG GAMES); création de vidéos et montage via CapCut; coordination avec photographes, joueurs, sponsors et comité; communication interne avec les membres du club; contribution à la stratégie de visibilité du club

Assistante marketing junior at BGS Promotion SàRL

May 1, 2024 - October 23, 2025

Création de présentations et visuels sur Canva Pro; Organisation de réunions & gestion de contenus pour les réseaux; Réalisation de sondages & d’études de marché

Founder , Social Media Manager at HAYRA.LAB

June 1, 2025 - Present

Creation and management of a B2B specialized Social Media Management agency; development of content strategies (Instagram, Facebook, LinkedIn) tailored to each client; design of templates, visual identity, and storytelling; management of sponsored campaigns (Meta Ads) and performance tracking; client relations: support, reporting, and continuous optimization.

Marketing Assistant at BGS PROMOTION SARL

June 1, 2023 - Present

Social media content management; conducting surveys and market research; meeting organization and preparation of minutes; creation of presentations and visuals.

Social Media Consultant & Assistant Freelancer at Mayrig Bistro (international restaurant chain) - Genève

November 1, 2024 - April 1, 2025

Développement de frameworks d'identité de marque, positionnement visuel et tonalité de voix (brandbooks); définition des axes de communication et du positionnement stratégique; pilotage et cohérence des canaux digitaux; création et adaptation de contenus; suivi des performances et optimisation pour portée et engagement.

Social Media Manager at Mayrig Bistro (chaîne de restauration internationale) - Genève

November 1, 2025 - Present

Gestion des réseaux sociaux avec un positionnement premium et une identité visuelle cohérente; création et adaptation de contenus (vidéos et visuels); suivi des indicateurs de performance et optimisation des actions.

Content Creator / UGC Content Creator at Self-employed / Freelance

June 1, 2025 - October 1, 2025

Création de contenus authentiques (vidéos, visuels) adaptés aux codes beauté et lifestyle; développement d'une identité de créatrice positionnée sur la beauté et le lifestyle; maîtrise des plateformes et outils UGC (TikTok, Instagram, etc.); suivi des indicateurs et ajustements.

Communications Assistant / Mission Representative at Armenian Mission to the UN / Armenian Mission Genève (HRC side-events)

September 1, 2025 - October 1, 2025

Représentation de la mission lors des side-events du Conseil des droits de l'Homme (HRC); gestion des communications officielles à destination de la communauté arménienne et du corps diplomatique international; suivi hebdomadaire des sessions.