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I’m a Digital Communication/Marketing manager with a strong track record of driving ROI through data-led paid media performance across Facebook, Instagram, TikTok, and Line OA. In my recent experience with PP Group Thailand Fashion & Retail, I managed and optimized multi-channel campaigns, monitored social media metrics closely, and reallocated budgets in real time to improve reach, engagement, and efficiency across a multi-brand portfolio.…I’m a Digital Communication/Marketing manager with a strong track record of driving ROI through data-led paid media performance across Facebook, Instagram, TikTok, and Line OA. In my recent experience with PP Group Thailand Fashion & Retail, I managed and optimized multi-channel campaigns, monitored social media metrics closely, and reallocated budgets in real time to improve reach, engagement, and efficiency across a multi-brand portfolio.

Samita Techaphunpisut

Digital Marketer, PPC Manager, Marketing Analyst, +1

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I’m a Digital Communication/Marketing manager with a strong track record of driving ROI through data-led paid media performance across Facebook, Instagram, TikTok, and Line OA. In my recent experience with PP Group Thailand Fashion & Retail, I managed and optimized multi-channel campaigns, monitored social media metrics closely, and reallocated budgets in real time to improve reach, engagement, and efficiency across a multi-brand portfolio.…I’m a Digital Communication/Marketing manager with a strong track record of driving ROI through data-led paid media performance across Facebook, Instagram, TikTok, and Line OA. In my recent experience with PP Group Thailand Fashion & Retail, I managed and optimized multi-channel campaigns, monitored social media metrics closely, and reallocated budgets in real time to improve reach, engagement, and efficiency across a multi-brand portfolio.

Available to hire

I’m a Digital Communication/Marketing manager with a strong track record of driving ROI through data-led paid media performance across Facebook, Instagram, TikTok, and Line OA. In my recent experience with PP Group Thailand Fashion & Retail, I managed and optimized multi-channel campaigns, monitored social media metrics closely, and reallocated budgets in real time to improve reach, engagement, and efficiency across a multi-brand portfolio.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Beginner

Work Experience

Master Student / King's Student Ambassador at King's College London

January 1, 2025 - January 1, 2026

Presented an award-winning sustainability project at the UK Parliament as part of King's activities, earning the highest scholarship award.

Assistant Digital Communication Manager at PPG Group Thailand (Fashion & Retail)

July 2, 2021 - May 2, 2024

Managed paid media performance across Facebook, Instagram, TikTok, and Line OA for multiple brand portfolios (including MCM IPalm Angels and Gentle Monster). Collaborated with digital agencies to optimize online performance and budget allocation for maximum ROI and reach; monitored and analyzed social metrics and engagement, and reallocated ad spend in real time to improve campaign efficiency. Partnered with KOLs and celebrities and managed localization of global campaigns into culturally tailored Thai content. Produced in-house content including product photography, video, and localized celebrity campaigns while ensuring brand identity alignment with local audience needs. Organized and hosted brand activations and launch events, producing same-day social content such as live coverage, on-site photo/video, and same-day posting to maximize event visibility and audience engagement.