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I'm a senior concept artist with 10+ years of experience shaping the visuals of globally recognized IPs, including Free Fire. I specialize in character design, worldbuilding, and visual systems within live-service production, delivering cohesive directions that scale across seasonal updates and multiple studios. I thrive on cross-functional collaboration with art, marketing, and product teams to align creative vision with commercial goals. I work hands-on while also contributing to strategic IP development, helping franchises grow across global markets.…I'm a senior concept artist with 10+ years of experience shaping the visuals of globally recognized IPs, including Free Fire. I specialize in character design, worldbuilding, and visual systems within live-service production, delivering cohesive directions that scale across seasonal updates and multiple studios. I thrive on cross-functional collaboration with art, marketing, and product teams to align creative vision with commercial goals. I work hands-on while also contributing to strategic IP development, helping franchises grow across global markets.

Dalu Zhou

PRO

Concept Artist, Illustrator, Character Designer, +6

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I'm a senior concept artist with 10+ years of experience shaping the visuals of globally recognized IPs, including Free Fire. I specialize in character design, worldbuilding, and visual systems within live-service production, delivering cohesive directions that scale across seasonal updates and multiple studios. I thrive on cross-functional collaboration with art, marketing, and product teams to align creative vision with commercial goals. I work hands-on while also contributing to strategic IP development, helping franchises grow across global markets.…I'm a senior concept artist with 10+ years of experience shaping the visuals of globally recognized IPs, including Free Fire. I specialize in character design, worldbuilding, and visual systems within live-service production, delivering cohesive directions that scale across seasonal updates and multiple studios. I thrive on cross-functional collaboration with art, marketing, and product teams to align creative vision with commercial goals. I work hands-on while also contributing to strategic IP development, helping franchises grow across global markets.

Available to hire

London, United Kingdom

I’m a senior concept artist with 10+ years of experience shaping the visuals of globally recognized IPs, including Free Fire. I specialize in character design, worldbuilding, and visual systems within live-service production, delivering cohesive directions that scale across seasonal updates and multiple studios.

I thrive on cross-functional collaboration with art, marketing, and product teams to align creative vision with commercial goals. I work hands-on while also contributing to strategic IP development, helping franchises grow across global markets.

Skills

Book Illustration

Cartoon

Character Design

Childrens Book Illustration

Fantasy Illustration

Experience Level

Book Illustration

Expert

Cartoon

Expert

Character Design

Expert

Childrens Book Illustration

Expert

Expert

Expert

Expert

Expert

Pen and Ink Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Intermediate

Language

Chinese

Fluent

English

Fluent

Work Experience

Freelancer at Garena

June 1, 2019 - Present

Created high-quality game characters, costume designs, and detailed promotional artwork on a freelance/irregular basis for the company.

Senior Concept Artist at Garena

January 6, 2016 - July 27, 2019

In Garena's four years, I participated in the development of two large scale mobile games, which are Breakout and Freefire. FreeFire is particularly popular, sweeping the mobile game markets in South America and Southeast Asia. I was responsible for the creation, characters and scenes setting in the early stage of the game. And then worked with outsourcing companies after the game goes online.

Lead Illustrator at Trigger LLC

January 1, 2009 - January 1, 2015

Led illustration for international entertainment projects; collaborated with Sony’s film division to design visual assets, promotional illustrations, and in-suite artwork for major feature films; produced character art and storyboards guiding directors and VFX teams; collaborated with LEGO on interactive comics and visual storytelling for product lines, ensuring brand-consistent styles.