I’m a creative consultant based in Auckland, working with business owners to solve a simple equation: Brand + Identity = Content. For me, it’s not about starting from scratch for the sake of it. It’s about taking what you’ve already built, understanding where you want to go, and aligning it with what your customers are actually looking for. I’ve spent more than 20 years helping New Zealand businesses shape their brand, define their identity, and create content that connects. I bring strategy and creativity together to get more out of a brand. I tend to work with owners who do not fit the usual mould. People who want clarity around what makes their business different, a design approach that reflects who they are, and a practical process for creating content that works. My job is to uncover the value already sitting inside a business and give it the structure it needs to grow. In recent years, I’ve helped businesses across New Zealand build content that reflects their vision and speaks with one voice. I bring that experience to every project quietly, practically, and with purpose.…

Richard Clague

I’m a creative consultant based in Auckland, working with business owners to solve a simple equation: Brand + Identity = Content. For me, it’s not about starting from scratch for the sake of it. It’s about taking what you’ve already built, understanding where you want to go, and aligning it with what your customers are actually looking for. I’ve spent more than 20 years helping New Zealand businesses shape their brand, define their identity, and create content that connects. I bring strategy and creativity together to get more out of a brand. I tend to work with owners who do not fit the usual mould. People who want clarity around what makes their business different, a design approach that reflects who they are, and a practical process for creating content that works. My job is to uncover the value already sitting inside a business and give it the structure it needs to grow. In recent years, I’ve helped businesses across New Zealand build content that reflects their vision and speaks with one voice. I bring that experience to every project quietly, practically, and with purpose.…

Available to hire

I’m a creative consultant based in Auckland, working with business owners to solve a simple equation: Brand + Identity = Content.

For me, it’s not about starting from scratch for the sake of it. It’s about taking what you’ve already built, understanding where you want to go, and aligning it with what your customers are actually looking for.

I’ve spent more than 20 years helping New Zealand businesses shape their brand, define their identity, and create content that connects. I bring strategy and creativity together to get more out of a brand.

I tend to work with owners who do not fit the usual mould. People who want clarity around what makes their business different, a design approach that reflects who they are, and a practical process for creating content that works.

My job is to uncover the value already sitting inside a business and give it the structure it needs to grow. In recent years, I’ve helped businesses across New Zealand build content that reflects their vision and speaks with one voice. I bring that experience to every project quietly, practically, and with purpose.

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Language

English
Fluent

Work Experience

Brand Designer at North Kiteboarding
September 11, 2019 - March 20, 2024
Design development of North Kiteboarding and North Foils brands
Brand, Identity and Content Designer at Kauri Park Nurseries
February 20, 2020 - July 20, 2023
Managed repositioning of the Kauri Park brand including design and production of online and offline content.
Online Content Creative at Click for Hire
January 20, 2021 - Present
Create, design and produce on brand content for website and social media.
Brand Identity Design at Riot Parts
March 12, 2024 - June 20, 2024
Design development of brand collateral, online and offline.

Education

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Qualifications

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Industry Experience

Non-Profit Organization, Agriculture & Mining, Financial Services, Healthcare, Professional Services, Real Estate & Construction, Retail, Travel & Hospitality, Consumer Goods
    paper Riot Parts | Identity development

    We are Riot Parts!

    This is a revolution.

    Riot Parts is an act of rebellion against a culture that refuses to fix what is broken, a society so driven by the new that we’re prepared to throwaway value. This riot is about making, mending, customising and rebuilding. This riot is about throwing away excuses or blame. It’s about getting hands-on, getting down and dirty, about getting it done.

    https://www.twine.net/signin