GENIERI

Professional Profile: Rafa® Guerrero

With over 20 years of expertise in brand development and visual design, Rafael Guerrero is a senior designer and CEO of GENIERI Design. As a graduate in Fine Arts from the University of Seville with a specialization in Graphic Design, Rafa has built a reputation as one of the most valued designers in Seville.

After 15 years as an art director at Yplan agency in Seville, Rafa founded GENIERI in 2008, transforming it into a respected design studio with a loyal client portfolio and an impressive body of work.

Expertise

• Visual Branding & Corporate Identity
• Logo Design & Brand Development
• Editorial Design for books, magazines, and catalogs
• Web Design & Digital Interfaces (UI/UX)
• Packaging Design
• Advertising Design
• Consultancy & Heuristic Analysis of Apps and Websites

Professional Approach

Rafa creates effective and functional design solutions built on a deep understanding of business needs, customer expectations, and communication requirements. His work serves a dual purpose: to evoke emotions while driving business success, with results measured by achieved objectives and business outcomes.

Client Portfolio

Rafa has collaborated with private companies like Lantia Publishing and eLearning Media, public institutions including the Andalusian Government and Seville City Council, and foundations such as SOS Racismo. He also works with agencies like Narita, providing senior design expertise for projects demanding meticulous attention to detail.