Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I work at the intersection of creative concept design, illustration and narrative storytelling, helping organisations reveal their ecosystems, heritage and partnerships truly flourish. My projects often explore the hidden mechanics of brand performance in cultural institutions including Wimbledon, Williams Racing and Formula 1. Over the past two decades, I have collaborated with global brands, sports organisations and local charities to create compelling visual narratives that engage audiences.…I work at the intersection of creative concept design, illustration and narrative storytelling, helping organisations reveal their ecosystems, heritage and partnerships truly flourish. My projects often explore the hidden mechanics of brand performance in cultural institutions including Wimbledon, Williams Racing and Formula 1. Over the past two decades, I have collaborated with global brands, sports organisations and local charities to create compelling visual narratives that engage audiences.

George Fox

Creative Director, Concept Artist, Designer, +2





I work at the intersection of creative concept design, illustration and narrative storytelling, helping organisations reveal their ecosystems, heritage and partnerships truly flourish. My projects often explore the hidden mechanics of brand performance in cultural institutions including Wimbledon, Williams Racing and Formula 1. Over the past two decades, I have collaborated with global brands, sports organisations and local charities to create compelling visual narratives that engage audiences.…I work at the intersection of creative concept design, illustration and narrative storytelling, helping organisations reveal their ecosystems, heritage and partnerships truly flourish. My projects often explore the hidden mechanics of brand performance in cultural institutions including Wimbledon, Williams Racing and Formula 1. Over the past two decades, I have collaborated with global brands, sports organisations and local charities to create compelling visual narratives that engage audiences.

Available to hire

I work at the intersection of creative concept design, illustration and narrative storytelling, helping organisations reveal their ecosystems, heritage and partnerships truly flourish. My projects often explore the hidden mechanics of brand performance in cultural institutions including Wimbledon, Williams Racing and Formula 1. Over the past two decades, I have collaborated with global brands, sports organisations and local charities to create compelling visual narratives that engage audiences.

Work Experience

Creative Concept Designer at Creative Lab / George Fox Illustration

October 31, 2018 - Present

Lead creative development from concept through to delivery across projects spanning sport, brand storytelling and cultural experiences. Work closely with organisations to interpret complex briefs and translate them into clear, engaging creative ideas, campaign narratives and immersive storytelling environments. Collaborate with multiple departments including marketing, heritage, operations and education teams to deliver creative outputs aligned with organisational goals. Projects range from campaign storytelling and installations through to merchandise concepts, brand activations and experiential environments. Clients include Wimbledon, Williams Racing (Formula 1), Team GB, JCB, Sony, Bremont, Brighton & Hove Albion and the Kia Oval.

Co-Founder & Creative Director at Dares World United

January 1, 2018 - December 31, 2021

Co-founded and led a design-led publishing and product development agency, focusing on the arts and education for rights holders, NGOs and the creative communities. Developed a broad cultural portfolio that included products, digital content and experiences.

Account Manager at AFL Partnership / Ideas Factory

January 1, 1999 - December 31, 2000

Early career role within the Australian Football League working across corporate sponsorship programs and marketing. Managed corporate relationships and coordinated community events with the MCG and Collingwood.