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I left a Creative Director title to build an independent practice in 2003, and RVGP has been my anchor client ever since. Over 20+ years, I’ve produced brand and campaign work across print, digital, and direct mail—setting systems that keep production smooth and on-brand. I specialize in brand systems, publications, and digital communications, with a strong QA mindset to catch issues before they reach print or vendors. I work daily in Adobe and Figma, and I selectively use AI tools (like ChatGPT, Claude, and Nano Banana) to speed production while keeping creative quality consistent.…I left a Creative Director title to build an independent practice in 2003, and RVGP has been my anchor client ever since. Over 20+ years, I’ve produced brand and campaign work across print, digital, and direct mail—setting systems that keep production smooth and on-brand. I specialize in brand systems, publications, and digital communications, with a strong QA mindset to catch issues before they reach print or vendors. I work daily in Adobe and Figma, and I selectively use AI tools (like ChatGPT, Claude, and Nano Banana) to speed production while keeping creative quality consistent.

Ginger C. Goetz

Graphic Designer, Designer, Creative Director, +1

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I left a Creative Director title to build an independent practice in 2003, and RVGP has been my anchor client ever since. Over 20+ years, I’ve produced brand and campaign work across print, digital, and direct mail—setting systems that keep production smooth and on-brand. I specialize in brand systems, publications, and digital communications, with a strong QA mindset to catch issues before they reach print or vendors. I work daily in Adobe and Figma, and I selectively use AI tools (like ChatGPT, Claude, and Nano Banana) to speed production while keeping creative quality consistent.…I left a Creative Director title to build an independent practice in 2003, and RVGP has been my anchor client ever since. Over 20+ years, I’ve produced brand and campaign work across print, digital, and direct mail—setting systems that keep production smooth and on-brand. I specialize in brand systems, publications, and digital communications, with a strong QA mindset to catch issues before they reach print or vendors. I work daily in Adobe and Figma, and I selectively use AI tools (like ChatGPT, Claude, and Nano Banana) to speed production while keeping creative quality consistent.

Available to hire

I left a Creative Director title to build an independent practice in 2003, and RVGP has been my anchor client ever since. Over 20+ years, I’ve produced brand and campaign work across print, digital, and direct mail—setting systems that keep production smooth and on-brand.

I specialize in brand systems, publications, and digital communications, with a strong QA mindset to catch issues before they reach print or vendors. I work daily in Adobe and Figma, and I selectively use AI tools (like ChatGPT, Claude, and Nano Banana) to speed production while keeping creative quality consistent.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Contract / Embedded Partner at Senior Living SMART

September 29, 2018 - Present

Delivers brand communications across websites, digital advertising, publications, direct mail, and sales enablement for national senior living portfolios. Built service blueprints and persona-based journey maps that became shared references for marketing, sales, and operations handoffs.

Contract / Embedded Partner at BIA Central Kentucky (Remote)

January 31, 2003 - Present

Produces complete creative packages for BIA’s annual events (e.g., Grand Tour of Homes, Tour of Remodeled Homes, Building Science Conference) including site updates, digital assets, and on-site collateral. Partners with the Director of Events and participating builders/advertisers to produce annual event magazines while maintaining a consistent brand identity across touchpoints.

Independent Creative Consultant at RVGP, Inc.

January 31, 2003 - Present

Produces brand and campaign assets across print, digital, and direct mail for RVGP’s client roster, including major national brands. Replaced ad hoc file handoffs with standardized brand guidelines and templates that continue to support consistent production. Emphasis on editorial/marketing design execution and QA/proofing so work is correct before vendor and print handoffs.

Creative Director at DesignWorks Marketing

December 26, 1994 - January 26, 2003

Directed design and production for multiple simultaneous regional and national accounts, including collateral, advertising, and presentations. Owned production coordination end to end—vendor handoffs, file preparation, and proofing—acting as the last checkpoint before external release to catch errors ahead of production.