I’m Ginger Goetz, a creative director and brand communications professional based in Covington, KY. I help organizations turn complex information into clear, compelling visual assets through editorial design, brand systems, and multi-channel creative strategy. Across Fortune 500 and association work, I’ve led production-ready deliverables—from marketing campaigns and digital experiences to polished publications—while strengthening brand presence and supporting measurable growth. I’ve owned and operated a boutique agency, embedded as a creative partner for ongoing portfolios, and mentored design teams to deliver consistent, on-brand results. My background blends information design and visual storytelling with practical project leadership, quality assurance, and efficient production workflows—so every touchpoint (print, web, presentations, and signage) feels cohesive and performs for the audience.

Ginger Goetz

I’m Ginger Goetz, a creative director and brand communications professional based in Covington, KY. I help organizations turn complex information into clear, compelling visual assets through editorial design, brand systems, and multi-channel creative strategy. Across Fortune 500 and association work, I’ve led production-ready deliverables—from marketing campaigns and digital experiences to polished publications—while strengthening brand presence and supporting measurable growth. I’ve owned and operated a boutique agency, embedded as a creative partner for ongoing portfolios, and mentored design teams to deliver consistent, on-brand results. My background blends information design and visual storytelling with practical project leadership, quality assurance, and efficient production workflows—so every touchpoint (print, web, presentations, and signage) feels cohesive and performs for the audience.

Available to hire

I’m Ginger Goetz, a creative director and brand communications professional based in Covington, KY. I help organizations turn complex information into clear, compelling visual assets through editorial design, brand systems, and multi-channel creative strategy. Across Fortune 500 and association work, I’ve led production-ready deliverables—from marketing campaigns and digital experiences to polished publications—while strengthening brand presence and supporting measurable growth.

I’ve owned and operated a boutique agency, embedded as a creative partner for ongoing portfolios, and mentored design teams to deliver consistent, on-brand results. My background blends information design and visual storytelling with practical project leadership, quality assurance, and efficient production workflows—so every touchpoint (print, web, presentations, and signage) feels cohesive and performs for the audience.

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Work Experience

Embedded Creative Partner (Remote)
October 1, 2018 - June 1, 2026
Acted as a primary creative partner supporting national senior living portfolios by developing strategic marketing materials across digital, print, presentation, and web-based platforms. Designed websites, digital ads, mail pieces, publications, sales materials, and presentations supporting business development, lead generation, and client engagement for dozens of clients. Created executive presentations for stakeholders to communicate complex information for ownership, strategic planning, and business opportunities. Used Figma and Adobe Express to create web graphics that increased click-through rates by 15% for client campaigns. Developed customer journey maps and service blueprints to improve cross-team communication and increased client engagement by 29% through redesigned materials. Delivered polished work remotely amid shifting priorities and competing deadlines.
Part-time Embedded Creative Partner (through RVGP Inc.) at BIA Central Kentucky
February 1, 2003 - Present
Directed creative strategy and execution for the association’s premier annual events, maintaining cohesive visual identity across print, digital, promotional, and on-site marketing. Designed and produced approximately 80-page event magazines featuring builders, advertisers, sponsors, and featured projects with polished editorial presentation. Coordinated with the Director of Events and key stakeholders to deliver marketing assets such as website graphics, digital promotions, event collateral, signage, advertisements, and supporting communications—improving tour traffic by an average of 27% per year. Prepared production-ready artwork, oversaw quality assurance, and ensured consistent branding across formats while adapting creatives for multiple channels.
Creative Director, Brand & Communications (RVGP, Inc.) at RVGP, INC
February 1, 2003 - Present
Owned and operated a boutique agency serving Fortune 500 clients, enhancing business reach and brand identity. Led creative development for a furniture store, driving a 32% increase in foot traffic through innovative marketing strategies. Directed creative aspects of Visa’s product launch, improving engagement by 15% through strategic agency collaboration. Transformed technical content for Walmart marketing, contributing to a 40% leadership increase. Managed client projects 20% under budget, reduced print costs by $7,200 (23%) via vendor negotiations and bulk purchasing, and streamlined production workflows by strengthening brand system consistency and visual standards.
Creative Director, Designworks Marketing at Designworks Marketing
January 1, 1995 - February 1, 2003
Led and mentored a team of five designers and production artists through publishing multiple high-end Home & Garden magazines and marketing projects. Partnered with marketing, sales, and operations to ensure visual communications aligned with organizational goals and customer experience. Ensured release accuracy through quality assurance, verifying typography, layouts, and file specifications, and coordinated production for timely, high-quality outputs.

Education

Bachelor of Arts (B.A.) in Graphic Design at Flagler College
August 1, 1989 - December 15, 1992

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Healthcare, Financial Services, Retail, Consumer Goods