I am a creative marketing professional and multidisciplinary music producer based in Toronto. With a background infused with jazz-hip-hop, branded content creation, and community events, I craft holistic campaigns that span graphic design, video production, and live experiences to connect audiences and elevate artist-driven brands or community-oriented businesses. I have directed brand identity, creative rollout, and campaign strategies for independent labels and secured sponsorship and support from various notable organizations. Additionally, I freelance as a creative producer, audio engineer, and designer, offering brand consulting, marketing design, and digital content creation for artists and businesses. I produce original music for theatre, commercials, social media content and manage live shows, workshops, and seasonal activations, consistently delivering engaging and impactful entertainment and brand experiences.

Rohan White

I am a creative marketing professional and multidisciplinary music producer based in Toronto. With a background infused with jazz-hip-hop, branded content creation, and community events, I craft holistic campaigns that span graphic design, video production, and live experiences to connect audiences and elevate artist-driven brands or community-oriented businesses. I have directed brand identity, creative rollout, and campaign strategies for independent labels and secured sponsorship and support from various notable organizations. Additionally, I freelance as a creative producer, audio engineer, and designer, offering brand consulting, marketing design, and digital content creation for artists and businesses. I produce original music for theatre, commercials, social media content and manage live shows, workshops, and seasonal activations, consistently delivering engaging and impactful entertainment and brand experiences.

Available to hire

I am a creative marketing professional and multidisciplinary music producer based in Toronto. With a background infused with jazz-hip-hop, branded content creation, and community events, I craft holistic campaigns that span graphic design, video production, and live experiences to connect audiences and elevate artist-driven brands or community-oriented businesses. I have directed brand identity, creative rollout, and campaign strategies for independent labels and secured sponsorship and support from various notable organizations.

Additionally, I freelance as a creative producer, audio engineer, and designer, offering brand consulting, marketing design, and digital content creation for artists and businesses. I produce original music for theatre, commercials, social media content and manage live shows, workshops, and seasonal activations, consistently delivering engaging and impactful entertainment and brand experiences.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
French
Intermediate

Work Experience

Consultation / Evaluation (Marketing Campaigns) at Self-Employed
December 30, 2021 - Present
Monitored performance metrics across streaming platforms and social channels. Generated attendance, engagement, and sponsorships/additional funding. Created engagement strategies and social media marketing campaigns based on analytic breakdowns of different metrics. Led conversion-based campaigns to increase engagement and traffic.
Live Shows / Events / Workshops Producer at Self-Employed
January 1, 2021 - Present
Organized and produced live shows and workshops including Beat Auction, Open Mic events, Hip-Hop Food & Culture brunches with live shows, producer showcases, social media workshops with CoCreatorX, surprise shows, and seasonal activations.
Music Producer & Creative Lead at GHO$TOWN RECORDS
December 31, 2018 - Present
Directed brand identity, creative rollout, and campaign strategy for an independent label. Secured sponsorship and support from TD Bank, Ontario Arts Council, Unity Charity, among others. Produced over 30 public activations including workshops, listening parties, and panel talks. Designed all graphic and media assets for music releases and label events.
Freelance Creative Producer, Audio Engineer & Designer at Self-Employed / GHO$TOWN RECORDS
December 31, 2015 - Present
Provided brand consulting, marketing design, and digital content creation for artists and businesses. Mixed and mastered full-length albums and EPs across various genres. Produced original music for theatre, commercials, social media content, and beat-tape series. Shot, edited, and delivered video, photo, and motion-graphic assets.

Education

Diploma in Business Administration (Marketing) at Seneca College
January 1, 2021 - January 1, 2021
Certificate in Media Studies at University of Guelph-Humber
January 1, 2018 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Retail
    GTR Presents: Loop Pack
    A project compiled of memories & moments taken from our in house studio sessions. The following song is the closing track called “Altitude” Produced, Mixed & Mastered by me.