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I'm Gemma Farrell, a senior digital editor and social media strategist with a proven track record of shaping audience-focused strategies and real-time reporting across multiple platforms. I have led editorial and video initiatives at The Telegraph, driving engagement, traffic, and brand-aligned storytelling through cross-functional collaboration with editors, marketing, and production teams.…

Gemma Farrell

Content Producer, Social Media Manager, Social Media Freelancer, +1

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I'm Gemma Farrell, a senior digital editor and social media strategist with a proven track record of shaping audience-focused strategies and real-time reporting across multiple platforms. I have led editorial and video initiatives at The Telegraph, driving engagement, traffic, and brand-aligned storytelling through cross-functional collaboration with editors, marketing, and production teams.…

Available to hire

I’m Gemma Farrell, a senior digital editor and social media strategist with a proven track record of shaping audience-focused strategies and real-time reporting across multiple platforms. I have led editorial and video initiatives at The Telegraph, driving engagement, traffic, and brand-aligned storytelling through cross-functional collaboration with editors, marketing, and production teams.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of Social Media at The Telegraph

May 1, 2024 - September 1, 2025

Overhauled The Telegraph's social video strategy; brought consistent, high-performing news, podcast promotions, and travel video content to brand accounts for the first time by guiding the Podcast Social Editor and News Social Video Editors in content strategy creation and implementation.

Deputy Head of Social Media at The Telegraph

June 1, 2023 - May 1, 2024

Led social media operations, developing platform strategies, guiding day-to-day outputs and long-term event planning; collaborated with editors and social teams to drive engagement and traffic across UK and US audiences.