I am a senior marketing strategy and brand leader with 12+ years delivering integrated campaigns, content programmes, and multi-market brand systems across APAC, LATAM, and Europe. I’ve managed complex, cross-functional programmes for high-value institutional and commercial clients, translating business priorities into compelling marketing frameworks and thought leadership that resonates with executives and investors. I thrive in fast-moving, high-stakes environments where brand positioning, executive communication, and measurable outcomes converge, and I’m skilled at aligning regional stakeholders around cohesive messaging strategies. I excel at building cohesive messaging and distribution strategies across markets, nurturing senior client relationships, and driving go-to-market frameworks that deliver tangible ROI. My work spans luxury hospitality design, real estate development, and strategic branding programs, with a track record of delivering market-ready narratives and content that supports business growth across APAC, LATAM, and EU regions.…

Gad Nunez

I am a senior marketing strategy and brand leader with 12+ years delivering integrated campaigns, content programmes, and multi-market brand systems across APAC, LATAM, and Europe. I’ve managed complex, cross-functional programmes for high-value institutional and commercial clients, translating business priorities into compelling marketing frameworks and thought leadership that resonates with executives and investors. I thrive in fast-moving, high-stakes environments where brand positioning, executive communication, and measurable outcomes converge, and I’m skilled at aligning regional stakeholders around cohesive messaging strategies. I excel at building cohesive messaging and distribution strategies across markets, nurturing senior client relationships, and driving go-to-market frameworks that deliver tangible ROI. My work spans luxury hospitality design, real estate development, and strategic branding programs, with a track record of delivering market-ready narratives and content that supports business growth across APAC, LATAM, and EU regions.…

Available to hire

I am a senior marketing strategy and brand leader with 12+ years delivering integrated campaigns, content programmes, and multi-market brand systems across APAC, LATAM, and Europe. I’ve managed complex, cross-functional programmes for high-value institutional and commercial clients, translating business priorities into compelling marketing frameworks and thought leadership that resonates with executives and investors. I thrive in fast-moving, high-stakes environments where brand positioning, executive communication, and measurable outcomes converge, and I’m skilled at aligning regional stakeholders around cohesive messaging strategies.

I excel at building cohesive messaging and distribution strategies across markets, nurturing senior client relationships, and driving go-to-market frameworks that deliver tangible ROI. My work spans luxury hospitality design, real estate development, and strategic branding programs, with a track record of delivering market-ready narratives and content that supports business growth across APAC, LATAM, and EU regions.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Fluent
Chinese
Intermediate

Work Experience

Director, HBA Strategy at Hirsch Bedner Associates (HBA)
September 15, 2025 - Present
Lead brand strategy at the world's largest luxury hospitality design firm, running a pre-design advisory function called Phase Zero. Work with hotel owners, developers, and institutional investors across APAC and the Middle East to define brand positioning, narrative architecture, and guest experience frameworks before design or construction begins. Clients include Seibu Prince Hotels and branded residence developers across Hong Kong, Southeast Asia, and the Gulf.
Founder & Senior Director at Parenthesis Studio
February 10, 2021 - Present
Independent brand strategy consultancy working with startups, established businesses, and developer clients on a retainer and project basis. Services cover brand positioning and strategy, naming and tagline development, visual identity, messaging architecture, content creation, UI/UX and website design, and print and packaging. Engagements range from foundational brand builds for early-stage companies through to full brand transformation programmes including strategy, design systems, digital implementation, and guidelines. Clients span hospitality, luxury real estate, and lifestyle sectors across APAC, LATAM, and Europe.
Account Director, Strategy & Brand at Eight Partnership
September 15, 2024 - July 15, 2025
Led integrated brand strategy and campaign development for institutional real estate and financial services clients across APAC. Delivered $7M+ in business growth across accounts including KKR, Hines, Kerry Properties, and Swire. Work covered positioning, GTM messaging, thought leadership content, and multi-market campaign frameworks.
Account Director, Digital & GTM at NODA
March 2, 2022 - March 8, 2023
Led digital marketing strategy and GTM campaign execution for fintech and health tech clients across APAC and Oceania. Managed full campaign lifecycle across paid, owned, and earned channels. Delivered 25% lift in engagement across key segments through integrated rebrands and channel activation.

Education

BA, Communications at Hong Kong Baptist University
January 11, 2030 - January 1, 2011
Creative Leadership Programme at Future London Academy
January 11, 2030 - January 1, 2023
Brand Strategy & Storytelling at Hyper Island
January 11, 2030 - January 1, 2022

Qualifications

BA, Communications
January 11, 2030 - January 1, 2011
Creative Leadership Programme
January 11, 2030 - January 1, 2023

Industry Experience

Real Estate & Construction, Financial Services, Professional Services, Media & Entertainment, Travel & Hospitality, Software & Internet, Consumer Goods

Skills

Experience Level