Guy Cohen
I’m Guy Cohen, a senior marketing leader and growth builder with 13+ years scaling consumer brands across DTC, luxury, fashion, and e-commerce in the US and Europe.
About
I’m Guy Cohen, a senior marketing leader and growth builder with 13+ years scaling consumer brands across DTC, luxury, fashion, and e-commerce in the US and Europe. I build end-to-end growth systems—paid acquisition, conversion (CRO), retention, and brand—typically owning the full marketing P&L and delivering measurable improvements in efficiency and revenue.
Most recently as CMO at Keyzar Jewelry (remote from Rome), I scaled the business from six to eight figures across US and global markets, managing $8M+ annual media spend and improving blended ROAS by 60% through analytics, audience segmentation, and conversion optimization. I’ve also led major platform migrations and relaunches (including an Etsy-to-Shopify Plus move), built and led remote international teams, and driven brand + PR + influencer strategy to strengthen customer loyalty and lifetime value.
- 12 years' experience
- Joined September 2026
Languages
- EnglishFluent
- Hebrew (modern)Fluent
- ItalianIntermediate
Industry experience
- Consumer Goods
- Retail
- Media & Entertainment
- Financial Services
- Software & Internet
- Healthcare
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Work experience· 5 roles
Owned the full marketing P&L for US luxury DTC fine jewelry, managing $8M+ annual media budgets across Meta, Google, TikTok, and emerging channels. Scaled revenue from six to eight figures across US and global markets, improving blended ROAS by 60% through CRO, analytics, and audience segmentation. Led an Etsy-to-Shopify Plus migration and brand relaunch (documented in Shopify case study), delivering +15% conversion, +18% checkout completion, +12% AOV, and 7% month-over-month revenue growth. Built and led a remote team of 10 across performance, creative, and retention, coordinating internal stakeholders and external agencies. Directed brand identity, influencer partnerships, and PR placements in top-tier fashion press.
Owned the marketing P&L for a US luxury DTC fine jewelry brand, managing $8M+ annual media across Meta, Google, TikTok and emerging channels. Scaled revenue from six to eight figures across US and global markets, increased blended ROAS by 60% via CRO, analytics, and audience segmentation, and led a Shopify Plus migration/relaunch with measurable uplift in conversion, checkout completion, AOV, and month-over-month revenue. Built and led a remote team of 10 across performance, creative, and retention, plus external agencies; also directed brand identity, influencer partnerships, and PR placements in top-tier fashion press.
Owned affiliate partnerships end to end in a regulated US auto insurance environment: recruitment, negotiation, onboarding, compliance, and performance management. Managed payout structures and quality standards to ensure partner traffic met carrier CPA and conversion targets, working with product and data teams to improve lead-quality scoring and partner attribution.
Education
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