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I'm Guasimara Suárez, a Marketing & Brand Strategist based in Madrid. I create data-driven marketing campaigns across digital, social and offline channels to help brands attract leads and retain customers by combining data, tech and user experience to improve brand equity. I thrive under pressure, delivering high-performance results by developing omnichannel actions and turning intangible brand value into tangible customer perceived value. I bring persistence, continuous learning, and cross-functional teamwork to integrate different components in a project.…I'm Guasimara Suárez, a Marketing & Brand Strategist based in Madrid. I create data-driven marketing campaigns across digital, social and offline channels to help brands attract leads and retain customers by combining data, tech and user experience to improve brand equity. I thrive under pressure, delivering high-performance results by developing omnichannel actions and turning intangible brand value into tangible customer perceived value. I bring persistence, continuous learning, and cross-functional teamwork to integrate different components in a project.

Guasimara Suárez

Brand Strategist, Marketing Strategist, Content Strategist, +2

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I'm Guasimara Suárez, a Marketing & Brand Strategist based in Madrid. I create data-driven marketing campaigns across digital, social and offline channels to help brands attract leads and retain customers by combining data, tech and user experience to improve brand equity. I thrive under pressure, delivering high-performance results by developing omnichannel actions and turning intangible brand value into tangible customer perceived value. I bring persistence, continuous learning, and cross-functional teamwork to integrate different components in a project.…I'm Guasimara Suárez, a Marketing & Brand Strategist based in Madrid. I create data-driven marketing campaigns across digital, social and offline channels to help brands attract leads and retain customers by combining data, tech and user experience to improve brand equity. I thrive under pressure, delivering high-performance results by developing omnichannel actions and turning intangible brand value into tangible customer perceived value. I bring persistence, continuous learning, and cross-functional teamwork to integrate different components in a project.

Available to hire

I’m Guasimara Suárez, a Marketing & Brand Strategist based in Madrid. I create data-driven marketing campaigns across digital, social and offline channels to help brands attract leads and retain customers by combining data, tech and user experience to improve brand equity.

I thrive under pressure, delivering high-performance results by developing omnichannel actions and turning intangible brand value into tangible customer perceived value. I bring persistence, continuous learning, and cross-functional teamwork to integrate different components in a project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Catalan; Valencian

Advanced

Work Experience

Marketing & Brand Strategist at Be Blue Brand / BBB Connects

January 1, 2019 - Present

Creating, developing and executing data driven marketing campaigns in digital, socials and offline channels, to help brands to attract leads and retain customers with data + tech + user experience.

Eyewear Division Chief & Trade MKT Manager at CECOP (Essilor Group)

January 1, 2017 - December 31, 2018

Led growth in top eyewear brands, B2B channel with 20% sales growth; Sales €7M; Turnover €500k; executed promotional actions and customer experiences.

Consulting Marketing & Branding at TDR (Top Design Retail)

January 1, 2015 - December 31, 2018

Increased sales conversion rates by creating new brands image at POS; oversaw Abanderado opening corners across 24 centers.

Key Account Manager at Vitrashop Group, Vitrashop Holding GmBH

January 1, 2008 - December 31, 2014

Increased net sales by 16% by building strong relationships with strategic accounts; sales €4.5M; clients included Mango, ECI, Camper, Vodafone, Pepe Jeans, among others.

Marketing Manager at Guerin, Sonepar Ibérica Group S.A

January 1, 2007 - December 31, 2007

Chief Marketing Department for B2B with 39 delegations; Budget €500,000; Team of 3.