Gursharan Singh Kohli

Led AI-powered full-funnel growth using integrated SEO/SEM, paid social, email, and multi-channel content campaigns connected with CRM and marketing automation. Built and managed AI-driven sales funnels from inbound AI receptionist call handling (Speakr AI) through CRM pipeline automation, reducing manual lead qualification overhead. Deployed AI audience segmentation and predictive bidding across Meta Advantage+ and Google Performance Max to lower cost per acquisition, and coordinated performance reporting and optimization cycles aligned to revenue KPIs. Owned branded full-scale video content production processes, coordinating scripting, direction, color grading, and multi-stage creative workflows using professional camera equipment. Ensured consistent brand voice and messaging across online and offline channels while improving cross-channel lead conversion via targeted story-led executions. Managed SEO and social optimization to strengthen organic reach and performed influence and of

Headed large-scale creative and national operations in Eastern Europe/CIS, directing brand-forward campaigns that increased market visibility across EU territories. Led end-to-end national operations including leather supply chain management (sourcing, production, logistics, and export). Introduced innovative sourcing methodologies to open new export markets and support significant revenue growth. Oversaw procurement strategy, logistics operations, and market expansion initiatives across Ukraine. Directed TV commercials, brand films, and OTT/YouTube content, leading VFX, chroma keying, and post-production pipelines; coordinated production from concept development and scripting through final delivery while managing creative teams and multi-camera shoots.

Drove integrated marketing and cinematic content strategy across channels, improving lead conversion and audience performance through cross-channel storytelling and targeted execution. Directed multi-platform content strategies, created branded campaign video content, and managed SEO/social optimization efforts. Oversaw performance marketing initiatives and analysis of ad spend and engagement data to continuously refine targeting and creative strategy. Directed and executed full-scale creative operations, including production for regional and international clients across TV, OTT, YouTube, and digital platforms. Owned scripting, direction, and end-to-end delivery with premium quality standards across deliverables, coordinating multi-camera productions, VFX/chromakey, and post-production pipelines. Ensured consistent brand identity and messaging uniformity across creative outputs.