I am Genevieve Shaw, founder and Creative Director of La La Open Edu, an open educational platform delivering music-based English learning resources for children. I design, pilot and produce multimedia learning experiences and distribute digital content (songs, videos, learning materials) via YouTube and Spotify, building end-to-end educational products and audience networks. I also lead multilingual educational initiatives, collaborating with educators and experts to amplify underrepresented voices in health care and education. I am passionate about blending education, language learning and multimedia storytelling. I lead end-to-end product development—from concept and research through publishing, audience development and multilingual communication (EN, ES, CAT, FR). I work with educators and experts to shape engaging content, editorial direction and community-building initiatives.

Genevieve Shaw

I am Genevieve Shaw, founder and Creative Director of La La Open Edu, an open educational platform delivering music-based English learning resources for children. I design, pilot and produce multimedia learning experiences and distribute digital content (songs, videos, learning materials) via YouTube and Spotify, building end-to-end educational products and audience networks. I also lead multilingual educational initiatives, collaborating with educators and experts to amplify underrepresented voices in health care and education. I am passionate about blending education, language learning and multimedia storytelling. I lead end-to-end product development—from concept and research through publishing, audience development and multilingual communication (EN, ES, CAT, FR). I work with educators and experts to shape engaging content, editorial direction and community-building initiatives.

Available to hire

I am Genevieve Shaw, founder and Creative Director of La La Open Edu, an open educational platform delivering music-based English learning resources for children. I design, pilot and produce multimedia learning experiences and distribute digital content (songs, videos, learning materials) via YouTube and Spotify, building end-to-end educational products and audience networks. I also lead multilingual educational initiatives, collaborating with educators and experts to amplify underrepresented voices in health care and education.

I am passionate about blending education, language learning and multimedia storytelling. I lead end-to-end product development—from concept and research through publishing, audience development and multilingual communication (EN, ES, CAT, FR). I work with educators and experts to shape engaging content, editorial direction and community-building initiatives.

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Language

English
Fluent
Spanish; Castilian
Advanced
Catalan; Valencian
Advanced
French
Intermediate

Work Experience

Founder & Creative Director at La La Open Edu
January 1, 2004 - Present
Founded and developed an open educational platform delivering music-based English learning resources for children aged 2–12; designed, piloted and tested multimedia learning experiences; produced and distributed digital content (songs, videos, learning materials) via YouTube and Spotify; built a digital platform and distribution structure for resource sharing; led end-to-end product development including concept, content creation, user testing, publishing, and audience engagement.
Songwriter & Studio Artist (Education Content) at Self-employed / Freelance
January 1, 2010 - December 31, 2020
Wrote, recorded and performed original songs for English language learning programmes used across Spain; created engaging audio content to support language acquisition and contributed to large-scale educational content used in classroom and national marketing campaigns (TV & radio).

Education

Learning Experience Design & Content Strategy at University of Edinburgh
January 1, 1996 - January 1, 2000

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Software & Internet, Professional Services, Other