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I’m Gustavo Idárraga, a Technical SEO specialist focused on GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization), helping brands earn visibility where people search today: Google and AI answer experiences. My approach starts from branding—clarifying positioning, voice, and messaging—then translates that into search-first content and entity signals, backed by technical SEO, Core Web Vitals improvements, and AI-assisted execution to move faster with less friction. Employment and project experienceSEO Consultant (GEO + AEO) — Freelance 2022 – Present SEO Content Manager Berhlan - 2022 – Present Selected projects Next Tech Media — SEO Audit & Funnel Architecture 2024 Partes y Accesorios — Technical Audit & Strategic Plan 2024 Anahata Retreats — Bilingual SEO & Lead Generation 2023 DAU Estética — Website Build + Local SEO…I’m Gustavo Idárraga, a Technical SEO specialist focused on GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization), helping brands earn visibility where people search today: Google and AI answer experiences. My approach starts from branding—clarifying positioning, voice, and messaging—then translates that into search-first content and entity signals, backed by technical SEO, Core Web Vitals improvements, and AI-assisted execution to move faster with less friction. Employment and project experienceSEO Consultant (GEO + AEO) — Freelance 2022 – Present SEO Content Manager Berhlan - 2022 – Present Selected projects Next Tech Media — SEO Audit & Funnel Architecture 2024 Partes y Accesorios — Technical Audit & Strategic Plan 2024 Anahata Retreats — Bilingual SEO & Lead Generation 2023 DAU Estética — Website Build + Local SEO

Gustavo Idarraga

Content Creator, Copywriter, Brand Designer, +6

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I’m Gustavo Idárraga, a Technical SEO specialist focused on GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization), helping brands earn visibility where people search today: Google and AI answer experiences. My approach starts from branding—clarifying positioning, voice, and messaging—then translates that into search-first content and entity signals, backed by technical SEO, Core Web Vitals improvements, and AI-assisted execution to move faster with less friction. Employment and project experienceSEO Consultant (GEO + AEO) — Freelance 2022 – Present SEO Content Manager Berhlan - 2022 – Present Selected projects Next Tech Media — SEO Audit & Funnel Architecture 2024 Partes y Accesorios — Technical Audit & Strategic Plan 2024 Anahata Retreats — Bilingual SEO & Lead Generation 2023 DAU Estética — Website Build + Local SEO…I’m Gustavo Idárraga, a Technical SEO specialist focused on GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization), helping brands earn visibility where people search today: Google and AI answer experiences. My approach starts from branding—clarifying positioning, voice, and messaging—then translates that into search-first content and entity signals, backed by technical SEO, Core Web Vitals improvements, and AI-assisted execution to move faster with less friction. Employment and project experienceSEO Consultant (GEO + AEO) — Freelance 2022 – Present SEO Content Manager Berhlan - 2022 – Present Selected projects Next Tech Media — SEO Audit & Funnel Architecture 2024 Partes y Accesorios — Technical Audit & Strategic Plan 2024 Anahata Retreats — Bilingual SEO & Lead Generation 2023 DAU Estética — Website Build + Local SEO

Available to hire

I’m Gustavo Idárraga, a Technical SEO specialist focused on GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization), helping brands earn visibility where people search today: Google and AI answer experiences. My approach starts from branding—clarifying positioning, voice, and messaging—then translates that into search-first content and entity signals, backed by technical SEO, Core Web Vitals improvements, and AI-assisted execution to move faster with less friction.

Employment and project experienceSEO Consultant (GEO + AEO) — Freelance
2022 – Present SEO Content Manager
Berhlan - 2022 – Present Selected projects
Next Tech Media — SEO Audit & Funnel Architecture
2024 Partes y Accesorios — Technical Audit & Strategic Plan
2024 Anahata Retreats — Bilingual SEO & Lead Generation
2023 DAU Estética — Website Build + Local SEO

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Intermediate

Work Experience

AI Content Consultant / Content Creator at Independent / Freelance

January 1, 2024 - Present

Provide AI-driven content creation, copywriting, storytelling, and marketing automation; design and implement content strategies; create 360° content across digital channels; leverage tools like ChatGPT, Claude, Runway, DALL-E, Midjourney, Notion AI; optimize SEO and social media funnels.

Strategy & Content IA Advisor for Real Estate Projects at Real Estate Projects in Puerto Rico, Panama & Colombia

January 1, 2024 - Present

Led content strategy and AI-enabled processes for real estate projects across Latin America; focused on listing content, marketing collateral, digital experiences; coordinated cross-region content operations; aimed to improve engagement and funnel performance.

Consultor SEO & CRO - Freelance at Self-employed / Berlin-based

January 1, 2022 - Present

SEO strategy, on-page optimization, content optimization, CRO, analytics, and automation for organic growth; collaboration with tools such as Google Analytics, GA4, SEMrush, Ahrefs, Screaming Frog, Hotjar, HubSpot; lead generation through content funnels and data-driven decision making.

SEO Content Manager at Berlin-based client work (Freelance)

January 1, 2024 - January 1, 2027

SEO content management and strategy development; production of optimized content, internal linking structure, and advanced SEO techniques; collaboration with architecture and design teams to optimize organic visibility.