GESSELL WOLITSKI

Own omnichannel retail digital marketing across the EMEA retail footprint, driving traffic, conversion, and customer loyalty. Lead CRM strategy end-to-end (segmentation, personalisation, platform administration, updates, and integrations) and manage analytics and marketing automation platforms, including data-collection strategy across web, social, email, and paid. Run SEO/SEM and all paid channels with keyword and competitor analysis to identify growth opportunities. Adapt strategy across culturally and linguistically diverse markets, managing local partners, agencies, and vendors.

Built a scalable digital marketing framework for multi-region, multilingual lead capture and contact management. Implemented new marketing technologies, led system migrations, and trained staff on the updated stack. Aligned sales and marketing, built reporting and dashboards, ran all paid lead-generation channels, and guided the team through an agile transformation.

Led a global growth initiative with a remote international team, defining and executing growth and performance marketing priorities. Built and implemented CRM software and marketing strategy, administered research-panel feedback for consumer marketing, and drove agile delivery through sprint planning and capacity management to improve team velocity.