I’m a digital marketing & AI consultant with 10+ years of experience building and scaling performance and growth marketing programmes across EMEA. I specialise in turning data into revenue through performance marketing, CRM and marketing automation, martech implementation, and AI-enabled, data-driven decisioning—especially across multi-market, multilingual environments. I currently work with Lamb Weston EMEA, where I lead omnichannel efforts and own CRM, analytics, and marketing automation strategy end-to-end, adapting growth plans to cultural and linguistic differences across the region. Before that, I built scalable B2B lead-generation and contact management frameworks at a SaaS company and led agile performance marketing and CRM delivery for a global growth initiative—always with a strong focus on measurable outcomes and clear sales–marketing alignment.…

GESSELL WOLITSKI

I’m a digital marketing & AI consultant with 10+ years of experience building and scaling performance and growth marketing programmes across EMEA. I specialise in turning data into revenue through performance marketing, CRM and marketing automation, martech implementation, and AI-enabled, data-driven decisioning—especially across multi-market, multilingual environments. I currently work with Lamb Weston EMEA, where I lead omnichannel efforts and own CRM, analytics, and marketing automation strategy end-to-end, adapting growth plans to cultural and linguistic differences across the region. Before that, I built scalable B2B lead-generation and contact management frameworks at a SaaS company and led agile performance marketing and CRM delivery for a global growth initiative—always with a strong focus on measurable outcomes and clear sales–marketing alignment.…

Available to hire

I’m a digital marketing & AI consultant with 10+ years of experience building and scaling performance and growth marketing programmes across EMEA. I specialise in turning data into revenue through performance marketing, CRM and marketing automation, martech implementation, and AI-enabled, data-driven decisioning—especially across multi-market, multilingual environments.

I currently work with Lamb Weston EMEA, where I lead omnichannel efforts and own CRM, analytics, and marketing automation strategy end-to-end, adapting growth plans to cultural and linguistic differences across the region. Before that, I built scalable B2B lead-generation and contact management frameworks at a SaaS company and led agile performance marketing and CRM delivery for a global growth initiative—always with a strong focus on measurable outcomes and clear sales–marketing alignment.

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Language

English
Fluent
Dutch
Advanced

Work Experience

Retail Digital Marketing Manager (CRM & Performance Marketing Manager EMEA / Performance Marketing Manager) at Lamb Weston EMEA
January 1, 2022 - Present
Own omnichannel retail digital marketing across the EMEA retail footprint, driving traffic, conversion, and customer loyalty. Lead CRM strategy end-to-end (segmentation, personalisation, platform administration, updates, and integrations) and manage analytics and marketing automation platforms, including data-collection strategy across web, social, email, and paid. Run SEO/SEM and all paid channels with keyword and competitor analysis to identify growth opportunities. Adapt strategy across culturally and linguistically diverse markets, managing local partners, agencies, and vendors.
Digital Marketing Manager at Dealsuite.com
January 1, 2021 - December 31, 2022
Built a scalable digital marketing framework for multi-region, multilingual lead capture and contact management. Implemented new marketing technologies, led system migrations, and trained staff on the updated stack. Aligned sales and marketing, built reporting and dashboards, ran all paid lead-generation channels, and guided the team through an agile transformation.
Head of Performance Marketing & Scrum Master at ODEM.IO
January 1, 2019 - December 31, 2020
Led a global growth initiative with a remote international team, defining and executing growth and performance marketing priorities. Built and implemented CRM software and marketing strategy, administered research-panel feedback for consumer marketing, and drove agile delivery through sprint planning and capacity management to improve team velocity.
Brand Strategy / Social & Content Consulting (ADverttu) - Amsterdam Calling at Amsterdam Calling · ADverttu
January 1, 2014 - December 31, 2019
Provided brand strategy, social-audience growth, content consulting, and paid campaign support for multiple brands. Produced monitoring and effectiveness reporting to senior stakeholders to improve campaign performance and engagement.
Freelance Marketing Consultant at GW Digital Marketing
January 1, 2014 - December 31, 2021
Developed and executed marketing strategies, plans, and budgets for a range of clients (large and small). Created comprehensive, customised go-to-market plans for business owners across international markets, supporting growth through structured planning and campaign execution.

Education

BBA, International Business at Southern Illinois University, Edwardsville
January 11, 2030 - September 5, 2026
BSN, Nursing at Barnes-Jewish College of Nursing
January 11, 2030 - September 5, 2026

Qualifications

Google Ads
August 9, 2024
Hubspot Inbound Certification
August 9, 2024
SQL Essential Training
January 11, 2030 - September 5, 2026
Excel: Managing & Analyzing Data
January 11, 2030 - September 5, 2026
Mailchimp Foundations
January 11, 2030 - September 5, 2026
Diploma in Blogging & Content Marketing
January 11, 2030 - September 5, 2026

Industry Experience

Consumer Goods, Travel & Hospitality, Healthcare, Retail, Software & Internet, Professional Services
    Product Launch Giveaway
    For a retail product launch, I created the strategy, and ran a win campaign in the Netherlands, resulting in significant brand awareness and retail sales. giveaway socialmedia brandbuilding…
    FMCG SEO Audit
    SEO audits are important to understanding and improving your website performance and traffic. For an fmcg client, I audited website, provided on page and off page optimizations, created a plan to implement these changes, and helped train their in house marketing team.…