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A diversely experienced Content Creator and Social Media Strategist with a love of storytelling for brands and a background in agency landscapes. My skillset varies from creative direction, content creation, paid and organic social to SM strategy, client servicing, influencer, UGC and creator campaign management. I’m now onboarding freelance projects under my business, Psychqi Studio. Services fall under the umbrella of UGC, Content Creation, Paid & Organic Social, Marketing Strategy and Personal Brand Building.…A diversely experienced Content Creator and Social Media Strategist with a love of storytelling for brands and a background in agency landscapes. My skillset varies from creative direction, content creation, paid and organic social to SM strategy, client servicing, influencer, UGC and creator campaign management. I’m now onboarding freelance projects under my business, Psychqi Studio. Services fall under the umbrella of UGC, Content Creation, Paid & Organic Social, Marketing Strategy and Personal Brand Building.

Gabi Lingard

PRO

Social Media Manager, Brand Strategist, Marketing Strategist, +5

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A diversely experienced Content Creator and Social Media Strategist with a love of storytelling for brands and a background in agency landscapes. My skillset varies from creative direction, content creation, paid and organic social to SM strategy, client servicing, influencer, UGC and creator campaign management. I’m now onboarding freelance projects under my business, Psychqi Studio. Services fall under the umbrella of UGC, Content Creation, Paid & Organic Social, Marketing Strategy and Personal Brand Building.…A diversely experienced Content Creator and Social Media Strategist with a love of storytelling for brands and a background in agency landscapes. My skillset varies from creative direction, content creation, paid and organic social to SM strategy, client servicing, influencer, UGC and creator campaign management. I’m now onboarding freelance projects under my business, Psychqi Studio. Services fall under the umbrella of UGC, Content Creation, Paid & Organic Social, Marketing Strategy and Personal Brand Building.

Available to hire

Randwick, Australia

A diversely experienced Content Creator and Social Media Strategist with a love of storytelling for brands and a background in agency landscapes. My skillset varies from creative direction, content creation, paid and organic social to SM strategy, client servicing, influencer, UGC and creator campaign management. I’m now onboarding freelance projects under my business, Psychqi Studio. Services fall under the umbrella of UGC, Content Creation, Paid & Organic Social, Marketing Strategy and Personal Brand Building.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of Social at Taurus Marketing

November 4, 2024 - October 30, 2025

— Executed social media strategies and built omnichannel content plan tailored towards community-building and ROI — Hired new talent and up-skilled current team members to build an integrated PR & Social team — Tracked and presented reports to stakeholders — Content creation, shoot production, video editing and graphic design for clients, company and personal brand of founder — Drove commercial impact of SM division through sales initiatives, including pitching, networking and upselling — Launched new services including UGC campaigns, PR & Social campaigns and Content Shoots

Senior Social Media Manager at Adcreators / Social Street

May 1, 2023 - November 1, 2024

— Led social department and oversaw paid and organic SM activities — Managed team of videographers, designers, SM managers, content creators and interns — Created in-depth SM and brand strategies to present and execute — Managed client, B2B, influencer and creator relationships — Launched strategic campaigns across multiple platforms — Managed TikTok, Instagram, Facebook, Youtube and Pinterest platforms for 10+ accounts — Maximised engagement, reach and social presence of all accounts and ensured KPI’s were met across team

Social Media Manager & Content Creator at Adcreators

November 1, 2021 - May 1, 2023

— Managed TikTok, Instagram, LinkedIn, Facebook platforms for 5+ clients — Monthly reporting and use of data-driven insights for ROI — Led content creation by briefing design team to conceptualise animated, static and video content — Drove business growth with social media pitches, upselling and relationship-building — Creative community management, community-building and copywriting — Produced shoot briefs and production plans for photoshoots — Content production and crea on set of photoshoots — Captured professional photography to build content libraries

Freelance Social Media Manager at Calitive Agency

February 1, 2021 - September 24, 2021

— End-to-end management of 8+ social media accounts — Led client relationships and delivered to deadlines — Analysed engagement data, identified trends and planned campaigns to build online communities — Facilitated personal brand growth for real estate clients by curating partnerships, collaborations and social media growth — Fulfilled client requests through daily communication on WhatsApp, Email and CRM softwares — Monthly reporting and use of data to drive results — Lead generation across key platforms — Graphic design of all social assets within brand guidelines

Education

Diploma of Social Media Marketing at University of Technology Sydney

February 11, 2021 - February 24, 2022

Qualifications

Certificate IV in Business & Marketing

January 11, 2030 - January 11, 2026

Industry Experience

Media & Entertainment, Professional Services, Healthcare, Real Estate & Construction, Retail, Travel & Hospitality, Financial Services, Consumer Goods, Non-Profit Organization, Wholesale & Distribution, Other, Education, Agriculture & Mining, Software & Internet