Hi, I’m Gabriel Le Roi. I’m a marketing professional fluent in French and English with 7+ years of experience leading 360° marketing campaigns, branding, and go-to-market strategies for SaaS and tech companies. I combine analytical rigor with creative thinking to align product, media, and creative teams, driving audience engagement and strengthening product positioning across multiple markets. I’ve led GTM initiatives for new product launches, built multi-channel campaigns, and crafted compelling collateral to empower sales and customer success teams. Outside of my day-to-day, I enjoy cinema, graphic design, and music production, and I’m driven by storytelling that resonates with diverse audiences and builds lasting brands.

Gabriel Le Roi

Hi, I’m Gabriel Le Roi. I’m a marketing professional fluent in French and English with 7+ years of experience leading 360° marketing campaigns, branding, and go-to-market strategies for SaaS and tech companies. I combine analytical rigor with creative thinking to align product, media, and creative teams, driving audience engagement and strengthening product positioning across multiple markets. I’ve led GTM initiatives for new product launches, built multi-channel campaigns, and crafted compelling collateral to empower sales and customer success teams. Outside of my day-to-day, I enjoy cinema, graphic design, and music production, and I’m driven by storytelling that resonates with diverse audiences and builds lasting brands.

Available to hire

Hi, I’m Gabriel Le Roi. I’m a marketing professional fluent in French and English with 7+ years of experience leading 360° marketing campaigns, branding, and go-to-market strategies for SaaS and tech companies. I combine analytical rigor with creative thinking to align product, media, and creative teams, driving audience engagement and strengthening product positioning across multiple markets. I’ve led GTM initiatives for new product launches, built multi-channel campaigns, and crafted compelling collateral to empower sales and customer success teams.

Outside of my day-to-day, I enjoy cinema, graphic design, and music production, and I’m driven by storytelling that resonates with diverse audiences and builds lasting brands.

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Language

English
Fluent
French
Fluent
Spanish; Castilian
Intermediate

Work Experience

Product Marketing Manager at Talent.com
September 1, 2022 - April 30, 2024
Developed and executed comprehensive product marketing strategies to position HR tech solutions effectively in a competitive market. Collaborated with product, sales, and customer success teams to align marketing with product development and goals. Led go-to-market initiatives for new product launches, defining target audiences, messaging, and key distribution channels. Created marketing collateral to support the sales team.
Marketing Manager at FrenchFounders Montréal
September 1, 2021 - September 30, 2022
Led go-to-market strategy for new SaaS modules, defining product positioning, messaging, and audience segmentation. Developed multi-channel campaigns (email, PPC, content, events) aligned with the company’s growth roadmap. Partnered with product, design, and sales teams to ensure alignment across launch assets and communications. Built marketing collateral and coordinated between marketing and product teams to ensure creative and functional alignment.
Product Marketing Manager at CONFORMiT
May 1, 2024 - Present
Analyzed campaign KPIs and market data to optimize awareness and lead generation. Monitored analytics dashboards (Mixpanel, Google Analytics) to evaluate campaign performance and ROI. 360° Campaign Strategy | Brand Positioning | Product Launch | Product Adoption | Cross-Functional Collaboration Asset Production | Content Strategy/ Messaging | Data Analytics | CRM & Automation
Marketing Manager at FrenchFounders
September 1, 2021 - September 1, 2022
Led GTM strategy for 'LesTalents by FrenchFounders', a recruitment platform for French people abroad. Built and maintained alignment between marketing and product teams, defined positioning and messaging for new products, and produced marketing collateral to ensure cohesive identity. Managed content strategy and campaigns to grow user engagement and retention.

Education

Bachelor of Science at Winthrop University
January 1, 2016 - May 1, 2018
Licence and Master’s degree in Marketing and Advertising at ISCOM (Higher Institute of Communication) Paris
January 1, 2013 - May 1, 2018
Bachelor of Science at Winthrop University
January 1, 2016 - May 1, 2018
Licence and Master’s degree at ISCOM (Higher Institute of Communication), Paris
January 1, 2013 - May 1, 2018
Bachelor of Science at Winthrop University
January 1, 2016 - May 1, 2018
Licence and Master’s degree at ISCOM (Higher Institute of Communication)
January 1, 2013 - May 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment