GG

Gabriel Garmatter Froes da Motta

Available to hire

I’m a Brazilian digital marketing professional with 8+ years of experience across the full marketing and sales funnel, from Top of Funnel PPC campaigns to lead qualification.

About

I’m a Brazilian digital marketing professional with 8+ years of experience across the full marketing and sales funnel, from Top of Funnel PPC campaigns to lead qualification. I focus on data-driven performance marketing and acquisition/conversion optimization, working across Google Ads, Meta Ads, organic search, and CRM to improve CPC, conversion rate, reach, visibility, and traffic.

I also lead SEO and Digital PR efforts with a strong emphasis on link building, branded content, and earned media strategies, and I apply CRO and generative/AI-oriented approaches to continuously test and improve results. I’ve worked remotely for an international company for 5 years, managing my own time and projects, and I bring leadership experience from leading teams across strategic, tactical, and operational initiatives.

  • 10 years' experience
  • Joined September 2026

Languages

  • PortugueseFluent
  • EnglishAdvanced
  • Spanish; CastilianAdvanced
  • FrenchBeginner

Industry experience

  • Media & Entertainment
  • Professional Services
  • Other

Work experience· 6 roles

Head of Off Site SEO & Digital PR Team Lead · Kommo CRMApr 2022 – Aug 2026 · 4 yrs 5 mos

Led the off-site SEO and PR team to improve Google rankings through link building and off-site SEO strategies, along with broader SEO initiatives. Owned branded content and earned media strategies to strengthen authority and visibility. Managed team execution across strategic and operational activities, monitoring performance and optimizing KPIs tied to rankings, traffic growth, and overall online presence.

SEO Specialist · Kommo CRMJul 2021 – Apr 2022 · 10 mos

Handled core SEO activities including link building, keyword research and optimization, and content optimization to improve search visibility. Worked with ongoing SEO deliverables and supported performance improvements through continuous keyword and content refinement.

Marketing Manager · Dr. José RobertoJun 2021 – Present · 5 yrs 6 mos

Planned and executed digital marketing strategies including Google Ads, Facebook Ads, site optimization, copywriting, and Conversion Rate Optimization. Focused on improving conversion outcomes across acquisition and on-site experience.

Marketing Manager (Freelancer) · Dr. José RobertoJun 2021 – Present · 5 yrs 6 mos
Marketing Analyst · Wiggle CommunicationOct 2020 – May 2021 · 8 mos
Marketing (Social Media, Ads, SEO) · Wiggle CommunicationAug 2016 – Jul 2020 · 4 yrs

Education

Lato Sensu - Strategic Marketing · Pontifical Catholic University of Paraná (PUCPR)2018 – 2019
Bachelor’s Degree in Social Communication · Pontifical Catholic University of Paraná (PUCPR)2012 – 2016
Bachelor’s Degree in Social Communication · Pontifical Catholic University of Paraná (PUCPR)2016 – 2020
Lato Sensu Graduation in Strategic Marketing · Pontifical Catholic University of Paraná (PUCPR)2030 – 2026

Certifications and awards· 6

Meta Blueprint official certification for Media Buying Professional2026
Google Ads Search Official Certification2026
Growth Hacking for Digital Marketing (Udemy)2020 – 2026
Meta Blueprint official certification for Media Buying Professional2026

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