I’m a Brazilian digital marketing professional with 8+ years of experience across the full funnel—planning, executing, and optimizing performance from top-of-funnel PPC to lead qualification. I’ve worked heavily with Google Ads, Meta Ads, organic search, and CRM to improve acquisition, conversion, and measurable outcomes like CPC, conversion rate, reach, and traffic. Leadership is a big part of my work: I’ve led teams and managed strategic, tactical, and operational initiatives, including off-site SEO and Digital PR focused on link building, branded content, and earned media. I’m data-driven and always looking for growth opportunities through CRO, generative engine optimization (GEO), content strategy, and continuous KPI optimization.…

Gabriel Garmatter Froes da Motta

I’m a Brazilian digital marketing professional with 8+ years of experience across the full funnel—planning, executing, and optimizing performance from top-of-funnel PPC to lead qualification. I’ve worked heavily with Google Ads, Meta Ads, organic search, and CRM to improve acquisition, conversion, and measurable outcomes like CPC, conversion rate, reach, and traffic. Leadership is a big part of my work: I’ve led teams and managed strategic, tactical, and operational initiatives, including off-site SEO and Digital PR focused on link building, branded content, and earned media. I’m data-driven and always looking for growth opportunities through CRO, generative engine optimization (GEO), content strategy, and continuous KPI optimization.…

Available to hire

I’m a Brazilian digital marketing professional with 8+ years of experience across the full funnel—planning, executing, and optimizing performance from top-of-funnel PPC to lead qualification. I’ve worked heavily with Google Ads, Meta Ads, organic search, and CRM to improve acquisition, conversion, and measurable outcomes like CPC, conversion rate, reach, and traffic.

Leadership is a big part of my work: I’ve led teams and managed strategic, tactical, and operational initiatives, including off-site SEO and Digital PR focused on link building, branded content, and earned media. I’m data-driven and always looking for growth opportunities through CRO, generative engine optimization (GEO), content strategy, and continuous KPI optimization.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Advanced
French
Beginner

Work Experience

Head of Off Site SEO & Digital PR Team Lead at Kommo CRM
April 1, 2022 - August 1, 2026
Led the off-site SEO and PR team to improve Google rankings through link building and off-site SEO strategies, along with broader SEO initiatives. Owned branded content and earned media strategies to strengthen authority and visibility. Managed team execution across strategic and operational activities, monitoring performance and optimizing KPIs tied to rankings, traffic growth, and overall online presence.
SEO Specialist at Kommo CRM
July 1, 2021 - April 1, 2022
Handled core SEO activities including link building, keyword research and optimization, and content optimization to improve search visibility. Worked with ongoing SEO deliverables and supported performance improvements through continuous keyword and content refinement.
Marketing Manager (Freelancer) at Dr. José Roberto
June 1, 2021 - Present
Planned and executed end-to-end digital marketing strategies, including Google Ads and Facebook Ads, site optimization, copywriting, and Conversion Rate Optimization (CRO). Managed campaigns remotely and focused on improving conversion outcomes and user engagement through iterative testing and optimization.
Marketing Analyst at Wiggle Communication
October 1, 2020 - May 1, 2021
Supported marketing campaign planning and execution, including social media marketing, Google Ads, Facebook Ads, and SEO. Contributed to campaign operations and optimization efforts to support lead generation and audience growth.

Education

Lato Sensu - Strategic Marketing at Pontifical Catholic University of Paraná (PUCPR)
January 1, 2018 - January 1, 2019
Bachelor’s Degree in Social Communication at Pontifical Catholic University of Paraná (PUCPR)
January 1, 2012 - July 1, 2016

Qualifications

Meta Blueprint official certification for Media Buying Professional
January 1, 2026 - September 25, 2026
Google Ads Search Official Certification
January 1, 2026 - September 25, 2026
Growth Hacking for Digital Marketing (Udemy)
January 1, 2020 - September 25, 2026

Industry Experience

Media & Entertainment, Professional Services