Gabriel Garmatter Froes da Motta
I’m a Brazilian digital marketing professional with 8+ years of experience across the full marketing and sales funnel, from Top of Funnel PPC campaigns to lead qualification.
About
I’m a Brazilian digital marketing professional with 8+ years of experience across the full marketing and sales funnel, from Top of Funnel PPC campaigns to lead qualification. I focus on data-driven performance marketing and acquisition/conversion optimization, working across Google Ads, Meta Ads, organic search, and CRM to improve CPC, conversion rate, reach, visibility, and traffic.
I also lead SEO and Digital PR efforts with a strong emphasis on link building, branded content, and earned media strategies, and I apply CRO and generative/AI-oriented approaches to continuously test and improve results. I’ve worked remotely for an international company for 5 years, managing my own time and projects, and I bring leadership experience from leading teams across strategic, tactical, and operational initiatives.
- 10 years' experience
- Joined September 2026
Skills· 14
Languages
- PortugueseFluent
- EnglishAdvanced
- Spanish; CastilianAdvanced
- FrenchBeginner
Industry experience
- Media & Entertainment
- Professional Services
- Other
Work experience· 6 roles
Led the off-site SEO and PR team to improve Google rankings through link building and off-site SEO strategies, along with broader SEO initiatives. Owned branded content and earned media strategies to strengthen authority and visibility. Managed team execution across strategic and operational activities, monitoring performance and optimizing KPIs tied to rankings, traffic growth, and overall online presence.
Handled core SEO activities including link building, keyword research and optimization, and content optimization to improve search visibility. Worked with ongoing SEO deliverables and supported performance improvements through continuous keyword and content refinement.
Planned and executed digital marketing strategies including Google Ads, Facebook Ads, site optimization, copywriting, and Conversion Rate Optimization. Focused on improving conversion outcomes across acquisition and on-site experience.
Education
Certifications and awards· 6
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