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I am a results-driven IT professional with 6+ years of experience in data analytics, SEO optimization, machine learning and e-commerce across global platforms including TikTok, Meta and Google. I turn data into actionable strategies that boost reach, engagement and revenue. Fluent in English and Portuguese, I thrive in cross-functional collaboration with sellers, marketing, product and RD teams to launch data-driven initiatives, optimize content, and navigate platform updates and compliance. I am highly organized, proactive and adept at translating complex analytics into clear business actions.…I am a results-driven IT professional with 6+ years of experience in data analytics, SEO optimization, machine learning and e-commerce across global platforms including TikTok, Meta and Google. I turn data into actionable strategies that boost reach, engagement and revenue. Fluent in English and Portuguese, I thrive in cross-functional collaboration with sellers, marketing, product and RD teams to launch data-driven initiatives, optimize content, and navigate platform updates and compliance. I am highly organized, proactive and adept at translating complex analytics into clear business actions.

Gabriela Loureiro

Data Analyst, Marketing Analyst, eCommerce Developer, +2

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I am a results-driven IT professional with 6+ years of experience in data analytics, SEO optimization, machine learning and e-commerce across global platforms including TikTok, Meta and Google. I turn data into actionable strategies that boost reach, engagement and revenue. Fluent in English and Portuguese, I thrive in cross-functional collaboration with sellers, marketing, product and RD teams to launch data-driven initiatives, optimize content, and navigate platform updates and compliance. I am highly organized, proactive and adept at translating complex analytics into clear business actions.…I am a results-driven IT professional with 6+ years of experience in data analytics, SEO optimization, machine learning and e-commerce across global platforms including TikTok, Meta and Google. I turn data into actionable strategies that boost reach, engagement and revenue. Fluent in English and Portuguese, I thrive in cross-functional collaboration with sellers, marketing, product and RD teams to launch data-driven initiatives, optimize content, and navigate platform updates and compliance. I am highly organized, proactive and adept at translating complex analytics into clear business actions.

Available to hire

I am a results-driven IT professional with 6+ years of experience in data analytics, SEO optimization, machine learning and e-commerce across global platforms including TikTok, Meta and Google. I turn data into actionable strategies that boost reach, engagement and revenue.

Fluent in English and Portuguese, I thrive in cross-functional collaboration with sellers, marketing, product and RD teams to launch data-driven initiatives, optimize content, and navigate platform updates and compliance. I am highly organized, proactive and adept at translating complex analytics into clear business actions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

Work Experience

SEO Specialist - UK Market at TikTok Shop

October 1, 2023 - April 1, 2025

Led SEO and e-commerce optimization strategies for a portfolio of TikTok Shop UK sellers. Conducted on-page SEO audits (internal linking, page structure, content quality) to improve crawlability, relevance and user engagement. Executed keyword and on-page content optimization aligned with TikTok’s search algorithm and UK consumer behavior, partnering with sellers and marketing teams to ensure accurate implementation. Analyzed campaign and user-interaction data to extract insights that improved reach and conversion rates. Performed pricing analysis using performance, market and competitor data to guide promotions. Monitored UK e-commerce trends, platform updates and compliance requirements to maintain competitive positioning.

SEO Specialist – BR Market at TikTok

March 1, 2021 - October 1, 2023

Maintained SEO-friendly video and text content to achieve top positions and ensure information delivery aligned with user searches. Conducted keyword research, ran personalized A/B tests to refine search and recommendation features, and supported onboarding of new team members in search optimization. Identified and resolved SEO issues, recommended policy enhancements, and collaborated with content creators to ensure SEO-friendly content. Stayed updated on trends and advancements in data analytics and participated in industry conferences.

Technical Support Risk Analyst at Meta

November 1, 2020 - March 1, 2021

Investigated fraud and resolved payment-related technical issues, enhancing user experience through process improvements. Worked with Facebook API and internal tools to troubleshoot. Identified and helped minimize fraud risk, collaborating across teams to implement process improvements.

Process Executive – Google Duplex (Pre-Launch Phase) at Cognizant (contracted to Google)

November 1, 2018 - October 1, 2020

Contributed to Google Duplex development using machine learning tools and data analysis during pre-public beta. Supported AI development with internal tools and collaborated on ML model testing.

Content Moderator at Accenture (contracted to Meta)

November 1, 2018 - October 1, 2020

Reviewed advertiser content and user-reported content for policy compliance, analyzed trends to improve systems, and supported workflow, training and process enhancements.