I'm a bilingual marketing professional specializing in Digital Marketing and Social Media Advertising. I develop data-driven strategies and manage multi-channel campaigns to boost brand positioning and engagement. I translate creative concepts into high-impact campaigns across platforms, and I am proficient in Canva, CapCut, and video editing to bring ideas to life.

Gabriela Nadal

I'm a bilingual marketing professional specializing in Digital Marketing and Social Media Advertising. I develop data-driven strategies and manage multi-channel campaigns to boost brand positioning and engagement. I translate creative concepts into high-impact campaigns across platforms, and I am proficient in Canva, CapCut, and video editing to bring ideas to life.

Available to hire

I’m a bilingual marketing professional specializing in Digital Marketing and Social Media Advertising. I develop data-driven strategies and manage multi-channel campaigns to boost brand positioning and engagement.

I translate creative concepts into high-impact campaigns across platforms, and I am proficient in Canva, CapCut, and video editing to bring ideas to life.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Social Media Strategist at Social Imprint
September 1, 2025 - Present
Developed and executed social media strategies for real estate professionals, achieving a 50% increase in engagement by creating SEO-driven messaging and short-form video plans on Instagram. Led end-to-end content workflow, including ideation, scripting, recording, and editing guidance, resulting in a 40% improvement in video performance and on-camera confidence. Monitored performance metrics such as reach, engagement, and follower growth, continuously optimizing content strategy to align with audience behavior and market trends, leading to a 60% increase in follower growth.
Marketing Specialist at SocialMood Agency
September 1, 2024 - July 1, 2024
Analyzed and tracked campaign benchmarks using Microsoft Office Suite and Excel, contributing to an 18%+ improvement in campaign performance through ongoing optimization and weekly reporting. Created and applied an innovative digital marketing strategy with full ownership of campaign execution for a prestigious international university in the Spanish market, IE University NYC. Led social listening initiatives and built partnerships with stakeholders, driving a 20% increase in audience engagement and enhancing brand perception across digital channels by aligning IE store’s campaigns with visual merchandising strategies.
Social Media Manager at InVision Media
August 1, 2022 - March 1, 2023
Developed and executed marketing campaigns, achieving consistent monthly account growth and meeting international expansion goals from Florida to Puerto Rico. Directed photoshoots and created animation books for prestigious clients, enhancing brand presence and competitive positioning. Delivered value-add differentiation digital marketing strategies, resulting in increased engagement and brand visibility.

Education

Master’s in Creative Direction, Content and Branding at IE Business School
January 11, 2030 - February 20, 2026
Master’s in Marketing Management and Sales at EAE Business School
January 11, 2030 - February 20, 2026
Bachelor’s degree in Advertising with a minor in Marketing at Universidad del Sagrado Corazón
January 11, 2030 - February 20, 2026
Master’s in Creative Direction, Content and Branding at IE BUSINESS SCHOOL
January 11, 2030 - February 20, 2026
Master’s in Marketing Management and Sales at EAE BUSINESS SCHOOL
January 11, 2030 - February 20, 2026
Bachelor’s degree in Advertising with a minor in Marketing at UNIVERSIDAD DEL SAGRADO CORAZÓN
January 11, 2030 - February 20, 2026
Master’s in Creative Direction, Content and Branding at IE Business School
January 11, 2030 - February 20, 2026
Master’s in Marketing Management and Sales at EAE Business School
January 11, 2030 - February 20, 2026
Bachelor’s degree in Advertising with a minor in Marketing at Universidad del Sagrado Corazón
January 11, 2030 - February 20, 2026

Qualifications

SEO & Google Analytics
January 11, 2030 - February 20, 2026
Google Ads and Measurement Display Certification
January 11, 2030 - February 20, 2026
SEO & Google Analytics
January 11, 2030 - February 20, 2026
Google Ads and Measurement Display Certification
January 11, 2030 - February 20, 2026
SEO & Google Analytics Certification
January 11, 2030 - February 20, 2026
Google Ads Certification
January 11, 2030 - February 20, 2026

Industry Experience

Real Estate & Construction, Education, Professional Services, Media & Entertainment, Software & Internet