I'm a designer from Colombia with a background in Industrial Design and a strong focus on digital marketing, art direction, and visual storytelling. I specialize in creating strategic, emotionally driven content that helps brands connect with people. My work stands out for its balance of clean aesthetics, marketing thinking, and efficient execution. I’m experienced in social media content creation and creative industries. What differentiates me is my ability to blend creativity and strategy, producing visually consistent, on-brand assets with fast turnaround and meticulous attention to detail. Employment and project experience: Marketing & Social Media Designer — MURA (Founder) 2020 – Present Brand development, content creation, visual strategy, storytelling, and campaign design for a lifestyle food brand that blends nostalgia and emotional experiences. Marketing & Communication Designer — Asocolflores 2024 Designed visual assets for national and international campaigns, event materials, employability strategies, and brand-aligned digital content for the Colombian floriculture sector. Social & Search Media Trainee — Publicis Groupe 2025 Hands-on experience with Meta Ads, TikTok, Snapchat, and digital campaign implementation, analysis, and optimization across multiple platforms.

Gabriela Nieto

I'm a designer from Colombia with a background in Industrial Design and a strong focus on digital marketing, art direction, and visual storytelling. I specialize in creating strategic, emotionally driven content that helps brands connect with people. My work stands out for its balance of clean aesthetics, marketing thinking, and efficient execution. I’m experienced in social media content creation and creative industries. What differentiates me is my ability to blend creativity and strategy, producing visually consistent, on-brand assets with fast turnaround and meticulous attention to detail. Employment and project experience: Marketing & Social Media Designer — MURA (Founder) 2020 – Present Brand development, content creation, visual strategy, storytelling, and campaign design for a lifestyle food brand that blends nostalgia and emotional experiences. Marketing & Communication Designer — Asocolflores 2024 Designed visual assets for national and international campaigns, event materials, employability strategies, and brand-aligned digital content for the Colombian floriculture sector. Social & Search Media Trainee — Publicis Groupe 2025 Hands-on experience with Meta Ads, TikTok, Snapchat, and digital campaign implementation, analysis, and optimization across multiple platforms.

Available to hire

I’m a designer from Colombia with a background in Industrial Design and a strong focus on digital marketing, art direction, and visual storytelling. I specialize in creating strategic, emotionally driven content that helps brands connect with people. My work stands out for its balance of clean aesthetics, marketing thinking, and efficient execution. I’m experienced in social media content creation and creative industries. What differentiates me is my ability to blend creativity and strategy, producing visually consistent, on-brand assets with fast turnaround and meticulous attention to detail.

Employment and project experience:

Marketing & Social Media Designer — MURA (Founder)
2020 – Present
Brand development, content creation, visual strategy, storytelling, and campaign design for a lifestyle food brand that blends nostalgia and emotional experiences.

Marketing & Communication Designer — Asocolflores
2024
Designed visual assets for national and international campaigns, event materials, employability strategies, and brand-aligned digital content for the Colombian floriculture sector.

Social & Search Media Trainee — Publicis Groupe
2025
Hands-on experience with Meta Ads, TikTok, Snapchat, and digital campaign implementation, analysis, and optimization across multiple platforms.

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Language

Spanish; Castilian
Fluent
English
Advanced
French
Intermediate

Work Experience

Design Intern at Asocolflores
June 1, 2024 - December 31, 2024
Designed the visual identity for Asocolflores’ exhibition in Japan, promoting the international value of Colombian flowers. Created graphic materials for training courses, workshops, and sector initiatives.
Media Performance Trainee at Publicis Global Delivery
May 1, 2025 - Present
Design Intern at Asocol Flores
June 1, 2024 - December 31, 2024
Collaborated on strategy and redesign of the corporate website for the floriculture sector, ensuring consistency with brand identity; produced visual assets and branding materials.
Programmatic Associate Analyst at Publicis Global Delivery
May 1, 2025 - Present
Supported programmatic media campaigns across The Trade Desk and Amazon DSP; conducted pacing monitoring, QA, and KPI analysis to optimize delivery and performance.

Education

Bachelor's Degree in Industrial Design at Pontificia Universidad Javeriana
January 1, 2020 - December 31, 2025
High School Diploma at Santa Francisca Romana School
January 11, 2030 - January 1, 2020

Qualifications

Order of Academic Merit
January 11, 2030 - December 1, 2025

Industry Experience

Media & Entertainment, Telecommunications, Other