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I'm Gabriela Navejas, an MBA-trained marketing executive with over 18 years of experience in brand positioning, digital marketing, CRM, and ecommerce. I specialize in developing data-driven strategies that increase traffic, conversions, and brand affinity across B2C and B2B. I thrive in fast-paced environments and love turning insights into actionable, results-driven campaigns. From leading Sofitel North America campaigns to co-founding Madame Gabriela Beauty, I’ve built and scaled multi-channel programs, led loyalty initiatives, and created award-winning social media and digital transformation. I’m fluent in English, Spanish, and French and excel at cross-functional collaboration, storytelling, and building strong partnerships with retailers, agencies, and internal teams.…I'm Gabriela Navejas, an MBA-trained marketing executive with over 18 years of experience in brand positioning, digital marketing, CRM, and ecommerce. I specialize in developing data-driven strategies that increase traffic, conversions, and brand affinity across B2C and B2B. I thrive in fast-paced environments and love turning insights into actionable, results-driven campaigns. From leading Sofitel North America campaigns to co-founding Madame Gabriela Beauty, I’ve built and scaled multi-channel programs, led loyalty initiatives, and created award-winning social media and digital transformation. I’m fluent in English, Spanish, and French and excel at cross-functional collaboration, storytelling, and building strong partnerships with retailers, agencies, and internal teams.

Gabriela Navejas

Marketing Strategist, Brand Strategist, Digital Marketer, +2

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I'm Gabriela Navejas, an MBA-trained marketing executive with over 18 years of experience in brand positioning, digital marketing, CRM, and ecommerce. I specialize in developing data-driven strategies that increase traffic, conversions, and brand affinity across B2C and B2B. I thrive in fast-paced environments and love turning insights into actionable, results-driven campaigns. From leading Sofitel North America campaigns to co-founding Madame Gabriela Beauty, I’ve built and scaled multi-channel programs, led loyalty initiatives, and created award-winning social media and digital transformation. I’m fluent in English, Spanish, and French and excel at cross-functional collaboration, storytelling, and building strong partnerships with retailers, agencies, and internal teams.…I'm Gabriela Navejas, an MBA-trained marketing executive with over 18 years of experience in brand positioning, digital marketing, CRM, and ecommerce. I specialize in developing data-driven strategies that increase traffic, conversions, and brand affinity across B2C and B2B. I thrive in fast-paced environments and love turning insights into actionable, results-driven campaigns. From leading Sofitel North America campaigns to co-founding Madame Gabriela Beauty, I’ve built and scaled multi-channel programs, led loyalty initiatives, and created award-winning social media and digital transformation. I’m fluent in English, Spanish, and French and excel at cross-functional collaboration, storytelling, and building strong partnerships with retailers, agencies, and internal teams.

Available to hire

I’m Gabriela Navejas, an MBA-trained marketing executive with over 18 years of experience in brand positioning, digital marketing, CRM, and ecommerce. I specialize in developing data-driven strategies that increase traffic, conversions, and brand affinity across B2C and B2B. I thrive in fast-paced environments and love turning insights into actionable, results-driven campaigns.

From leading Sofitel North America campaigns to co-founding Madame Gabriela Beauty, I’ve built and scaled multi-channel programs, led loyalty initiatives, and created award-winning social media and digital transformation. I’m fluent in English, Spanish, and French and excel at cross-functional collaboration, storytelling, and building strong partnerships with retailers, agencies, and internal teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

French

Advanced

Work Experience

Digital Marketing Consultant at Freelance / Independent

January 1, 2021 - Present

Leads strategy for B2C digital areas, CRM strategies and branding efforts. Clients include Cabana Canary, Ylang23, Sofitel Legend Santa Clara Cartagena, Sofitel Barú Beach Resort, Sofitel Bogotá Victoria Regia, and Sofitel Le Scribe Paris. Utilizes data analysis to optimize SEM, SEO and CRM campaigns, driving double-digit YoY increases in website traffic and conversion rates. Leads social media strategies and PR efforts to grow online engagement and brand awareness.

Co-Founder at Madame Gabriela Beauty

January 1, 2021 - Present

Launched and positioned Madame Gabriela Beauty, an award-winning non-toxic lipstick brand. Secured strategic retail partnerships with Nordstrom, Free People, Anthropologie, and Moda Operandi. Drove 100% YoY ecommerce growth through targeted marketing, product innovation, and performance-driven campaigns, while expanding into new markets and establishing the brand in the clean, luxury beauty category.

Digital Marketing Leader at Eyeful Media

January 1, 2019 - January 1, 2021

Led strategy for B2B loyalty programs, CRM strategies and branding efforts (brand identity, content creation, positioning) for multiple clients, including Peacock Alley & Baked by Melissa.

CRM, Digital & Loyalty Lead at At Home Group Inc.

January 1, 2017 - December 31, 2019

Led 2018 CRM strategy (segmentation, attribution, personalization). Increased email cadence YoY by 100%. Grew unique email openers per month by 40%. Managed CRM/database architecture (CDW) and web agencies. Led and managed SEO strategy and cross-channel marketing (retargeting via SFMC). Guided Loyalty program strategy for both B2C and B2B.

Vice President of Marketing at HerRoom.com / HisRoom.com

January 1, 2015 - December 31, 2017

Delivered overall revenue growth of +8.1% YoY, mobile revenue growth of +66% YoY through SEM and optimization, and improved conversion rate by +22% YoY. Increased AOV by 4% YoY and expanded email database by over 90K in 12 months. Grew social media community by 15% across channels and achieved ~600K monthly social impressions. Repositioned brand storytelling across all channels. Developed SEM and Affiliate marketing strategies; launched an Influencer Marketing program; increased annual revenue via email campaigns.

Director of Marketing at Sofitel Luxury Hotels (Accor Hotels)

January 1, 2005 - December 31, 2011

Directed the marketing and communications strategy for Sofitel in North America. Repositioned the Sofitel brand in the upscale/luxury hospitality market. Drove direct channel revenue growth from 10% to 25% in North America. Built partnerships, events, and promotional worldwide brand programs. Delivered 20M in press value via PR. Managed crisis communications and external agencies; launched mobile sites and an award-winning global social media strategy; transformed brand visuals and loyalty program implementation.

Vice President of Marketing and Communications at Sofitel Luxury Hotels (Accor Hotels)

January 1, 2011 - December 31, 2015

Led marketing and communications for Sofitel in North America. Delivered integrated SEM, email, and digital strategies; managed external agencies (advertising, SEM/SEO, PR, social). Launched award-winning global social media initiatives and guided crisis communications. Aligned global calendars with regional hotel needs and supported F&B initiatives across properties.