I am a UI/UX Designer and Marketing Manager with over 15 years of experience driving digital transformation across multiple industries. I have led the complete digital rebrand of Capuano's restaurant chain, significantly improving conversions through strategic UX optimization. I'm specialized in creating scalable design systems and data-driven social media strategies that deliver measurable business impact. Throughout my career, I have progressed from Junior to Senior Designer roles, then to leadership positions, mentoring junior designers and managing integrated marketing campaigns for diverse clients. My international experience in London enhanced my cross-cultural competencies, and I am actively exploring visa sponsorship opportunities for New Zealand.

Gabriele Omar Lakhal

I am a UI/UX Designer and Marketing Manager with over 15 years of experience driving digital transformation across multiple industries. I have led the complete digital rebrand of Capuano's restaurant chain, significantly improving conversions through strategic UX optimization. I'm specialized in creating scalable design systems and data-driven social media strategies that deliver measurable business impact. Throughout my career, I have progressed from Junior to Senior Designer roles, then to leadership positions, mentoring junior designers and managing integrated marketing campaigns for diverse clients. My international experience in London enhanced my cross-cultural competencies, and I am actively exploring visa sponsorship opportunities for New Zealand.

Available to hire

I am a UI/UX Designer and Marketing Manager with over 15 years of experience driving digital transformation across multiple industries. I have led the complete digital rebrand of Capuano’s restaurant chain, significantly improving conversions through strategic UX optimization. I’m specialized in creating scalable design systems and data-driven social media strategies that deliver measurable business impact.

Throughout my career, I have progressed from Junior to Senior Designer roles, then to leadership positions, mentoring junior designers and managing integrated marketing campaigns for diverse clients. My international experience in London enhanced my cross-cultural competencies, and I am actively exploring visa sponsorship opportunities for New Zealand.

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Language

Italian
Fluent
English
Advanced

Work Experience

UX/UI Designer & Elementor Expert at Sequel Digital Agency
October 1, 2024 - August 23, 2025
Transformed complex enterprise requirements into intuitive user experiences using user-centered design methodologies. Developed comprehensive design systems including user flows, wireframes, and interactive prototypes accelerating development. Led cross-functional teams introducing agile processes that improved collaboration and delivery quality. Specialized in rapid WordPress/Elementor implementation ensuring competitive time-to-market.
Head of Marketing and Communication at Capuano's
October 1, 2024 - Present
Led marketing and communication strategy for two restaurant brands across multiple locations. Executed complete website redesign implementing UX best practices that significantly improved performance and SEO. Coordinated internal creative team and external agency to ensure brand consistency. Developed scalable content creation system for multi-channel distribution. Established strategic partnerships expanding brand visibility in the Milan market.
Content Designer at Fiscozen SPA
February 28, 2023 - August 23, 2025
Built distinctive content strategy for rapidly growing fintech in Italian market. Produced multichannel content including video, graphics, and copy supporting brand expansion. Created standardized content framework for webinars and partner communications. Translated complex tax concepts into accessible content improving community engagement.
Senior UI/Web Designer & Senior Social Media Manager at 2fCommunication
August 1, 2021 - August 23, 2025
Developed integrated communication strategies for diversified client portfolio. Introduced design thinking processes improving team efficiency. Mentored 3 junior designers through professional development. Created reusable social media playbooks that became company assets. Managed project budgets and resources autonomously.
Creative Strategist & Social Media Manager at Beato Te Milano
January 1, 2019 - August 23, 2025
Orchestrated digital launch with targeted influencer marketing strategy. Built media relationships generating consistent organic coverage. Developed distinctive visual identity differentiating brand in competitive market. Implemented data-driven approach for continuous campaign optimization.
UI/Web Designer at 2fCommunication
March 1, 2018 - August 23, 2025
Developed responsive websites for various sectors balancing creative and technical requirements. Refined technical skills while managing multiple concurrent projects. Gained deep understanding of business objectives behind design decisions.

Education

Diploma in Graphics Design at IPSC W. Kandinsky, Milan
January 1, 2011 - August 23, 2025

Qualifications

Business Aware Design Framework
January 1, 2023 - August 23, 2025
Advanced Certificate in User Experience Design
January 1, 2021 - August 23, 2025
180-Hour Graphics Intensive
January 1, 2009 - August 23, 2025
Video Editing Certification
January 1, 2011 - August 23, 2025
Web Design Certification
January 1, 2011 - August 23, 2025

Industry Experience

Financial Services, Travel & Hospitality, Professional Services, Retail, Other