Senior marketing and business leader with 15+ years of experience across SaaS, adtech/martech, and digital media. Proven track record building marketing functions, scaling acquisition channels, and leading cross-functional teams across Europe. Former Marketing Director and high-growth startup executive, including Product Marketing leadership at NPAW (AI-powered video intelligence SaaS). Experienced in partnerships/affiliates, paid media, CRM/marketing automation, and AI-driven content/video production workflows.…

Gabriel Frederick

Senior marketing and business leader with 15+ years of experience across SaaS, adtech/martech, and digital media. Proven track record building marketing functions, scaling acquisition channels, and leading cross-functional teams across Europe. Former Marketing Director and high-growth startup executive, including Product Marketing leadership at NPAW (AI-powered video intelligence SaaS). Experienced in partnerships/affiliates, paid media, CRM/marketing automation, and AI-driven content/video production workflows.…

Available to hire

Senior marketing and business leader with 15+ years of experience across SaaS, adtech/martech, and digital media. Proven track record building marketing functions, scaling acquisition channels, and leading cross-functional teams across Europe.

Former Marketing Director and high-growth startup executive, including Product Marketing leadership at NPAW (AI-powered video intelligence SaaS). Experienced in partnerships/affiliates, paid media, CRM/marketing automation, and AI-driven content/video production workflows.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Co-Founder & AI Video Producer (AI Video Bootcamp - Freelancer) at AI Video Bootcamp / AI video production agency (freelance)
February 1, 2026 - Present
Runs an AI video production agency and delivers training focused on state-of-the-art AI video/image generation tools. Produces and tutors, integrating cinematic design and marketing into AI automation workflows for professional content creation. Builds AI automated workflows using ChatGPT, Claude, Google Gemini, Highsfield AI, and other commercial-grade tools, including long-form video generation with character consistency.
Co-Founder & AI Video Producer at AI Video Bootcamp
February 1, 2026 - Present
Freelance AI video production agency and tutor. Creates video content, producers tutorials, and online classes focused on cutting-edge AI video and image generation tools. Integrates cinematic design and marketing into AI automation workflows for professional content production.
Co-Founder & AI Video Producer at AI Video Bootcamp - freelance
February 1, 2026 - Present
Video content creator and producer focused on AI video and image generation, integrating cinematic design and marketing into AI automation workflows; creating AI-automated workflows using ChatGPT, Claude, Google Gemini, and other commercial-grade AI.
Head of Partnerships & Affiliate at Impress
August 1, 2025 - February 1, 2026
Led affiliate and partnerships strategy across European markets, driving customer acquisition and revenue growth through strategic collaborations. Built and scaled partnerships function, including corporate benefits programs, affiliate platform management, and partner acquisition. Managed team of affiliate managers (5 FTEs). AI marketing automation: Claude Code, Manus AI, HubSpot.
Product Content Marketing Manager at NPaw
May 1, 2024 - August 1, 2025
Owns product marketing and content strategy for NPaw’s AI-powered video intelligence SaaS suite. Responsible for messaging, positioning, GTM strategy and thought leadership across OTT/streaming via blogs, reports, and PR. Manages paid media campaigns and CRM workflows while producing high-quality multimedia content, including video. Uses AI video production tools such as Openart AI, Kling AI, and Nano Banana Pro. Automates lifecycle programs using Manus AI and HubSpot, working cross-functionally with product, sales, and leadership to align marketing with business objectives.
Product Marketing Manager at NPAW
May 1, 2024 - August 1, 2025
Head of product marketing and content strategy for the world’s #1 video analytics AI-powered SaaS platform. Owned messaging, positioning, GTM strategy and thought leadership in OTT/ streaming space; produced AI video content; orchestrated lifecycle programs with AI automation.
Head of Web Solutions at Boehringer Ingelheim
April 1, 2023 - May 1, 2024
Managed global web solutions and product development for enterprise SaaS platforms in highly regulated environment. Led product teams and external vendors to deliver secure, scalable web applications; ensured GDPR/compliance; improved user experience and system performance; oversaw analytics and CRM integrations.
Director of Marketing & Comms at IAAC (Institute for Advanced Architecture of Catalonia)
September 1, 2019 - February 1, 2023
Directed global marketing strategy, media buying, student acquisition, and brand development. Led a multidisciplinary team across digital marketing, admissions, and communications. Managed media buying across Google/YouTube Ads, Meta Ads, LinkedIn Ads, and affiliate/partnership programs. Owned SEO, email, and social content production. Oversaw events including in-house and online lectures, seminars, and roundtables. Worked closely with C-level and government officials, including Barcelona City Council ranking members. Delivered over 200% revenue growth and student enrollments within two years.
Director of Marketing & Communications at IAAC (Institute for Advanced Architecture of Catalonia)
September 1, 2019 - February 1, 2023
Directed global marketing strategy, student acquisition, and brand development. Led multi-disciplinary team across digital marketing, admissions, and communications. Managed full-funnel campaigns across paid media, SEO, email, and social; owned budgets and forecasting; delivered growth.
Director of Client Services at Zinq Media
November 1, 2013 - December 1, 2016
Led client services and revenue operations for a global data-driven SaaS marketing business. Managed international teams and affiliate networks across multiple regions. Responsible for ~€10M revenue, driving performance through paid media, lead generation, and programmatic channels. Developed partnerships and optimized campaigns.
Director – Central Support (EMEA & APAC) at Tera data
July 1, 2012 - August 1, 2013
Business unit owner for Tera data applications; closed more than €200M in new business in 2012. Directed global support operations for Tera data’s SaaS marketing and data warehousing platforms. Managed 50+ staff across EMEA, Oceania, and the GCC. Owned Tera data co-locations (Munich and Berlin) and was responsible for €3B in Tera data assets. Supported L2/L3/L4 technical support teams and managed email deliverability teams and MTAs. Led web development and solutions architecture teams, defining operational strategy to support enterprise clients with complex marketing technology solutions.
Director – Central Support (EMEA & APAC) at Teradata
July 1, 2012 - August 1, 2013
Business unit owner, Teradata Applications. Closed more than €200 million in new business in 2012. Global support operations director for Teradata's SaaS Marketing and Data Warehouse platforms. Managed 50+ staff across technical support, delivery, and solutions architecture. Defined operational strategy and supported enterprise clients with complex marketing technology solutions.
Head of Account Management at Teradata eCircle
May 1, 2010 - July 1, 2012
Head of client services for Teradata’s SaaS marketing platforms. Managed a team of 10 account managers plus project managers across a portfolio of 180+ clients. Owned client relationships including pre-sales, deal closing, upsell, billing, contract negotiations, and renewals. Oversaw a £5M revenue portfolio delivering CRM and digital marketing solutions to major brands including Hugo Boss, Cineworld Cinemas, Burberry, Thomas Pink, and Mercedes Benz. Led project management delivering integrated solutions including CRM and ecommerce (Magento, Shop ify, Shopzilla) plus analytics (Adobe, Google, Webtrends). Provided customer training on Teradata systems, including custom solutions.
Head of Account Management at Teradata Circle
May 1, 2010 - July 1, 2012
Head of client services for Teradata’s SaaS Marketing platforms. Managed a team of 10 account managers + project managers, with a portfolio of over 180 clients. Oversaw £5M revenue portfolio; delivered CRM and digital marketing solutions; led strategic consulting, project delivery, and revenue growth initiatives.
Head of eCRM at PDV Ltd
October 1, 2006 - December 1, 2009
Led email marketing and CRM operations. Managed campaign execution, data strategy, and performance optimization. Built systems for lead generation and customer engagement while training teams and improving operational efficiency.
Director – eCRM at PDV Ltd
October 1, 2006 - December 1, 2009
Led email marketing and CRM operations. Managed campaign execution, data strategy, and performance optimization. Built systems for lead generation and customer engagement while training teams and improving operational efficiency.

Education

BA Design & Visual Communications at City University of New York
January 1, 1997 - June 1, 2000
BS Computer Information Systems at City University of New York
January 1, 1997 - June 1, 2000
Foundation Degree in Directing at Raindance Film School (London)
January 1, 2012 - January 1, 2012
BA Design & Visual Communications at City University of New York
January 1, 1997 - June 1, 2000
BS Computer Information Systems at City University of New York
January 1, 1997 - June 1, 2000
Foundation Degree in Directing at Rain Dance Film School (London)
January 1, 2012 - June 11, 2026
B.A. Design & Visual Communications at City University of New York
January 1, 1997 - June 1, 2000
B.S. Computer Information Systems at City University of New York
January 1, 1997 - June 1, 2000
Foundation Degree in Directing at Rai n dance Film School (London)
January 1, 2012 - August 17, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Telecommunications, Healthcare

Skills

Experience Level