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I'm a results-driven marketing professional with 5 years of experience leading content strategy, paid social and digital campaigns across consumer, travel and not-for-profit brands. I build and execute cross-channel campaigns, manage multi-disciplinary teams and deliver measurable commercial outcomes through data-driven storytelling and production expertise. I have led creative production across social, video and web channels, blending hands-on editing and design with analytics to optimise performance for diverse brands and campaigns.…I'm a results-driven marketing professional with 5 years of experience leading content strategy, paid social and digital campaigns across consumer, travel and not-for-profit brands. I build and execute cross-channel campaigns, manage multi-disciplinary teams and deliver measurable commercial outcomes through data-driven storytelling and production expertise. I have led creative production across social, video and web channels, blending hands-on editing and design with analytics to optimise performance for diverse brands and campaigns.

Gabrielle Egan

Content Producer, Video Editor, Photographer, +2

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I'm a results-driven marketing professional with 5 years of experience leading content strategy, paid social and digital campaigns across consumer, travel and not-for-profit brands. I build and execute cross-channel campaigns, manage multi-disciplinary teams and deliver measurable commercial outcomes through data-driven storytelling and production expertise. I have led creative production across social, video and web channels, blending hands-on editing and design with analytics to optimise performance for diverse brands and campaigns.…I'm a results-driven marketing professional with 5 years of experience leading content strategy, paid social and digital campaigns across consumer, travel and not-for-profit brands. I build and execute cross-channel campaigns, manage multi-disciplinary teams and deliver measurable commercial outcomes through data-driven storytelling and production expertise. I have led creative production across social, video and web channels, blending hands-on editing and design with analytics to optimise performance for diverse brands and campaigns.

Available to hire

I’m a results-driven marketing professional with 5 years of experience leading content strategy, paid social and digital campaigns across consumer, travel and not-for-profit brands. I build and execute cross-channel campaigns, manage multi-disciplinary teams and deliver measurable commercial outcomes through data-driven storytelling and production expertise.

I have led creative production across social, video and web channels, blending hands-on editing and design with analytics to optimise performance for diverse brands and campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

Marketing Executive, Social & Digital at TravelManagers

January 1, 2025 - Present

Developed and implemented an original social media strategy, transforming content approach from reposts to original, talent-led video; oversaw and trained offshore marketing team in the Philippines; developed business cases to shift the company's strategic marketing direction; drove SEO and GEO strategy to improve organic search visibility, website performance and conversion; briefed external designers and blog writers to deliver on-brand content; hosted educational webinars on Instagram strategy and digital marketing for a national network of travel agents.

Digital Marketing & Communications Coordinator Executive at Great Cycle Challenge

July 1, 2022 - June 30, 2024

Led integrated marketing campaigns across social, email, paid media and print for fundraising events in Australia, the US and Canada, contributing to $28.8 million raised across three events; managed paid media budgets across Facebook, Instagram and Google Ads; produced post-campaign analysis reports; managed three Facebook communities and newsletter distribution; collaborated with cancer research charities; wrote stories profiling childhood cancer survivors; managed loyalty programs for returning participants.

Digital Content Producer at Ovira

January 1, 2022 - July 1, 2022

Scripted and produced paid and organic digital content across TikTok, Instagram, YouTube and Facebook; Used Google Ads, Facebook Ads and TikTok Ads Manager to track ongoing paid campaigns and adapt pieces of creative; Grew @Ovirahood TikTok account from 0-43k followers in 5 weeks; Created a viral product video with 8.5 million views that became the top source of website traffic.

Social Video Producer at 10 News First

May 1, 2021 - January 31, 2022

Wrote engaging and SEO-friendly headlines and copy for Facebook, YouTube, Instagram and Twitter; Leveraged Premiere Pro, Photoshop, Canva, and Google Analytics for content creation and performance tracking; Created a viral Facebook video with 2.8 million views.

Freelance Creative at Self-employed

January 1, 2020 - June 30, 2024

Filmed food preparation and photographed final dishes for restaurant social media accounts, editing content in Lightroom and Premiere Pro; filmed, edited, and scripted video content for a motivational coach client; managed TikTok content, influencer gifting, and content briefs for a swimwear brand; undertook various short film and music video production roles, including production design, producer, and 1st A.D.; freelance portrait photography and photo retouching.