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I’m Gaetano Romeo, a global marketing and demand generation leader with 20+ years of experience building revenue-focused GTM engines for B2B SaaS and e-commerce brands. I currently lead global digital marketing and demand generation across five international regions, managing a global team and driving over €1.2M in attributed annual pipeline through multi-touch attribution, channel orchestration, and AI-enabled marketing operations. Before that, I helped scale digital growth and operational excellence through roles spanning global digital marketing leadership, COO/Partner responsibilities, and earlier SEO and growth consulting. I’m also a recognized author and speaker—author of six books on marketing and growth—and I’m passionate about turning marketing into a measurable business driver by aligning stakeholders across Sales, RevOps, Finance, and executive leadership.…I’m Gaetano Romeo, a global marketing and demand generation leader with 20+ years of experience building revenue-focused GTM engines for B2B SaaS and e-commerce brands. I currently lead global digital marketing and demand generation across five international regions, managing a global team and driving over €1.2M in attributed annual pipeline through multi-touch attribution, channel orchestration, and AI-enabled marketing operations. Before that, I helped scale digital growth and operational excellence through roles spanning global digital marketing leadership, COO/Partner responsibilities, and earlier SEO and growth consulting. I’m also a recognized author and speaker—author of six books on marketing and growth—and I’m passionate about turning marketing into a measurable business driver by aligning stakeholders across Sales, RevOps, Finance, and executive leadership.

Gaetano Romeo

SEO Expert, Digital Marketer, Growth Marketer, +4

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I’m Gaetano Romeo, a global marketing and demand generation leader with 20+ years of experience building revenue-focused GTM engines for B2B SaaS and e-commerce brands. I currently lead global digital marketing and demand generation across five international regions, managing a global team and driving over €1.2M in attributed annual pipeline through multi-touch attribution, channel orchestration, and AI-enabled marketing operations. Before that, I helped scale digital growth and operational excellence through roles spanning global digital marketing leadership, COO/Partner responsibilities, and earlier SEO and growth consulting. I’m also a recognized author and speaker—author of six books on marketing and growth—and I’m passionate about turning marketing into a measurable business driver by aligning stakeholders across Sales, RevOps, Finance, and executive leadership.…I’m Gaetano Romeo, a global marketing and demand generation leader with 20+ years of experience building revenue-focused GTM engines for B2B SaaS and e-commerce brands. I currently lead global digital marketing and demand generation across five international regions, managing a global team and driving over €1.2M in attributed annual pipeline through multi-touch attribution, channel orchestration, and AI-enabled marketing operations. Before that, I helped scale digital growth and operational excellence through roles spanning global digital marketing leadership, COO/Partner responsibilities, and earlier SEO and growth consulting. I’m also a recognized author and speaker—author of six books on marketing and growth—and I’m passionate about turning marketing into a measurable business driver by aligning stakeholders across Sales, RevOps, Finance, and executive leadership.

Available to hire

I’m Gaetano Romeo, a global marketing and demand generation leader with 20+ years of experience building revenue-focused GTM engines for B2B SaaS and e-commerce brands. I currently lead global digital marketing and demand generation across five international regions, managing a global team and driving over €1.2M in attributed annual pipeline through multi-touch attribution, channel orchestration, and AI-enabled marketing operations.

Before that, I helped scale digital growth and operational excellence through roles spanning global digital marketing leadership, COO/Partner responsibilities, and earlier SEO and growth consulting. I’m also a recognized author and speaker—author of six books on marketing and growth—and I’m passionate about turning marketing into a measurable business driver by aligning stakeholders across Sales, RevOps, Finance, and executive leadership.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Italian

Fluent

English

Advanced

French

Intermediate

German

Intermediate

Work Experience

Founder at Gaetano Romeo Consulting

December 31, 2024 - July 27, 2025

Founded a leading SEO and digital marketing consultancy. Delivered customized SEO and digital growth solutions.

Head of Global Digital Marketing & Demand Generation at EasyVista & OTRS Group

March 1, 2024 - Present

Lead global digital marketing and demand generation strategy across five international regions for EasyVista and, after the EasyVista acquisition of OTRS Group, for OTRS as well. Oversee a global marketing team across organic, paid, email, and ABM, and unify operations into a revenue-focused multi-touch attribution engine. Generate 1.2M+ EUR in attributed annual pipeline across seven European markets. Improve deal velocity (+22%) and forecast accuracy (variance reduced from 18% to 8%) by applying multi-touch attribution across 90+ day B2B sales cycles. Reduce acquisition cost (-35%) while improving pipeline quality via channel mix optimization, and scale marketing operations using AI/automation to increase output and reporting speed without adding headcount.

Head of Global Digital Marketing at EasyVista

March 1, 2024 - Present

Leading global web marketing strategies across USA, France, Italy, Germany, Spain, and Portugal. Managing SEO and SEA initiatives to boost visibility, engagement, and business results. Supervising international marketing teams and digital projects focused on sustainable growth. Tools used include Semrush, Hubspot, Google Ads, Bing Ads, and AdRoll.

Head of Marketing and Growth – Partner at riCompro Srl

February 29, 2024 - July 27, 2025

Developed and executed digital marketing and growth strategies.

Partner & SEO Advisor at Contents.com

February 29, 2024 - July 27, 2025

Led SEO strategies and growth initiatives.

Chief Operating Officer & Partner at Bruce Clay Europe

February 29, 2024 - July 27, 2025

Managed SEO project teams and drove strategic operations.

Chief Operating Officer & Partner at Bruce Clay Europe

March 1, 2023 - February 28, 2024

Partner and COO leading strategy, operations, and overall performance of the company’s SEO and digital marketing division. Managed a multidisciplinary team delivering SEO, content, digital analysis, and project execution for global brands across technology, luxury, automotive, fashion, travel, and e-commerce. Designed multi-market multilingual digital campaigns, aligned to brand identity and local cultural nuance. Provided C-level advisory across SEO, paid media, content marketing, conversion optimization, and digital transformation, and built cross-channel frameworks aligning SEO, paid media, content, and UX.

Brand Ambassador at WhitePress®

February 1, 2023 - Present

Appointed as the first European brand ambassador to support international growth.

SEO & Content Strategist / Brand Ambassador at SEMrush Italy

December 31, 2021 - July 27, 2025

Provided strategic SEO consulting and represented SEMrush at events.

Lecturer in SEO, Growth Hacking, and Brand Positioning at IED - Istituto Europeo di Design

January 1, 2020 - Present

Teaching SEO and Growth Hacking courses in both Italian and English. Responsible for preparing and assessing final exams and assigning academic credits.

Chief Brand Officer at BePrime

May 31, 2018 - July 27, 2025

CEO & Chief Marketing Officer at Digital Laboratory

March 31, 2018 - July 27, 2025

SEO & Content Strategist / Brand Ambassador, Go-To-Market at Semrush Italy

February 1, 2018 - December 31, 2021

Partnered with Semrush as a strategic consultant and Brand Ambassador to expand and strengthen the brand’s authority in Italy. Collaborated with global marketing, product, and content teams to localize go-to-market initiatives, creating SEO and content frameworks that increased awareness, engagement, and lead generation. Represented Semrush at major conferences, hosted webinars, and produced advanced video content for the Italian channels.

Chief Brand Officer & Managing Partner at BePrime (formerly Digital Laboratory)

February 1, 2017 - May 31, 2018

Managing Partner and Chief Brand Officer guiding company growth and overseeing complex client projects across technology, fashion, hospitality, and e-commerce. Led multidisciplinary teams delivering SEO campaigns, growth marketing initiatives, and digital transformation projects; advised C-level stakeholders on digital footprint expansion and ROI. Grew agency revenue to 2M EUR by year-end 2017 following integration into the Gioca SRL group, enabling full-funnel marketing synergies across brands.

Co-Founder at Digital Laboratory (Seo Romeo)

January 1, 2014 - March 31, 2018

Co-founded Seo Romeo, one of Italy’s best-known SEO agencies, delivering professional SEO strategy for national and international clients.

SEO Manager at Pro Web Digital Consulting

January 1, 2013 - March 1, 2014

Owned end-to-end SEO strategy including keyword research, competitor analysis, on-page optimization, technical SEO (Core Web Vitals, sitemaps, crawlability), and link building using SEMrush, Ahrefs, Screaming Frog, Google Search Console, and GA4.

Search Engine Optimization Manager at Pro Web Digital Consulting

January 1, 2013 - February 28, 2014

Owned end-to-end SEO strategy including keyword research, competitor analysis, on-page optimization, technical SEO (Core Web Vitals, sitemaps, crawlability), and link building; used SEMrush, Ahrefs, Screaming Frog, Google Search Console, and GA4.

SEO Consultant at Zalando SE, Groupon, Nestlé Nespresso SA

December 31, 2012 - July 27, 2025

SEO Consultant at Groupon

March 1, 2011 - March 31, 2012

Provided technical and strategic SEO support to enhance organic search performance and digital visibility.

SEO Consultant at Zalando SE

March 1, 2011 - July 31, 2012

Collaborated on strategic SEO initiatives across multiple European markets.

SEO Consultant at Groupon, Berlin, Germany

March 1, 2011 - March 31, 2012

Provided technical and strategic SEO support to enhance organic search performance and digital visibility.

SEO Consultant at Zalando SE, Berlin, Germany