Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Gabrielle Souza. I’m a Creative Social Media Manager and Content Creator with 7+ years of experience in fashion and retail. I specialize in content strategy, brand growth, and driving traffic through targeted campaigns, with a strong focus on visual storytelling, audience targeting, and analytics to optimize performance. I love building cohesive brand narratives across Instagram, TikTok, and Facebook, collaborating with teams to launch trend-driven campaigns, grow communities, and deliver engaging visuals—from product photography to short-form video. My work blends creative storytelling with data-driven optimization to elevate brands in fast-paced fashion contexts.…Hi, I’m Gabrielle Souza. I’m a Creative Social Media Manager and Content Creator with 7+ years of experience in fashion and retail. I specialize in content strategy, brand growth, and driving traffic through targeted campaigns, with a strong focus on visual storytelling, audience targeting, and analytics to optimize performance. I love building cohesive brand narratives across Instagram, TikTok, and Facebook, collaborating with teams to launch trend-driven campaigns, grow communities, and deliver engaging visuals—from product photography to short-form video. My work blends creative storytelling with data-driven optimization to elevate brands in fast-paced fashion contexts.

Gabrielle Souza

Social Media Manager, Content Creator, Photographer, +4





Hi, I’m Gabrielle Souza. I’m a Creative Social Media Manager and Content Creator with 7+ years of experience in fashion and retail. I specialize in content strategy, brand growth, and driving traffic through targeted campaigns, with a strong focus on visual storytelling, audience targeting, and analytics to optimize performance. I love building cohesive brand narratives across Instagram, TikTok, and Facebook, collaborating with teams to launch trend-driven campaigns, grow communities, and deliver engaging visuals—from product photography to short-form video. My work blends creative storytelling with data-driven optimization to elevate brands in fast-paced fashion contexts.…Hi, I’m Gabrielle Souza. I’m a Creative Social Media Manager and Content Creator with 7+ years of experience in fashion and retail. I specialize in content strategy, brand growth, and driving traffic through targeted campaigns, with a strong focus on visual storytelling, audience targeting, and analytics to optimize performance. I love building cohesive brand narratives across Instagram, TikTok, and Facebook, collaborating with teams to launch trend-driven campaigns, grow communities, and deliver engaging visuals—from product photography to short-form video. My work blends creative storytelling with data-driven optimization to elevate brands in fast-paced fashion contexts.

Available to hire

Hi, I’m Gabrielle Souza. I’m a Creative Social Media Manager and Content Creator with 7+ years of experience in fashion and retail. I specialize in content strategy, brand growth, and driving traffic through targeted campaigns, with a strong focus on visual storytelling, audience targeting, and analytics to optimize performance.

I love building cohesive brand narratives across Instagram, TikTok, and Facebook, collaborating with teams to launch trend-driven campaigns, grow communities, and deliver engaging visuals—from product photography to short-form video. My work blends creative storytelling with data-driven optimization to elevate brands in fast-paced fashion contexts.

Skills

Photo

Copywriting

Promo Video

Experience Level

Photo

Expert

Copywriting

Expert

Promo Video

Expert

Language

English

Advanced

Work Experience

Social Media Manager & Content Creator at Jewelry Brand

January 1, 2020 - January 1, 2024

Planned and executed a full social media strategy to increase brand awareness and engagement. Created all visual content, including product photography, lifestyle shoots, and short-form videos. Developed trend-based content (Reels & TikTok) to attract new followers and boost reach. Managed posting calendar, captions, and audience interaction. Analyzed performance metrics to optimize content and improve results.

Social Media Manager at Duah – Fashion Brand

January 1, 2019 - January 1, 2023

Managed Instagram and digital presence for a beachwear fashion brand. Created content aligned with seasonal campaigns and brand identity. Increased engagement through consistent posting and trend-based strategies. Collaborated on marketing campaigns to promote new collections.

Photographer & Content Creator at Freelance Business

January 1, 2012 - January 1, 2023

Produced fashion campaigns, product photography, and marketing visuals. Worked with brands to create content focused on conversion and engagement. Handled full content production: planning, shooting, editing, and publishing. Specialized in aesthetic visuals tailored for social media platforms.

Sales Associate at Kit and Ace – Canada

January 1, 2025 - Present

Delivered excellent customer service in a fashion retail environment. Assisted customers with styling and product selection. Gained insight into in-store customer behaviour and preferences.

Social Media Manager & Content Creator at Ssol - Jewelry Brand

January 1, 2020 - December 31, 2024

Planned and executed a full social media strategy to increase brand awareness and engagement; created all visual content including product photography, lifestyle shoots, and short-form videos; developed trend-based content (Reels & TikTok) to attract new followers and boost reach; managed posting calendar, captions, and audience interaction; analyzed performance metrics to optimize content and improve results.