Creative Director and Brand Design Leader with 20+ years of experience driving creative direction, brand strategy, art direction and communication design across APAC, Greater China and international markets. Brings a strong cross-sector portfolio spanning corporate communications, ESG and investor reporting, property, hospitality, luxury retail, consumer electronics, packaging, environmental design and digital brand experiences. Proven ability to lead commercially impactful creative work, including SGD 1M+ annual stakeholder communications portfolios, HKD 500M+ property, hospitality and retail marketing initiatives, and APAC new business pitches in won or retained project value. Skilled in visual identity systems, editorial design, packaging systems, data visualisation, retail activation, wayfinding, brand governance, creative partner management and production quality control. Known for transforming complex business, ESG, product and customer-experience narratives into premium, high-performing brand experiences that strengthen market positioning and commercial launch readiness.…

G. Tsui

Creative Director and Brand Design Leader with 20+ years of experience driving creative direction, brand strategy, art direction and communication design across APAC, Greater China and international markets. Brings a strong cross-sector portfolio spanning corporate communications, ESG and investor reporting, property, hospitality, luxury retail, consumer electronics, packaging, environmental design and digital brand experiences. Proven ability to lead commercially impactful creative work, including SGD 1M+ annual stakeholder communications portfolios, HKD 500M+ property, hospitality and retail marketing initiatives, and APAC new business pitches in won or retained project value. Skilled in visual identity systems, editorial design, packaging systems, data visualisation, retail activation, wayfinding, brand governance, creative partner management and production quality control. Known for transforming complex business, ESG, product and customer-experience narratives into premium, high-performing brand experiences that strengthen market positioning and commercial launch readiness.…

Available to hire

Creative Director and Brand Design Leader with 20+ years of experience driving creative direction, brand strategy, art direction and communication design across APAC, Greater China and international markets. Brings a strong cross-sector portfolio spanning corporate communications, ESG and investor reporting, property, hospitality, luxury retail, consumer electronics, packaging, environmental design and digital brand experiences. Proven ability to lead commercially impactful creative work, including SGD 1M+ annual stakeholder communications portfolios, HKD 500M+ property, hospitality and retail marketing initiatives, and APAC new business pitches in won or retained project value. Skilled in visual identity systems, editorial design, packaging systems, data visualisation, retail activation, wayfinding, brand governance, creative partner management and production quality control. Known for transforming complex business, ESG, product and customer-experience narratives into premium, high-performing brand experiences that strengthen market positioning and commercial launch readiness.

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Skills

Experience Level

Language

English
Fluent
Chinese
Intermediate

Work Experience

CREATIVE DIRECTOR, APAC at BLACK SUN GLOBAL, SINGAPORE
March 1, 2022 - August 27, 2025
SENIOR MANAGER, BRAND & DESIGN at SINO GROUP, HONG KONG
January 1, 2021 - August 31, 2026
Property developer with businesses across residential, hospitality, retail, and management • Creative lead for Fullerton Hotel Hong Kong branded outlets • Art direct and manage creative partners for brand, design and marketing materials • Collaborate with and manage internal and external stakeholders
CREATIVE OPERATIONS DIRECTOR at EIGHT PARTNERSHIP, HONG KONG
April 1, 2020 - July 31, 2020
Branding agency servicing corporate, property and hospitality clients globally • Manage creative workflow, resourcing, project timelines and design quality • Manage, inspire, motivate and nurture creative team • Support Executive Creative Director on creative and art direction • Lead creative member of senior management team
SENIOR ART DIRECTOR, COMMUNICATION DESIGN at GIBSON INNOVATIONS (FORMERLY PHILIPS DESIGN), HONG KONG
May 1, 2013 - July 31, 2018
Global consumer electronics brand focused on audio and smart home devices • Creative lead for Onkyo, Philips Fidelio and Philips brands • Creative and art direction for product packaging and marketing communication • Lead workshops with cross-discipline teams on packaging and activation concepts • Develop communication platforms for a global market in-line with Philips brand • Adapt marketing and packaging concepts to regional markets • Research and analysis on consumer markets, product and design trends • Manage internal and external stakeholders
DESIGN DIRECTOR at MARC & CHANTAL DESIGN, HONG KONG
May 1, 2005 - December 31, 2012
Branding agency servicing property, hospitality, luxury, retail, and corporate clients • Design lead for branding and environmental projects in hospitality, property, corporate and retail sectors • Research, positioning, strategy, and creative development • Manage and art direct creative partners SELECT CLIENT LIST : Business of Design Week, China Mobile, Hong Kong Jockey Club, Hong Kong Government, HongKong Land, Kowloon Development Company, Lane Crawford, Mandarin Oriental, Pedder Group, Shanghai Tang, Swire Properties, Swire Hotels, Wheelock Properties

Education

Bachelor of Fine Arts at Parsons School of Design, New School University
September 1, 2017 - May 10, 2000
Mini MBA in Brand Management at Mini MBA CPD Accredited online course by Mark Ritson
September 14, 2020 - December 18, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Real Estate & Construction, Travel & Hospitality, Computers & Electronics, Financial Services, Healthcare

Skills

Experience Level