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Art Director with 20 years of leadership across CPG, media, and tourism. Partnered directly with senior management, major publishers, and executive clients to set visual standards, lead creative teams, and deliver campaigns across print, digital, and live events. Known for combining original art, photography, and information design to create distinct, award-winning properties that drive audience and sales, with experience spanning identity, long-form content, packaging, and advertising.…Art Director with 20 years of leadership across CPG, media, and tourism. Partnered directly with senior management, major publishers, and executive clients to set visual standards, lead creative teams, and deliver campaigns across print, digital, and live events. Known for combining original art, photography, and information design to create distinct, award-winning properties that drive audience and sales, with experience spanning identity, long-form content, packaging, and advertising.

Gordon Alexander

Art Director, Graphic Designer, Creative Director, +2

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Art Director with 20 years of leadership across CPG, media, and tourism. Partnered directly with senior management, major publishers, and executive clients to set visual standards, lead creative teams, and deliver campaigns across print, digital, and live events. Known for combining original art, photography, and information design to create distinct, award-winning properties that drive audience and sales, with experience spanning identity, long-form content, packaging, and advertising.…Art Director with 20 years of leadership across CPG, media, and tourism. Partnered directly with senior management, major publishers, and executive clients to set visual standards, lead creative teams, and deliver campaigns across print, digital, and live events. Known for combining original art, photography, and information design to create distinct, award-winning properties that drive audience and sales, with experience spanning identity, long-form content, packaging, and advertising.

Available to hire

Art Director with 20 years of leadership across CPG, media, and tourism. Partnered directly with senior management, major publishers, and executive clients to set visual standards, lead creative teams, and deliver campaigns across print, digital, and live events.
Known for combining original art, photography, and information design to create distinct, award-winning properties that drive audience and sales, with experience spanning identity, long-form content, packaging, and advertising.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Senior Art Director (Art Direction for B2B properties) at Site Media

January 1, 2022 - Present

Art direction for B2B properties including Environment Journal, Water Canada, and ReNew Canada. Provides design support for special editions, industry events, and online reports. Initiated launches of new ventures and special editions while helping establish and maintain visual standards.

Lead Creative at Tru Earth / My Passion Media

January 1, 2016 - January 1, 2022

Provided lead creative direction for Tru Earth laundry detergent, creating original branding and packaging across business lines. Led design for e-commerce, social media, and fundraising initiatives. Creative lead for travel guides including Canadian Traveller and Bon Vivant, plus special-edition series such as Canadian’s Guide to Florida and America - Yours to Discover.

Art Director (Guide Redesign) at Tourism Toronto

January 1, 2012 - January 1, 2016

Redesigned the award-winning TORONTO city guide, including extended GTA editions. Worked closely with senior management across planning and execution. The redesign elevated the guide’s market position as Toronto’s definitive visitor resource.

Art Director (Identity Graphics / Producer Pitch Support) at 9 Story Media Group

January 1, 2012 - January 1, 2018

Developed identity graphics for a producer of award-winning children’s TV series. Produced pitch documents introducing potential series to broadcasters, supporting brand presentation and visual positioning for new programming opportunities.

Graphic Standards / Editorial Templates Contributor at Transcontinental Media

January 1, 2011 - January 1, 2013

Commissioned to establish graphic standards and editorial templates for Fresh Juice, a lifestyle guide for Loblaws. Contributed art direction, video, illustration, and information-graphic design.