I am a Content Strategist and Social Media Manager with 4+ years of experience building engaged online communities, producing multi-format content, and guiding data-driven social strategies for fast-moving digital brands. I translate complex product concepts into clear, audience-friendly content across blogs, social channels, and community forums, collaborating with design and video teams to turn insights into compelling visuals and campaigns. I’ve led multi-channel campaigns, built onboarding flows, and grown communities from scratch, always focusing on transparency, measurable outcomes, and long-term ecosystem credibility.

Michael Emezinem

I am a Content Strategist and Social Media Manager with 4+ years of experience building engaged online communities, producing multi-format content, and guiding data-driven social strategies for fast-moving digital brands. I translate complex product concepts into clear, audience-friendly content across blogs, social channels, and community forums, collaborating with design and video teams to turn insights into compelling visuals and campaigns. I’ve led multi-channel campaigns, built onboarding flows, and grown communities from scratch, always focusing on transparency, measurable outcomes, and long-term ecosystem credibility.

Available to hire

I am a Content Strategist and Social Media Manager with 4+ years of experience building engaged online communities, producing multi-format content, and guiding data-driven social strategies for fast-moving digital brands. I translate complex product concepts into clear, audience-friendly content across blogs, social channels, and community forums, collaborating with design and video teams to turn insights into compelling visuals and campaigns.

I’ve led multi-channel campaigns, built onboarding flows, and grown communities from scratch, always focusing on transparency, measurable outcomes, and long-term ecosystem credibility.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Dutch
Beginner
French
Beginner

Work Experience

Content & Analytics Lead at WINR Protocol
March 1, 2024 - Present
Led the content calendar across multiple product lines, producing long-form blogs and short-form updates to position the brand as a transparent, long-term ecosystem builder. Created actionable reports combining social metrics with platform KPIs to inform content and growth strategy. Organized a high-visibility AMA to strengthen ecosystem credibility and drive engagement. Coordinated a KOL campaign onboarding 150+ creator partners. Collaborated with designers to translate analytics insights into visuals that informed target audiences.
Social Media Manager at JustBet
November 1, 2024 - Present
Developed and executed a platform-wide social media strategy aligned with product launches and creator-facing brand identity. Maintained a structured content calendar leveraging seasonal moments, trends, and milestones. Conducted competitor monitoring and social listening to refine content relevance and performance. Managed short-form video production and distribution across multiple channels.
Community Manager & Growth Strategist at Analog Protocol
May 1, 2022 - August 1, 2023
Grew a Discord community from 200 to 25,000 members, built onboarding flows and moderation systems, and established community culture from scratch. Expanded a X (Twitter) account to 20,000 followers through narrative-driven content and cross-ecosystem engagement. Executed multi-channel campaigns and coordinated influencer partnerships to amplify reach and credibility.
Community Advocate & Governance Contributor at Stafi Protocol
January 1, 2023 - December 31, 2024
Contributed to community growth, governance participation, and protocol awareness initiatives. Authored a formal governance proposal that was approved and shipped as a live product integration, demonstrating the ability to influence product direction through community-facing work. Engaged the broader community and core team to build consensus and drive the proposal to approval.
Co-Founder & Growth Strategist at noFluff Labs
January 1, 2024 - Present
Co-founded a lean marketing agency delivering results-driven content strategy and growth campaigns for tech and cleantech clients. Developed a three-tier client targeting framework to position the agency competitively. Led new business development, client pitches, and proposals across renewable energy, fintech, and digital verticals. Drove agency brand presence on LinkedIn and X with a transparent, outcomes-focused voice.
Social Media Manager & Content Strategist at FluxOnchain
August 1, 2025 - December 1, 2025
Managed X content strategy with threads, narrative posts, and product updates to drive daily engagement. Aligned content with brand voice and industry trends to maximize organic reach and audience retention.
Video Editor (Contract) at Liberty Bell Broadcast
May 1, 2024 - August 1, 2025
Edited long-form and short-form video content to improve visual flow, audio quality, and storytelling clarity. Designed click-optimised thumbnails and applied color grading, audio mixing, and keyframe animation. Managed full project lifecycle from script review to final export across multiple formats.

Education

Professional Certification at ALX
August 1, 2024 - December 8, 2025
Certificate in Content Marketing at Udemy (Online Courses)
April 1, 2024 - December 8, 2025

Qualifications

Professional Certification
August 1, 2024 - December 8, 2025
Certificate in Product Marketing
April 1, 2024 - October 1, 2025
Content Marketing Certification
February 6, 2024 - August 7, 2024

Industry Experience

Media & Entertainment, Gaming, Software & Internet, Financial Services, Professional Services, Education