Available to hire
I’m a dynamic and commercially driven digital leader with 15+ years’ experience scaling social, influencer and digital media operations for global agencies and household brands. I excel at building multi-disciplinary teams, developing proprietary frameworks, and delivering award-winning campaigns that drive measurable business growth across B2C, B2B, corporate, healthcare, technology and consumer sectors.
I blend creative storytelling with performance-led digital strategy to unlock new revenue, engagement and brand impact. I’ve led cross-market teams of 10+ across UK/EMEA and managed client portfolios exceeding £3m+ annual revenue, partnering closely with in-house brand and media teams to align influencer, paid and content strategies across European markets.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Work Experience
Founder/Growth Strategist at BVRHSN COMMUNICATIONS
May 1, 2025 - PresentFounder and Growth Strategist tasked with helping Mars Snacking’s global brands improve cultural presence across UK, France, and Germany. Designed in-market audience engagement strategies for key brands like M&Ms, Skittles, Snickers, and Extra. Delivered new workflows, processes, and governance as part of a function centralization. Supported clients including HigherIn by building in-house social media functions and delivered paid media recruitment campaigns for Park West Galleries across UK, South Africa, and Ireland.
Head of Integrated Media at GOLIN LONDON
May 1, 2025 - August 29, 2025Managed a multi-service team including Content, Influencer, Social Media, and Paid specialists. Designed social-first engagement strategies for clients such as Unilever, Ferrero Chocolates, Magnum Ice Cream, and De’Longhi. Managed social media budgets of around £3 million annually. Developed and sold the CORE IMPACT framework to brands like The Lego Group and Premier Inn. Delivered high-impact campaigns generating significant engagement and ad views across multiple social platforms.
Growth Strategist at BVRHSN COMMUNICATIONS
July 1, 2023 - August 29, 2025Supported brands, organizations, and agencies to be more effective in digital and social media channels. Led community building and influencer marketing campaigns for HelloSelf and managed social media and database marketing for Transparency in Supply Chains (TSC.org).
UK Digital and Social Media Lead at MIKEWORLDWIDE LONDON
April 1, 2023 - August 29, 2025Provided strategic digital and social media consultancy to senior client leads and C-suite executives. Managed client, digital, social, and influencer teams based in London, New York, and Los Angeles. Built and grew creator-focused communities for Shutterstock, Patreon, and The Fifth. Launched premium spirits range for Stoli Group in the UK. Developed the Social CEO framework, managing influencer programs for clients including Deloitte and Wahl. Delivered exec social media programs for leading CEOs and board executives.
EMEA Head of Social, Digital, Content and Insight at WE COMMUNICATIONS
February 28, 2018 - August 29, 2025Developed go-to-market social media strategies for clients such as FSC, iRobot, PageGroup, and Kaspersky. Expanded the iRobot social community from 3 to 15 markets, achieving over 1 million followers. Created the Brand Agility Index methodology and launched paid media services managing over $1 million spend. Led influencer-led campaign ‘Making Twitter Cough’ achieving multiple award shortlists and successfully engaged key patient and political audiences.
Head of Digital/Executive Board Member at MSL UK (Part of the Publicis Group)
June 30, 2013 - August 29, 2025Developed MSL’s global digital capabilities across EMEA, North America, and APAC. Worked directly with social media platform owners for key global clients. Developed the Social Engagement Blueprint (SEB) framework and designed global social media strategies for P&G’s billion-dollar brands. Built communities and influencer programs for major clients including Nestle, Danone, Coca-Cola, and Gucci Fragrances. Established rapid response creator networks to trend social content.
Co-Founder/Director/Head of New Business at CUSTARD PR (now part of Speed Communications)
August 31, 2008 - August 29, 2025Launched Custard PR as the consumer offer for Rainier PR with direct responsibility for agency P&L. Secured key clients including Disney Interactive and AMD. Grew the agency from zero revenue to exceeding £1.5 million.
Director at RAINIER PR (now part of Speed Communications)
September 1, 2005 - August 29, 2025Held director-level responsibilities within Rainier PR.
Senior Consultant at RAINIER PR (now part of Speed Communications)
November 1, 2004 - August 29, 2025Functioned as Senior Consultant supporting PR functions.
Account Manager at CATALYSIS COMMUNICATIONS
January 31, 2004 - August 29, 2025Managed accounts during tenure at Catalysis Communications.
Account Executive at CATALYSIS COMMUNICATIONS
November 1, 2002 - August 29, 2025Served as Account Executive supporting client communications.
Account Executive at AXICOM UK
August 31, 2001 - August 29, 2025Account Executive position involving account support and communications.
Co-Founder / Director / Head of New Business at Custard PR (now part of Speed Communications)
August 31, 2008 - August 31, 2008Founded and scaled Custard PR as the consumer and social media PR arm of Rainier PR, growing revenue to £1.5M+. Led the £1M+ AMD retainer across five markets (UK, FR, DE, IT, ES) with HP, Dell, Asus, Acer and Toshiba. Built and mentored a team of six consultants, fostering an entrepreneurial culture prioritising creativity and accountability.
Head of Digital / Executive Board Member at MSL UK (Publicis Groupe)
June 30, 2013 - June 30, 2013Built MSL’s EMEA digital capability and global frameworks; commercialised the Social Engagement Blueprint adopted by P&G and Nestlé brands including Febreze, Tampax, and Oral-B. Drove digital practice growth from £0 to $1.5M+ and led influencer and content programmes for Deloitte, Gucci Fragrances, Coca‑Cola and other clients. Represented MSL at Publicis Groupe’s EMEA Digital Council.
EMEA Head of Social, Digital, Content & Insight at WE Communications
February 28, 2018 - February 28, 2018Led a 10-person team overseeing social, paid and content across 15+ markets for iRobot, Kaspersky, FSC, Avanade and Eli Lilly. Developed the Brand Agility Index for global client engagement. Introduced paid media services driving over $1M in ad spend in year one. Campaign highlights included 25M MQLs for Avanade and a 3x conversion uplift for iRobot via programmatic optimisation.
UK Digital & Social Media Lead at MIKEWORLDWIDE LONDON (MWW)
April 30, 2023 - April 30, 2023Scaled UK digital revenue from zero to £1M+ in three years; expanded Shutterstock’s global retainer by £300K and secured new retainers including Wahl UK, The Fifth and Tidal UK. Helped transform the agency from earned-only to fully integrated communications (social, influencer, content marketing, and performance media). Created the Social CEO Framework, delivering £250K+ new revenue and adopted across three global client portfolios. Managed global influencer and content programmes for Deloitte, Wahl, MyWhoosh, Moonhub, Elara. Mentored a cross-agency team of 15, improving retention and capability.
Head of Integrated Media at GOLIN LONDON
May 31, 2025 - May 31, 2025Led a multi-disciplinary team across Content, Influencer, Social Media and Paid Media. Transformed siloed social and influencer teams into an integrated unit delivering full-scale campaigns. Managed client portfolio over £3M annual revenue with campaigns for Unilever, Ferrero, Adobe, De’Longhi, Novo Nordisk and others; combined annual budgets circa £2M. Doubled annual revenue for Ferrero UK and Texas Instruments to £400K+ each. Reduced overservice levels by streamlining client resourcing and processes, increasing profitability by 12%. Co-developed CORE IMPACT, a data-led social strategy framework adopted by six global clients; Senior social strategy lead for Ferrero, TI, Novo Nordisk, Dirt Is Good, Magnum, Kinder Chocolate.
Senior Social Media / Marketing Strategist at BVRHSN COMMUNICATIONS
June 1, 2025 - October 29, 2025Lead a cross-market team of 4 community managers and content creators across UK, DE, FR and NL for Mars Snacking brands. Designed an off-feed comment strategy increasing engagement by 540% and monthly likes by 64%. Built an operational framework improving content output by 54% and enhanced influencer collaboration. Partnered with in-house brand and media teams to align influencer, paid and content strategies across European markets.
Digital Media Strategist at BVRHSN COMMUNICATIONS
July 1, 2023 - July 1, 2023Supported brands and agencies to enhance digital effectiveness and influencer ROI; delivered growth marketing and lead-generation campaigns for HelloSelf and TSC.org.
Education
BA (Hons) Combined Studies – Specialising in Marketing & English Studies at Sheffield Hallam University
January 11, 2030 - August 29, 2025BA (Hons) Combined Studies (2:1) at Sheffield Hallam University
January 11, 2030 - October 29, 2025Qualifications
Industry Experience
Computers & Electronics, Consumer Goods, Healthcare, Telecommunications, Software & Internet, Professional Services, Retail, Media & Entertainment, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Hire a Social Media Freelancer
We have the best social media freelancer experts on Twine. Hire a social media freelancer in London today.