Available to hire
I have led combined discipline multi-level marketing teams and achieved outstanding results by leveraging an unparalleled level of understanding of all facets of the digital sales funnel. I have honed my skills from the ground up via a combination of achieving industry recognised qualifications and an innate drive to self-educate and push boundaries of accepted practices and principles.
I am tenacious and highly motivated, whilst remaining empathetic and open to latest ideas and working cultures.
Experience Level
Language
English
Fluent
Work Experience
Head of Paid Marketing at Top Villas
June 1, 2022 - PresentDevelop and execute comprehensive PPC strategies that align with the business and conversion goals and drive optimal results. Conduct thorough keyword research, audience targeting, and competitor analysis to identify opportunities for campaign improvement. Efficiently manage advertising budgets across multiple campaigns and platforms. Monitor spending, adjust budgets as needed, and ensure optimal resource allocation. Regularly analyse campaign performance metrics. Stay up to date with the latest developments in the digital advertising landscape.
Head Of Paid Marketing at Digital Maze
January 1, 2022 - June 1, 2022Running a dedicated team of PPC specialists across a portfolio of 40 clients. Liaising directly with clients to ensure we offer the most up to date technologies from Google, Microsoft and major tech partners. Compiling high level reports and campaign strategies. Providing and advising on social media marketing strategies across the main platforms. Creating and presenting high level pitches to potential clients and partners.
Head of Marketing & Digital Sales at Wood Finishes Direct
August 1, 2013 - January 1, 2022Growing a £500,000 turnover business to in excess of £21 million. Responsible for all aspects of the online performance and growth of a portfolio of retail websites. Leading a team of digital specialists to ensure consistency and quality of brand positioning. Compiling high level reports and campaign strategies. Championing the constant improvement of social media voice and reach. Interrogating and deciphering all relevant metrics using Google and Microsoft Analytics and internal data. Incepting, growing and evolving sales via Amazon, eBay and affiliate networks.
Senior Online Optimiser at Holiday Extras
October 1, 2007 - August 1, 2013Responsible for the digital marketing of the UK's largest airport parking and hotel stay business, across 6 websites. Creating, optimising and testing online campaigns with an annual £5 million budget. Reporting success metrics via Google and Bing advertising on all major campaigns across the numerous sites.
Education
Professional Diploma in Digital Marketing at Institute of Direct Marketing, Teddington
July 1, 2011 - July 1, 2011Professional Diploma in Data Strategy at Institute of Direct Marketing, Teddington
July 1, 2013 - July 1, 2013HND in Business Marketing at South Kent College, Folkestone
January 1, 1993 - January 1, 1993Diploma in Marketing and Statistical Analysis at South Kent College, Folkestone
January 1, 1991 - January 1, 1991GCSEs at Harvey Grammar School, Folkestone
July 1, 1989 - July 1, 1989Qualifications
IDM Certified
January 11, 2030 - June 2, 2026Google Certified
January 11, 2030 - June 2, 2026Microsoft Certified
January 11, 2030 - June 2, 2026Amazon Certified
January 11, 2030 - June 2, 2026Industry Experience
Travel & Hospitality, Retail, Professional Services, Media & Entertainment
Experience Level
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