Available to hire
Hi, I’m a multidisciplinary creative with 18 years of experience in branding and graphic design. I love leading rebrands, crafting compelling campaigns, and delivering design systems that boost engagement across both print and digital platforms. My work spans various industries including retail, lifestyle, and wellness.
I enjoy collaborating across teams and have been recognized for my creative leadership and dedication. Outside of client work, I contribute to wellness and nutrition projects, host design workshops, and volunteer in video editing and coding tutoring.
Skills
Experience Level
Expert
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Intermediate
Language
English
Fluent
Work Experience
Founder & Senior Designer at Garnett Creative
June 1, 2018 - PresentLeads brand strategy and visual identity projects from research and workshops to identity creation, guidelines and full rollout. Designs greeting cards and commercial giftware ranges for major consumer brands; has delivered multiple top-selling seasonal collections. Led end-to-end product design for Rewrite Lifestyle (iOS/Android app), including UX, wireframes, UI, brand identity and App Store assets, working closely with a large development team through concept to launch. Produces multi-channel marketing collateral across print and digital and manages CRM/marketing automation workflows (HubSpot, Mailchimp, Go High Level). Manages client relationships, briefing, external suppliers and quality across deliverables.
Senior Visual Designer at The Eventa Group (The Stag Company, Hen Party Deals & BookaParty.com)
April 1, 2015 - May 1, 2025Led rebrands for The Stag Company and Hen Party Deals, improving engagement by 69% and strengthening brand consistency across platforms. Created the Fizzbox brand (now BookaParty.com) from scratch—covering strategy, identity and full rollout across digital and print. Delivered UX improvements across three websites, contributing to lead conversion increases of 33%, 45% and 66%. Owned creative direction for marketing collateral, digital assets, packaging, social media and email templates; supported internal communications and supplier briefing. Ran brand workshops and internal training, mentored students and created editable template libraries and guidelines enabling non-designers to produce on-brand work. Recognised with awards including “Employee of the Year” and “Going the Extra Mile”.
Graphic Designer at Samson Web Design
October 1, 2011 - April 1, 2015Designed ecommerce websites and branding materials for a range of business clients, producing logos, digital graphics and marketing assets.
Web Designer at Switchplane
June 1, 2008 - October 1, 2011Designed websites, brand assets and digital content in a fast-paced agency environment, collaborating closely with developers and clients to deliver web and marketing deliverables.
Education
BA (Hons) Interactive Media Production at Bournemouth University
January 1, 2005 - December 31, 2008A-levels in Fine Art, Media Studies, Travel & Tourism, Critical Thinking & Psychology at BHASVIC College
January 1, 2003 - December 31, 2005BA (Hons) Interactive Media Production at Bournemouth University
January 1, 2005 - December 31, 2008A-levels at BHASVIC College
January 1, 2003 - December 31, 2005BA (Hons) Interactive Media Production (2.1) at Bournemouth University
January 1, 2005 - January 1, 2008Qualifications
Brand Management Short Course for Professionals
January 1, 2023 - December 31, 2023Mental Health First Aid
January 1, 2025 - December 31, 2025Brand Management Short Course for Professionals
January 1, 2023 - December 31, 2023Mental Health First Aid
January 1, 2025 - December 31, 2025Brand Management for Professionals
January 1, 2023 - August 1, 2026Mental Health First Aid
January 1, 2025 - August 1, 2026Industry Experience
Retail, Consumer Goods, Professional Services, Media & Entertainment, Non-Profit Organization, Healthcare, Financial Services, Education, Software & Internet
Skills
Experience Level
Expert
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Intermediate
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