Creative growth strategist & storyteller blending concept, design, and performance marketing to drive results. I turn ideas into high-impact campaigns that connect with audiences and deliver measurable growth. Multiskilled in creative direction, campaign strategy, copywriting, design, and video production with a growing toolkit of AI and automation tools to produce, scale, and streamline marketing without losing the human touch. Passionate about entrepreneurship, AI, vibe marketing, branding, and storytelling. Fully remote, happy to connect in person when it sparks collaboration.

Gary Gerardy

Creative growth strategist & storyteller blending concept, design, and performance marketing to drive results. I turn ideas into high-impact campaigns that connect with audiences and deliver measurable growth. Multiskilled in creative direction, campaign strategy, copywriting, design, and video production with a growing toolkit of AI and automation tools to produce, scale, and streamline marketing without losing the human touch. Passionate about entrepreneurship, AI, vibe marketing, branding, and storytelling. Fully remote, happy to connect in person when it sparks collaboration.

Available to hire

Creative growth strategist & storyteller blending concept, design, and performance marketing to drive results. I turn ideas into high-impact campaigns that connect with audiences and deliver measurable growth.

Multiskilled in creative direction, campaign strategy, copywriting, design, and video production with a growing toolkit of AI and automation tools to produce, scale, and streamline marketing without losing the human touch. Passionate about entrepreneurship, AI, vibe marketing, branding, and storytelling. Fully remote, happy to connect in person when it sparks collaboration.

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Language

French
Fluent
English
Fluent
Italian
Advanced
Dutch
Intermediate

Work Experience

Creative Strategist at Minea
September 1, 2024 - Present
Driving user acquisition and brand growth for Minea, an e-commerce SaaS, through creative concepts, storytelling, and high-impact campaigns. Leading a multidisciplinary creative team (designers, editors, and freelance creatives) and leveraging AI to automate, scale, and measure marketing results. Skilled in creative direction, campaign strategy, and content production with hands-on copywriting, design, and video production.
Creative Copywriter at European Parliament
October 1, 2022 - June 1, 2024
Developed creative communication concepts for briefs; concept and production planning of a short film on democracy (copywriting & moodboard); wrote copy for various communication materials.
Creative Manager at Bambaw
October 1, 2020 - October 1, 2022
Branding; Brand content (marketing collaterals); Brand voice across all channels (B2B+B2C); managed a team of content creators.
Freelance Creative at Freelance
September 1, 2019 - October 1, 2020
Creative concept provider and Art Director / Content creator for clients including Chez Mauricette, SubLab, Un Monde Meilleur, and Horizon.
Creative at Wavemaker
February 1, 2019 - September 1, 2019
Junior Creative Placement, assistant to the ECD; contributed ideas across stages of the creative process, created video for pitches and mockups. Notable clients: Public Health England, Vodafone, Netflix, Compare the Market, William Hill, Hyundai, Huawei.
Creative at AKQA
September 1, 2018 - February 1, 2019
Creative intern, assistant to the creative team of CDs Matt Bennett and Will Battersby. Working on 360° campaigns, creating services, PR stunts and social; building ideas, social media video editing, creating ideas, building on ideas; notable clients Ford, Virgin Airline, Rolls Royce, Beats, Nike.
Creative Intern at AKQA
September 1, 2018 - February 1, 2019
Creative intern; assisted the creative team of CDs Matt Bennett and Will Battersby; worked on 360° campaigns, services, PR stunts and social; built ideas and edited social video.
Creative at Isobar
February 1, 2017 - August 1, 2017
Project Manager Placement, assistant to Jehtro Calomme; participating in brainstorms and all stages of the creative process, creating video for pitches, video/image mockups, slides for clients; notable clients AB Inbev, Pernod Ricard, Mondelez, ING.
Project Manager (Creative) at Isobar Creative
February 1, 2017 - August 1, 2017
Participated in brainstorms and all stages of the creative process, created video for pitches, video/image mockups, slides for clients. Notable clients: AB Inbev, Pernod Ricard, Mondelez, ING.
Nightclub Photographer at Self-employed
January 1, 2014 - January 1, 2017
Nightclub photographer capturing nightlife and events.

Education

School of Communication Arts 2.0 Creative at School of Communication Arts 2.0
January 1, 2017 - January 1, 2018
Master's degree, Digital advertising & webvertising at IHECS Academy
January 1, 2015 - January 1, 2017
Bachelor's degree, Public Relations, Advertising, and Applied Communication at Università degli Studi di Perugia
January 1, 2012 - January 1, 2015
Bachelor's degree, Commercial and Advertising Art at Lycée Maria Assumpta
January 1, 2014 - January 1, 2014
Applied Sciences and Mathematics at Lycée Maria Assumpta
January 1, 2005 - January 1, 2011
Master's degree at IHECS Academy
January 1, 2015 - January 1, 2017
Bachelor's degree, Public Relations, Advertising, and Applied Communication at Università degli Studi di Perugia
January 1, 2012 - January 1, 2015
Bachelor's degree, Commercial and Advertising Art at Lycée Maria Assumpta
January 1, 2014 - January 1, 2014
Applied Sciences and Mathematics at Lycée Maria Assumpta
January 1, 2005 - January 1, 2011

Qualifications

Adwords JEP certified
January 11, 2030 - January 7, 2026
Inbound Certified
January 11, 2030 - January 7, 2026
Adwords
January 11, 2030 - February 2, 2026
Inbound Certified
January 11, 2030 - February 2, 2026

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services, Consumer Goods, Education