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Paid media specialist with 6+ years of experience managing high-budget campaigns (up to $1M+ monthly) across US and LATAM markets. Expertise in Paid Social, Search, Programmatic, e-commerce, and analytics, delivering consistent KPI performance for global brands including Spotify, Sony, Pernod Ricard, and Abbott. Brings a structured, analytical, and reliable approach to fast-paced agency environments.…Paid media specialist with 6+ years of experience managing high-budget campaigns (up to $1M+ monthly) across US and LATAM markets. Expertise in Paid Social, Search, Programmatic, e-commerce, and analytics, delivering consistent KPI performance for global brands including Spotify, Sony, Pernod Ricard, and Abbott. Brings a structured, analytical, and reliable approach to fast-paced agency environments.

Diana Garzon

Performance Marketer, Marketing Analyst, Social Media Manager, +3

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Paid media specialist with 6+ years of experience managing high-budget campaigns (up to $1M+ monthly) across US and LATAM markets. Expertise in Paid Social, Search, Programmatic, e-commerce, and analytics, delivering consistent KPI performance for global brands including Spotify, Sony, Pernod Ricard, and Abbott. Brings a structured, analytical, and reliable approach to fast-paced agency environments.…Paid media specialist with 6+ years of experience managing high-budget campaigns (up to $1M+ monthly) across US and LATAM markets. Expertise in Paid Social, Search, Programmatic, e-commerce, and analytics, delivering consistent KPI performance for global brands including Spotify, Sony, Pernod Ricard, and Abbott. Brings a structured, analytical, and reliable approach to fast-paced agency environments.

Available to hire

Paid media specialist with 6+ years of experience managing high-budget campaigns (up to $1M+ monthly) across US and LATAM markets. Expertise in Paid Social, Search, Programmatic, e-commerce, and analytics, delivering consistent KPI performance for global brands including Spotify, Sony, Pernod Ricard, and Abbott. Brings a structured, analytical, and reliable approach to fast-paced agency environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Twitter Ads

Intermediate

Language

English

Advanced

Spanish; Castilian

Fluent

French

Beginner

Work Experience

Senior Social Analyst at Publicis Groupe

June 4, 2024 - March 20, 2026

Managed high-volume paid social campaigns across the US market on TikTok, Snapchat, and Reddit within large-scale agency environments. Handled monthly budgets exceeding $1M USD, ensuring stable delivery, pacing, and performance across multiple accounts. Executed awareness and traffic campaigns, optimizing for reach, efficiency, and platform-specific performance. Improved campaign workflows and reporting processes while supporting team continuity during temporary leadership coverage.

Marketing Analyst at Los Navegantes

February 6, 2023 - August 18, 2023

Supported digital marketing initiatives including campaign execution, analysis, reporting, and campaign proposal development in direct collaboration with clients. Contributed to performance tracking and optimization across different digital channels.

Digital Account Manager at Mindshare

July 19, 2021 - November 22, 2022

Managed multi-market performance campaigns for Sony LATAM across 6+ countries, aligning execution to market-specific ROAS targets. Oversaw always-on campaigns with monthly budgets exceeding $90K in key markets, ensuring consistent optimization and KPI delivery. Executed and optimized campaigns across Paid Social, Search, and Programmatic platforms, managing budget allocation across markets. Acted as main client contact, translating business needs into structured media plans, reporting, and actionable insights.

Performance Account Manager at Digital 57

February 28, 2021 - July 15, 2021

Managed performance-driven campaigns across multiple digital channels, including e-commerce, focusing on KPI delivery and campaign optimization. Worked closely with clients to align campaign execution with business objectives and performance goals

Campaign Manager Jr. at Publicis Groupe

January 1, 2019 - February 28, 2021

Supported the execution and optimization of digital campaigns across Programmatic, Search, and Social platforms. Gained hands-on experience in campaign setup, tracking, and performance monitoring within global agency environments. Contributed to reporting and analysis, supporting data-driven optimization and campaign improvements.