Johansen Gastón

Led UX improvements for Upwind, a video game with complex mechanics, focusing on reducing cognitive load, improving onboarding, and refining core gameplay interactions. Conducted playtesting sessions and user interviews to identify onboarding friction and early drop-off, analyzed behavior to uncover tutorials and system usability issues, and redesigned onboarding flows, tutorials, and core interaction patterns. Improved UI/HUD clarity and feedback to support player decision‑making. Result: onboarding completion rose to 90%; early drop-off dropped from 70% to 20%. The game was awarded Best Game at EVA's 2025 MVP contest.

As a freelance Product Designer, I help companies improve product usability, optimize user flows, and drive business outcomes through data-informed, conversion-focused design. Conduct user research, usability testing, and competitive analysis to identify user needs and friction points. Perform UX audits and heuristic evaluations to uncover usability issues and optimization opportunities. Design and optimize end-to-end user flows, information architecture, and interaction patterns. Create wireframes, high-fidelity UI, and interactive prototypes in Figma using scalable design systems. Design and deliver responsive websites and landing pages in Framer, focusing on accessibility, performance, and usability. Apply CRO principles to improve engagement, clarity, and task completion. Collaborate with stakeholders and developers in iterative, feedback-driven processes. Selected Projects: Ironbrush – Art Academy Website Redesign; Programed – Appointment Management SaaS; Additional Landing Pa

Worked on a web-based headhunting system, focusing on improving usability, user flows, and overall user experience. Conducted user research and supported usability testing to identify friction points and usability issues. Analyzed user behavior and translated insights into actionable design improvements. Designed wireframes and contributed to high-fidelity UI using Figma and component-based systems. Mapped user flows and helped optimize interaction patterns to improve task completion. Collaborated with cross-functional teams (design and development) to ensure design feasibility. Iterated on design solutions based on feedback, testing, and UX best practices; contributed to improving clarity, navigation, and overall user experience.