GAURANGI BATISH

I am a Social Media and Communications Strategist dedicated to authentic, community-driven storytelling that blends creative direction with data-backed insights to build content that feels intentional and human. Currently, I serve as the Social Media and Collaborations Coordinator at DURUMI, where I manage the entire content journey end-to-end, from directing on-set styling and shaping visual narratives to refining post-production and analyzing performance. In this role, I execute comprehensive strategies across Instagram, TikTok, and email marketing, which has successfully driven an 11% increase in reach and grown our community to 12.05K followers. I lead influencer and media partnerships from outreach through execution and manage high-volume campaign workflows through Notion to ensure seamless production. Beyond organic content, I launch and manage Meta and Pinterest ad campaigns and write SEO-led website copy to improve search visibility and conversion. A graduate of The Creative School at TMU with a 3.90 GPA, I leverage my foundation in Fashion Communication and technical proficiency in Adobe Creative Suite and Google Analytics to ensure every visual narrative aligns perfectly with brand messaging and revenue goals.