Available to hire
I am a Social Media and Communications Strategist dedicated to authentic, community-driven storytelling that blends creative direction with data-backed insights to build content that feels intentional and human. Currently, I serve as the Social Media and Collaborations Coordinator at DURUMI, where I manage the entire content journey end-to-end, from directing on-set styling and shaping visual narratives to refining post-production and analyzing performance. In this role, I execute comprehensive strategies across Instagram, TikTok, and email marketing, which has successfully driven an 11% increase in reach and grown our community to 12.05K followers. I lead influencer and media partnerships from outreach through execution and manage high-volume campaign workflows through Notion to ensure seamless production. Beyond organic content, I launch and manage Meta and Pinterest ad campaigns and write SEO-led website copy to improve search visibility and conversion. A graduate of The Creative School at TMU with a 3.90 GPA, I leverage my foundation in Fashion Communication and technical proficiency in Adobe Creative Suite and Google Analytics to ensure every visual narrative aligns perfectly with brand messaging and revenue goals.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Advanced
German
Intermediate
Hindi
Intermediate
Work Experience
Creative Director and Stylist at New Edition Urban Wear
August 31, 2024 - August 10, 2025Led creative direction for campaigns and styled models for photoshoots, translating seasonal trends into compelling visual stories. Captured and edited professional-quality photos for the brand’s website and Instagram feed, increasing brand consistency and user engagement. Developed and maintained a monthly social-media content calendar, crafting distinctive captions and visuals that boosted interaction and reinforced brand voice. Assisted with rebranding initiatives, updating digital assets and visual guidelines to reflect sustainable-fashion values. Managed TikTok content and execution, helping boost digital reach with trend-aligned, styled reels and short-form video content.
Social Media Intern at Modern Literature & Research Centre
September 1, 2021 - PresentCrafted 100+ academia-focused tweets on women in modernism and modernist art that drove a 30% uptick in Twitter engagement by aligning content with research milestones and upcoming events. Curated cross-platform content for Twitter and Instagram, introducing women-centric themed series that boosted audience interaction and follower growth. Elevated brand visibility through strategic copywriting and community engagement, fostering stronger connections with scholars and students.
Social Media Content Creator, Visual Merchandiser, Style Advisor, and Copywriter at DURUMI
July 1, 2023 - PresentConceived and executed Instagram reels and carousel posts highlighting product craftsmanship and cultural narratives, driving a 40% increase in organic reach. Wrote compelling captions and technical product write-ups for the website and newsletters, reinforcing brand storytelling and boosting open rates. Managed a dynamic social-media calendar to optimize posting cadence and thematic consistency across platforms. Grew TikTok following by 700+ through targeted collaborations with micro-influencers and trend-driven video content. Designed and implemented in-store visual merchandising displays for seasonal collections, enhancing customer engagement and contributing to a 10% uplift in store sales.
Creative Director and Stylist at New Edition Urban Wear
August 31, 2024 - August 10, 2025Led creative direction for campaigns and styled models for photo shoots, translating seasonal trends into compelling visual stories. Captured and edited professional-quality photos for the brand’s website and Instagram feed, increasing brand consistency and user engagement. Developed and maintained a monthly social-media content calendar, crafting distinctive captions and visuals that boosted interaction and reinforced brand voice. Assisted with rebranding initiatives, updating digital assets and visual guidelines to reflect sustainable-fashion values. Managed TikTok content and execution, boosting digital reach with trend-aligned styled reels and short-form video content.
Social Media Intern at Modern Literature & Research Centre
September 1, 2021 - PresentCrafted 100+ academia-focused tweets on Women in Modernism and modernist art that drove a 30% uptick in Twitter engagement by aligning content with research milestones and upcoming events. Curated cross-platform content for Twitter and Instagram, introducing women-centric themed series that boosted audience interaction and follower growth. Elevated brand visibility through strategic copywriting and community engagement, fostering stronger connections with scholars and students.
Social Media Content Creator, Visual Merchandiser, Style Advisor and Copywriter at DURUMI
July 1, 2023 - PresentConceived and executed Instagram reels and carousel posts that highlight product craftsmanship and cultural narratives, driving a 40% increase in organic reach. Wrote compelling captions and technical product write-ups for the website and newsletters, reinforcing brand storytelling and boosting open rates. Managed a dynamic social-media calendar to optimize posting cadence and thematic consistency across platforms. Grew TikTok following by 700+ through targeted collaborations with micro-influencers and trend-driven video content. Designed and implemented in-store visual merchandising displays for seasonal collections, enhancing customer engagement and contributing to a 10% uplift in store sales.
Influencer Relations, Branding and Communications Lead + Copywriter at Durumi
June 1, 2025 - October 30, 2025Developed and executed mini-PR campaigns for brand collaborations with local businesses, built relationships with micro-influencers and local media, drafted partnership announcements and briefs, coordinated influencer activations and in-store events, and created Instagram reels under the 'OOTD' series.
Creative Director and Stylist at New Edition Urban Wear
August 1, 2025 - August 1, 2025Directed creative campaigns and styling for seasonal collections; led photo shoots, translated trends into visuals, and developed brand storytelling for campaigns in Toronto.
Lead + Copywriter at Durumi
June 1, 2025 - June 1, 2025Led copywriting and content strategy for brand communications across social media, email, product pages, and press materials; built relationships with micro-influencers, local media, and creative partners; drafted press releases and campaign briefs; coordinated influencer activations and events; created social series and managed content calendars; grew TikTok following; refreshed brand visuals; oversaw in-store and digital campaigns.
Influencer Relations, Branding and Communications Lead + Copywriter at Durumi
June 1, 2025 - November 8, 2025Led influencer relations, branding and communications; copywriting for external and internal communications; managed campaigns and partnerships; contributed to voice and brand storytelling across channels.
Creative Director (Contract) at New Edition Urban Wear
June 1, 2025 - November 8, 2025Creative direction and lead brand communications across social media, email, product pages, and press materials; built relationships with micro-influencers and local media; directed shoots, casting, wardrobe sourcing, and end-to-end production; developed monthly content calendars and refreshed visuals.
Social Media Coordinator at Modern Literature & Culture Research Centre, Toronto Metropolitan University
July 1, 2025 - November 8, 2025Coordinated social media content and campaigns for the centre; produced photo/video content; supported exhibitions and literary events; enhanced academic and cultural engagement across digital channels.
Social Media & Collaborations Coordinator at Durumi
May 1, 2024 - June 1, 2025Developed and executed social media and collaborations strategy across Instagram, TikTok, email marketing, website copy, product descriptions, and press materials. Created and published short-form video content, carousels, and editorial content; managed content calendars and high-volume planning; built influencer and media partnerships; launched Pinterest ads and Meta ad campaigns to drive awareness, engagement, and website traffic; wrote SEO-optimized product copy; planned in-store and community campaigns; coordinated end-to-end shoot logistics; strengthened social presence across Instagram, Twitter, and LinkedIn; produced 20+ research-based posts and contributed to a 15% engagement increase. Led influencer outreach, content recreation, and cross-functional collaboration to deliver cohesive visuals and messaging.
Social Media Coordinator at Modern Literature & Culture Research Centre, TMU
September 1, 2025 - PresentCoordinated social media across Instagram, TikTok, and other channels; supported creative direction and styling; managed content calendars, campaigns, and analytics; built partnerships and drove audience growth; produced and curated content aligned with academic and cultural branding.
Creative Director at New Edition Urban Wear
September 1, 2025 - PresentContract Creative Director responsible for leading brand visuals, styling, and social media campaigns; directed on-set styling and production; collaborated with teams to deliver cohesive visuals and campaign objectives.
Assistant Stylist at Daniel Amaze Productions
September 1, 2025 - PresentAssisted on-set styling, wardrobe sourcing, and production shoots; supported social media campaigns and content production.
Education
Bachelor in Design - Concentration in Fashion Communication at Toronto Metropolitan University
September 1, 2021 - August 10, 2025Bachelor in Design - Concentration in Fashion Communication at Toronto Metropolitan University
September 1, 2021 - August 10, 2025Bachelor in Design - Fashion Communication at The Creative School, Toronto Metropolitan University
September 1, 2021 - June 1, 2025Bachelor in Design - Concentration in Fashion Communication at The Creative School, Toronto Metropolitan University
September 1, 2021 - June 1, 2025Bachelor of Design - Fashion Communication at Toronto Metropolitan University (formerly Ryerson University)
September 1, 2021 - June 1, 2025Qualifications
Digital Marketing Certificate, Google
January 11, 2030 - August 10, 2025Fashion Styling Certification, London School of Trends
January 11, 2030 - August 10, 2025Digital Marketing Certificate, Google
January 11, 2030 - August 10, 2025Fashion Styling Certification, London School of Trends
January 11, 2030 - August 10, 2025Digital Marketing Certificate
January 11, 2030 - October 30, 2025Fashion Styling Certificate
January 11, 2030 - October 30, 2025Digital Marketing Certificate
January 11, 2030 - November 8, 2025Fashion Styling Certification
January 11, 2030 - November 8, 2025Digital Marketing Certificate
January 11, 2030 - January 16, 2026Fashion Styling Certification
January 11, 2030 - January 16, 2026Pinterest Academy Certification
January 11, 2030 - January 16, 2026Industry Experience
Media & Entertainment, Retail, Education, Professional Services, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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