Hi, I’m Gaurav Chouhan, a data-driven SEM and digital marketing leader with 12+ years of experience driving hotel brands to grow revenue through paid search, programmatic, social, display, video, and email marketing. I excel at translating analysis into actionable strategies across Google Ads, SA360, Bing Ads, Meta, and analytics platforms, turning data into measurable business outcomes. I’m passionate about mentoring teams, collaborating cross-functionally, and identifying growth opportunities for both domestic and international hotel clients. I thrive on building scalable processes, delivering clear client insights, and delivering long-term value through optimized campaigns and solid ROI.…

Gaurav Chouhan

Hi, I’m Gaurav Chouhan, a data-driven SEM and digital marketing leader with 12+ years of experience driving hotel brands to grow revenue through paid search, programmatic, social, display, video, and email marketing. I excel at translating analysis into actionable strategies across Google Ads, SA360, Bing Ads, Meta, and analytics platforms, turning data into measurable business outcomes. I’m passionate about mentoring teams, collaborating cross-functionally, and identifying growth opportunities for both domestic and international hotel clients. I thrive on building scalable processes, delivering clear client insights, and delivering long-term value through optimized campaigns and solid ROI.…

Available to hire

Hi, I’m Gaurav Chouhan, a data-driven SEM and digital marketing leader with 12+ years of experience driving hotel brands to grow revenue through paid search, programmatic, social, display, video, and email marketing. I excel at translating analysis into actionable strategies across Google Ads, SA360, Bing Ads, Meta, and analytics platforms, turning data into measurable business outcomes.
I’m passionate about mentoring teams, collaborating cross-functionally, and identifying growth opportunities for both domestic and international hotel clients. I thrive on building scalable processes, delivering clear client insights, and delivering long-term value through optimized campaigns and solid ROI.

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Experience Level

Expert
Expert

Language

English
Fluent

Work Experience

Head of Marketing at Acknown Technologies Pvt. Ltd.
January 1, 2025 - Present
Lead the development and execution of integrated digital marketing strategies for hotel brands across search ads, Performance Max, Meta Ads, display, video, and email marketing, driving measurable revenue growth. Own end-to-end campaign management for top domestic hotel brands such as Club Mahindra, Sterling, OYO India, GHA, Fern Hotels & Resorts, and Rosastays, as well as international clients including Comfort Inn Hotels, Best Western Plus Hotels, and Hospitality Inn. Oversee media planning, bid strategies, budget allocation, and real-time optimizations to maximize ROI. Develop data-driven insights using GA4, Google Analytics, Looker Studio, and SA360 to inform strategy and reporting. Collaborate with sales, web, and client service teams to align marketing initiatives with business objectives and ensure seamless execution. Lead client engagements including QBRs, delivering strategic insights, actionable recommendations, and long-term partnership value. Mentor and empower marketing te
Sr. SEM Specialist at Cendyn India Pvt. Ltd.
December 31, 2024 - October 17, 2025
Led and managed SEM campaigns for diverse clients focusing on the hotel industry. Consistently achieved 9-10x ROAS with some campaigns reaching over 1500% (15x ROAS). Implemented and optimized Performance Max campaigns to maximize reach and efficiency. Deployed customized dashboards and real-time reporting, and used GA/GA4 to analyze user behavior and optimize campaigns. Collaborated with cross-functional teams to align SEM with broader marketing and revenue goals. Managed digital marketing strategies for a diverse portfolio of hotel clients including Northwood Hotels, Hotel Barrière Fouquet, Monte Carlo Hotels, Sunset Resort, JAR Resorts, Signature Hotels, Heeton Concept Hotels & Apartments, The Alan Hotel, L’Hermitage Hotel, and Good Night Inn Hotels.
Digital Marketing Manager at DM Trends LLP
December 31, 2017 - October 17, 2025
Led digital marketing initiatives with a strong focus on SEM, driving qualified traffic and improving conversion performance. Managed key client accounts, ensuring consistent communication and alignment of campaign strategies with business goals, resulting in high retention and satisfaction. Developed custom dashboards and performance reports using Google Data Studio, enabling data-driven decisions with clear, actionable insights. Collaborated with web and SEO teams to enhance site experience, contributing to 30% growth in organic traffic. Achieved a 15% improvement in overall website conversion rates.
PPC Specialist at Green Byte Webtech
January 31, 2015 - October 17, 2025
Managed and optimized PPC campaigns with a focus on the e-commerce sector, delivering efficient ad spend and performance improvements. Conducted detailed market and competitor analysis to uncover emerging trends and opportunities, shaping effective bidding and keyword strategies. Partnered with clients to align campaign goals and budgets, resulting in a 25% increase in ROAS across key accounts. Contributed to WordPress website design projects, ensuring alignment with SEM best practices to improve landing page experience and conversion potential.
Jr. SEO Specialist at Page Traffic Webtech
October 31, 2013 - October 17, 2025
Collaborated with senior SEO specialists to support website optimization and improve search engine rankings. Assisted with keyword research, on-page SEO, and content optimization to enhance visibility and organic reach. Contributed to SEO audits, identified areas for improvement, and implemented best practices. Monitored website performance using Google Analytics and provided insights to improve organic traffic. Assisted in content optimization to ensure alignment with SEO strategies and keyword targeting.

Education

B.Tech (Electronics and Communication) at AKTU
August 1, 2008 - August 1, 2012
Senior Secondary at KV AFS Barrackpore
April 1, 2007 - March 31, 2008

Qualifications

Google Ads Search Certification (Skillshop)
January 11, 2030 - October 17, 2025

Industry Experience

Travel & Hospitality, Media & Entertainment, Professional Services