Available to hire
Hi, I’m Gaurav Gire, a data-driven business analyst specializing in performance marketing and Meta campaigns. I love turning complex data into clear, actionable insights that help optimize ad spend and accelerate user acquisition across global markets. I have hands-on experience managing large Meta ad campaigns and building dashboards to track key performance metrics.
I thrive in fast-paced environments and enjoy collaborating with cross-functional teams to test new creatives, audiences, and bidding strategies. I’m committed to continuous learning and delivering measurable results that drive growth and improve efficiency.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Ad Operations Specialist at Pocket FM
August 1, 2025 - November 1, 2025Worked in the growth and performance marketing team, managing and optimizing large-scale Meta ad campaigns to drive app installs and improve user acquisition efficiency across global markets. Collaborated with creative and analytics teams to test new ad creatives, audiences, and scaling strategies for improved acquisition performance.
Business Analyst at Dentsu
October 1, 2024 - June 1, 2025Performance marketing analyst managing digital campaigns for large e-commerce clients, focusing on user acquisition, campaign optimization, and data-driven decision making across Meta platforms. Managed Meta Ads campaigns with monthly budgets exceeding AUD 170,000, driving app installs and conversion growth; analyzed performance data and built dashboards tracking CPI, CAC, CTR, and conversions. Achievements include optimizing campaigns to improve CVR and order volume through data-driven audience targeting and budget allocation.
Ad Operations Specialist at Pocket FM, India
August 1, 2025 - November 1, 2025Worked in the growth and performance marketing team, managing and optimizing large-scale Meta ad campaigns to drive app installs and improve user acquisition efficiency across global markets. Key responsibilities included optimizing Meta Ads campaigns (Advantage+ App Campaigns, Lookalike audiences, Broad targeting), testing new ad creatives and audiences, and collaborating with analytics teams to implement scaling strategies for better acquisition performance across multiple markets.
Business Analyst at Dentsu, India
October 1, 2024 - June 1, 2025Performed data-driven performance marketing analysis for large e-commerce clients, focusing on user acquisition, campaign optimization, and decision-making across Meta platforms. Managed Meta Ads campaigns with monthly budgets exceeding AUD 170,000, driving app installs and conversions through continuous optimization. Built dashboards and reports to track KPIs such as CPI, CAC, CTR, and CVR, and identified opportunities across audiences, creatives, and bidding strategies.
Education
Master of Marketing at RMIT University, Melbourne
January 1, 2026 - January 1, 2028Bachelor of Technology (B.Tech.), Mechanical Engineering at Vishwakarma Institute of Technology, India
January 11, 2030 - January 1, 2024Student Exchange Semester at Hof University of Applied Sciences, Germany
March 1, 2023 - August 1, 2023B.Tech. Mechanical Engineering at Vishwakarma Institute of Technology, India
January 11, 2030 - January 1, 2024Student Exchange Program at Hof University of Applied Sciences, Germany
March 1, 2023 - August 1, 2023B.Tech. Mechanical Engineering at Vishwakarma Institute of Technology, India
January 11, 2030 - January 1, 2024Student Exchange at Hof University of Applied Sciences, Germany
March 1, 2023 - August 1, 2023Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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