I am a design-thinking professional with over 11 years of experience crafting intuitive, user-centric designs for web and mobile apps. I start with empathy, conducting thorough user research to define ideal customer profiles, journeys, and problem statements. I ideate, prototype, test, and iterate to deliver scalable, high-fidelity solutions. I champion user-centered design across industries, driving outcomes that improve usability, engagement, and brand impact.

I am a design-thinking professional with over 11 years of experience crafting intuitive, user-centric designs for web and mobile apps. I start with empathy, conducting thorough user research to define ideal customer profiles, journeys, and problem statements. I ideate, prototype, test, and iterate to deliver scalable, high-fidelity solutions. I champion user-centered design across industries, driving outcomes that improve usability, engagement, and brand impact.

Available to hire

I am a design-thinking professional with over 11 years of experience crafting intuitive, user-centric designs for web and mobile apps. I start with empathy, conducting thorough user research to define ideal customer profiles, journeys, and problem statements.

I ideate, prototype, test, and iterate to deliver scalable, high-fidelity solutions. I champion user-centered design across industries, driving outcomes that improve usability, engagement, and brand impact.

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Language

English
Fluent
Hindi
Fluent

Work Experience

Sr. UI/UX Designer at Lovrican (Lovrican.com)
March 1, 2020 - November 16, 2025
Lead the design team, overseeing all design work and making strategic decisions to enhance user experience and interface usability. Focus on continuously improving design elements and adding new features to create a more intuitive and user-friendly interface. Drive the marketing strategy by producing high-quality videos, motion graphics, and visual content, ensuring alignment with audience preferences and business objectives. Regularly evaluate and refine marketing materials to ensure they resonate with target audience and support on-going engagement and brand visibility.
Sr. UI/UX Designer at Enuke Software Pvt. Ltd.
September 1, 2018 - September 1, 2018
Led a diverse portfolio of client projects, overseeing the UI/UX design team and ensuring seamless project execution and timely delivery. Directed and delegated tasks to team members, fostering a collaborative environment to achieve project milestones and maintain high-quality design standards. Spearheaded innovative design initiatives across multiple industries, delivering tailored solutions for travel, hospitality, food, grocery, and entertainment sectors, with a strong emphasis on user-centered designs to improve outcomes.
UI/UX Designer at P3 Multisolutions
December 1, 2014 - December 1, 2014
Contributed as a junior UI/UX designer, collaborating with a team to design websites for various industries, ensuring a consistent and user-friendly experience across platforms. Played a key role in integrating Bootstrap into web design projects, working closely with developers to ensure seamless design implementation. Delivered multiple web design projects with a focus on responsive, visually appealing sites that meet user and client needs.
Graphic Designer at Network Bulls Pvt. Ltd.
June 1, 2014 - June 1, 2014
Completed a full-time internship as a Graphic Designer, contributing to promotional graphics, website banners, and icons. Improved the company website visuals and user experience, gaining valuable UI/UX design skills and practical knowledge through mentorship from senior designers.

Education

Bachelor of Commerce at Calorx Teachers' University
March 14, 2013 - June 10, 2016
B.Com at Sabarmati University, Gujarat
January 11, 2030 - January 1, 2013
Google Certified UX Designer at Google
January 11, 2030 - November 16, 2025
UX Design Process Certification: Empathize, Define, Ideate Core Competencies at Google
January 11, 2030 - November 16, 2025

Qualifications

Google Certified UX Designer
January 11, 2030 - November 16, 2025
UX Design Process Certification: Empathize, Define, Ideate Core Competencies
January 11, 2030 - November 16, 2025

Industry Experience

Software & Internet, Media & Entertainment, Travel & Hospitality, Healthcare, Real Estate & Construction, Professional Services, Retail, Financial Services
    uniE621 Stylchi Web App | Book services Salon | beauty
    I had the opportunity to create the Stylchi Web App using Figma, focusing on a seamless and user-friendly experience. Stylchi is a technology platform that connects customers with various home services, enabling them to conveniently book a wide range of services at their doorstep. The app provides access to services such as beauty treatments, haircuts, massage therapy, cleaning, all in one place. My role was to design a responsive and intuitive interface that simplifies the booking process while maintaining a clean and modern aesthetic. The goal was to ensure the app delivers a hassle-free experience for customers, from browsing services to completing bookings, creating a platform that caters to diverse user needs with ease and efficiency. This project showcases my expertise in designing versatile platforms that combine functionality with an engaging user experience. graphicdesigner designer webdesigner branding logo uiuxdesigner
    uniE621 Happypal ( A france Based SaaS Project)
    As a UI/UX Designer at Happypal, https://www.twine.net/signin I had the privilege of designing the platform from the ground up, collaborating closely with Rim Zerhoni. Happypal has evolved into a successful startup, becoming one of the most utilized CSE (Comité Social et Économique) platforms. The platform focuses on enhancing employee satisfaction by offering personalized programs and benefits. Happypal empowers companies to provide their employees with year-round enriching experiences, including a gift card system and tailored rewards to elevate their well-being. My contributions involved creating an intuitive, user-centered interface and ensuring seamless functionality to support the program's mission. The design aimed to balance simplicity with sophistication, making it accessible and appealing for all users while aligning with Happypal's core objectives. This project represents a blend of innovation and thoughtful design, helping Happypal achieve its vision of enriching employees' lives. designer graphicdesigner branding webdesigner illustrator logo UIUXDesigner
    uniE621 Lovrican | Dating App (US Based Project)
    I worked with Mr. David from USA based client project called Lovrican: https://www.twine.net/signin My Duty: Lead the design team, overseeing all design work and making strategic decisions to enhance user experience and interface usability. Focus on continuously improving design elements and adding new features to create a more intuitive and user-friendly interface. Drive the marketing strategy by producing high-quality videos, motion graphics, and visual content, ensuring alignment with audience preferences and business objectives. Regularly evaluate and refine marketing materials to ensure they resonate with the target audience and support ongoing engagement and brand visibility. designer branding graphicdesigner webdesigner illustrator logo