Gouri Hiremath

Planned and optimized cross-platform campaigns (TikTok, Meta, Google Ads), increasing traffic by 50%, CTR by 30%, and reducing CPA by 18%. Led end-to-end campaign lifecycle (audience research, budgeting, setup, GA4 dashboards) and integrated Google ecosystem (GMC, GA4, Google Ads), boosting visibility and CTR by 35%. Produced 30+ creatives per month (Canva, CapCut) and managed content calendar, lifting Instagram engagement. Built and launched CRM/email campaigns, improving open rates by 30% and driving repeat purchases. Optimized Shopify UX via trend research, reducing bounce rate by 22% and contributing to monthly revenue growth.

Managed Google Ads & Meta campaigns across EMEA & APAC with ROAS of 7. Optimized Shopping, Search and Video campaigns on Google Ads, CTR +30%. Leveraged GA4, Looker Studio, and Excel for data analysis and competitive benchmarking to refine strategies. Resolved 95% of Google Merchant Center item issues, improving product data efficiency and performance. Reduced ad spend waste by 10% through daily keyword checks and YouTube placement optimizations.

Managed Amazon marketing campaigns for Brita & Karcher, maintaining a 4x ROAS. Boosted website traffic by 20% through PPC and data-driven optimizations. Executed WhatsApp and email marketing campaigns, engaging an audience of 10,000 subscribers. Conducted weekly social listening and sentiment analysis, improving brand sentiment by 15% for Lenovo.