Gayan Kasuntha

Own marketing performance tracking across 5 GSA markets (Bangladesh, Bahrain, Oman, Sri Lanka, Egypt), monitoring Iris ticketing volume, booking revenue, campaign ROI, and partner adoption monthly. Run promotional campaigns with budgets ranging from digital to event-based programmes, delivering 25–60% increases in Iris ticketing volume and incremental monthly revenue. Manage WhatsApp broadcasts to agency operations managers and handle market intelligence distribution, including maintaining a competitor capability matrix and ensuring suppliers/integration listings are accurate. Coordinate multi-channel campaigns, PR distribution, webinar initiatives, and marketing operations in HubSpot (segmentation, registration forms, automations, trackers and reporting dashboards).

Managed and grew API partner accounts across MEA and Asia, improving partner API adoption through technical collaboration. Closed $50K+ in deals across ATM and WTM and secured a $38K consolidator contract by targeting decision-makers and building a sub-agent network of 150+ partners on the Iris platform. Orchestrated flagship company events (“Connect” and “Aloha”), improving execution while saving AED 13,000 via disciplined vendor negotiation and budget management.

Analysed UL sales data using MIDT, DDS, and E-Smash tools to identify revenue opportunities and monitor competitive market share across O&Ds. Developed and executed tactical sales and marketing activities across Trade Partner and Corporate segments, representing the airline at events and educational familiarisation visits in the UAE. Produced periodic market share and fare comparison reports and monitored passenger and fare forecasts to manage distressed inventory effectively.