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Hi, I’m Gayathri Bharathan, an Ireland-based Social Media Manager with 4+ years of experience developing and implementing comprehensive social media strategies across LinkedIn, Facebook, Instagram and TikTok. I create and schedule engaging content and grow online communities through high-quality digital storytelling. I’m skilled in copywriting and graphic design, delivering measurable audience growth and engagement improvements across brands and sectors. I’m data-driven and collaborative, able to interpret performance metrics, prepare regular reports, and continuously adjust strategies to improve results. I thrive in remote, fast-paced environments, stay current on social media trends, and work closely with internal stakeholders to align content with brand guidelines. Proficient with SocialBee and familiar with Hootsuite, Buffer and Sprout Social equivalents, I hold an MSc in Digital Marketing from University College Dublin.…Hi, I’m Gayathri Bharathan, an Ireland-based Social Media Manager with 4+ years of experience developing and implementing comprehensive social media strategies across LinkedIn, Facebook, Instagram and TikTok. I create and schedule engaging content and grow online communities through high-quality digital storytelling. I’m skilled in copywriting and graphic design, delivering measurable audience growth and engagement improvements across brands and sectors. I’m data-driven and collaborative, able to interpret performance metrics, prepare regular reports, and continuously adjust strategies to improve results. I thrive in remote, fast-paced environments, stay current on social media trends, and work closely with internal stakeholders to align content with brand guidelines. Proficient with SocialBee and familiar with Hootsuite, Buffer and Sprout Social equivalents, I hold an MSc in Digital Marketing from University College Dublin.

Gayathri Bharathan

Content Creator, Copywriter, Marketing Strategist, +2

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Hi, I’m Gayathri Bharathan, an Ireland-based Social Media Manager with 4+ years of experience developing and implementing comprehensive social media strategies across LinkedIn, Facebook, Instagram and TikTok. I create and schedule engaging content and grow online communities through high-quality digital storytelling. I’m skilled in copywriting and graphic design, delivering measurable audience growth and engagement improvements across brands and sectors. I’m data-driven and collaborative, able to interpret performance metrics, prepare regular reports, and continuously adjust strategies to improve results. I thrive in remote, fast-paced environments, stay current on social media trends, and work closely with internal stakeholders to align content with brand guidelines. Proficient with SocialBee and familiar with Hootsuite, Buffer and Sprout Social equivalents, I hold an MSc in Digital Marketing from University College Dublin.…Hi, I’m Gayathri Bharathan, an Ireland-based Social Media Manager with 4+ years of experience developing and implementing comprehensive social media strategies across LinkedIn, Facebook, Instagram and TikTok. I create and schedule engaging content and grow online communities through high-quality digital storytelling. I’m skilled in copywriting and graphic design, delivering measurable audience growth and engagement improvements across brands and sectors. I’m data-driven and collaborative, able to interpret performance metrics, prepare regular reports, and continuously adjust strategies to improve results. I thrive in remote, fast-paced environments, stay current on social media trends, and work closely with internal stakeholders to align content with brand guidelines. Proficient with SocialBee and familiar with Hootsuite, Buffer and Sprout Social equivalents, I hold an MSc in Digital Marketing from University College Dublin.

Available to hire

Hi, I’m Gayathri Bharathan, an Ireland-based Social Media Manager with 4+ years of experience developing and implementing comprehensive social media strategies across LinkedIn, Facebook, Instagram and TikTok. I create and schedule engaging content and grow online communities through high-quality digital storytelling. I’m skilled in copywriting and graphic design, delivering measurable audience growth and engagement improvements across brands and sectors.

I’m data-driven and collaborative, able to interpret performance metrics, prepare regular reports, and continuously adjust strategies to improve results. I thrive in remote, fast-paced environments, stay current on social media trends, and work closely with internal stakeholders to align content with brand guidelines. Proficient with SocialBee and familiar with Hootsuite, Buffer and Sprout Social equivalents, I hold an MSc in Digital Marketing from University College Dublin.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Malayalam

Fluent

Work Experience

Brand & Creative Marketing Executive at Enet (Open Access Network)

June 1, 2025 - Present

Developed and implemented a comprehensive social media strategy across LinkedIn, Facebook, Instagram and TikTok — creating, scheduling and publishing 50+ pieces of engaging content per month via SocialBee, achieving a consistent 15% improvement in engagement rate. Shaped and maintained the brand's digital voice, developed high-quality content across platforms, monitored channels daily, fostered community engagement, identified relevant conversations to join, stayed updated on trends, analyzed performance metrics and prepared regular reports. Collaborated remotely with Marketing, HR and senior leadership to align social content with brand guidelines and broader objectives. Created engaging visual and written content using Canva, Adobe Creative Suite and CapCut, and managed LinkedIn employer branding content.

Digital Marketing & Social Media Manager at The Coffee Shot

April 1, 2025 - June 1, 2025

Developed and implemented a social media strategy for a Cork-based hospitality brand — creating, scheduling and publishing content across Instagram, Facebook and TikTok to grow and engage the online community. Independently produced copywriting, photography, short-form video and promotional graphics, resulting in follower growth of 5% and post reach increase of 3–5%. Monitored channels, responded to comments and DMs, and maintained a consistent, high-quality brand voice. Analyzed monthly performance metrics and adjusted content strategy to sustain growth.

Digital Creative & Marketing Intern at Napblog

November 1, 2024 - January 1, 2025

Managed social media content creation and scheduling for startup clients across LinkedIn, Instagram and Facebook, developing platform-specific content strategies. Produced copywriting and graphic design assets for social media, web and email channels, adapting brand voice for each client. Monitored performance and prepared client-facing reports, contributing to measurable engagement improvements.

Brand Creative & Digital Operations Manager at Bajaj Allianz Life Insurance

June 1, 2022 - July 1, 2023

Developed and executed social media content strategies across professional platforms — creating and scheduling campaigns that contributed to a 30% improvement in product visibility and a 15% increase in click-through rates. Produced high-quality written and visual content (copy, branded graphics, motion graphics), maintaining a consistent digital voice and brand identity. Analyzed digital performance metrics to inform strategy, and collaborated remotely with cross-functional stakeholders to align activity with broader marketing initiatives.

Creative Lead – Content & Visual Design at Centre for Emerging Business Technology

April 1, 2021 - July 1, 2022

Developed and implemented social media content strategies across LinkedIn and college platforms — creating, scheduling and publishing campaigns that grew the brand's online community and contributed to a 15% rise in brand visibility. Produced all content independently (copy, event graphics, short-form video) and stayed updated on trends to keep the brand relevant. Monitored channels, fostered authentic engagement, and prepared performance reports with recommendations to continuously improve outcomes.

Visual Designer & eCommerce Marketing Executive at Wonderwheel Enterprise

May 1, 2018 - July 1, 2019

Managed social media accounts across LinkedIn, Instagram, Facebook and TikTok — developing content strategies that grew the brand’s following by 200+ through consistent, high-quality content and community engagement. Created copy, branded graphics and promotional videos, adapting tone of voice for each platform. Monitored performance metrics with Google Analytics and adjusted content strategy to maximize reach and engagement.