Creative and versatile Social Media Specialist and Communications Officer with hands-on experience across education, entertainment, hospitality and political sectors. Skilled in photography, videography, graphic design, content writing and creation, I bring a jack-of-all-trades approach to delivering engaging, audience-focused content. Confident, diligent and adaptable, I am committed to putting my all into every project, constant learning, unlearning and exploring new ways to connect, inspire and deliver results. In my work I translate complex information into accessible messages, manage digital channels, and collaborate across teams to deliver cohesive communications that align with institutional goals.

Gayathri Palakode Ramachandran

Creative and versatile Social Media Specialist and Communications Officer with hands-on experience across education, entertainment, hospitality and political sectors. Skilled in photography, videography, graphic design, content writing and creation, I bring a jack-of-all-trades approach to delivering engaging, audience-focused content. Confident, diligent and adaptable, I am committed to putting my all into every project, constant learning, unlearning and exploring new ways to connect, inspire and deliver results. In my work I translate complex information into accessible messages, manage digital channels, and collaborate across teams to deliver cohesive communications that align with institutional goals.

Available to hire

Creative and versatile Social Media Specialist and Communications Officer with hands-on experience across education, entertainment, hospitality and political sectors. Skilled in photography, videography, graphic design, content writing and creation, I bring a jack-of-all-trades approach to delivering engaging, audience-focused content. Confident, diligent and adaptable, I am committed to putting my all into every project, constant learning, unlearning and exploring new ways to connect, inspire and deliver results.

In my work I translate complex information into accessible messages, manage digital channels, and collaborate across teams to deliver cohesive communications that align with institutional goals.

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Language

English
Fluent

Work Experience

Digital Media Officer at Senedd Cymru | Welsh Parliament
May 1, 2025 - Present
Develop and deliver digital communications across social media, website and newsletters within a politically sensitive environment. Translate complex legislative and policy information into accessible, audience-focused content. Manage and maintain website content using content management systems, ensuring accuracy and consistency. Monitor and analyse engagement data to inform strategic improvements and reporting. Support communications planning aligned to institutional objectives and key public priorities. Collaborate with internal teams and external stakeholders to ensure cohesive messaging.
Assistant Content Manager at Shoppers Stop
November 1, 2022 - August 1, 2023
Wrote engaging product page descriptions, achieving a daily target of 1,500 SKUs. Curated captivating fashion and beauty narratives for brand storytelling. Set SEO tags, meta descriptions, and keyword-optimized copies to boost search visibility. Executed meticulous catalog and product mapping for seamless navigation. Managed brand-specific SEO strategy and CMS-based content.
Core Content Writer at Pinkvilla Pvt. Ltd
January 1, 2021 - October 1, 2022
Championed celebrity interviews, curated engaging fashion and beauty narratives, and helped drive audience reach. Managed content to achieve millions of reads on selected stories. Interviewed native photographers and dietitians and attended court cases to cover stories.
Content Writer at Wales Online
January 1, 2024 - Present
Produced social media videos that engaged a wide audience, achieving 700K+ views. Covered fashion and beauty product-related commerce writing. Authored captivating narratives for Cardiff readers. Interviewed native photographers and dietitians and attended court cases to cover stories.

Education

MA in Journalism, Media and Communication at Cardiff University
January 11, 2030 - January 1, 2024
Bachelor of Fashion Communication at National Institute of Fashion Technology (NIFT), India
January 11, 2030 - January 1, 2021

Qualifications

MA in Journalism, Media and Communication
January 11, 2030 - January 1, 2024
Bachelor of Fashion Communication
January 11, 2030 - January 1, 2021

Industry Experience

Media & Entertainment, Education, Professional Services, Government, Retail