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I am a strategic and creative marketing leader with two decades of experience shaping brands, driving customer engagement, and delivering revenue growth across multicultural environments. I specialize in building multi-channel 360-degree campaigns, leading high-performing teams, and delivering measurable impact in complex organizations. My work spans education, professional services and brand storytelling, blending hands-on execution with strategic oversight—from admissions and CRM to events and communications. I thrive on turning big ideas into clear plans, nurturing partnerships, and coaching teams to consistently exceed goals.…I am a strategic and creative marketing leader with two decades of experience shaping brands, driving customer engagement, and delivering revenue growth across multicultural environments. I specialize in building multi-channel 360-degree campaigns, leading high-performing teams, and delivering measurable impact in complex organizations. My work spans education, professional services and brand storytelling, blending hands-on execution with strategic oversight—from admissions and CRM to events and communications. I thrive on turning big ideas into clear plans, nurturing partnerships, and coaching teams to consistently exceed goals.

Gaylene Pomeroy

Marketing Consultant, Content Creator, Brand Strategist, +3

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I am a strategic and creative marketing leader with two decades of experience shaping brands, driving customer engagement, and delivering revenue growth across multicultural environments. I specialize in building multi-channel 360-degree campaigns, leading high-performing teams, and delivering measurable impact in complex organizations. My work spans education, professional services and brand storytelling, blending hands-on execution with strategic oversight—from admissions and CRM to events and communications. I thrive on turning big ideas into clear plans, nurturing partnerships, and coaching teams to consistently exceed goals.…I am a strategic and creative marketing leader with two decades of experience shaping brands, driving customer engagement, and delivering revenue growth across multicultural environments. I specialize in building multi-channel 360-degree campaigns, leading high-performing teams, and delivering measurable impact in complex organizations. My work spans education, professional services and brand storytelling, blending hands-on execution with strategic oversight—from admissions and CRM to events and communications. I thrive on turning big ideas into clear plans, nurturing partnerships, and coaching teams to consistently exceed goals.

Available to hire

I am a strategic and creative marketing leader with two decades of experience shaping brands, driving customer engagement, and delivering revenue growth across multicultural environments. I specialize in building multi-channel 360-degree campaigns, leading high-performing teams, and delivering measurable impact in complex organizations.

My work spans education, professional services and brand storytelling, blending hands-on execution with strategic oversight—from admissions and CRM to events and communications. I thrive on turning big ideas into clear plans, nurturing partnerships, and coaching teams to consistently exceed goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Fluent

Work Experience

Managing Director – Marketing & Communications Consulting at International Business Growth Solutions (IBGS), Rolle

January 1, 2013 - January 1, 2024

Provided senior-level marketing, communications and admissions-related consulting services to education and service organizations, delivering strategy through to execution. Led multi-channel campaigns and institutional positioning initiatives, advised on enrolment pipelines, customer experience and messaging, and partnered with leadership teams to support growth and transition phases.

Business Officer & Administrator at Oak Hill School, Nyon

January 1, 2022 - January 1, 2024

Multi-hat role combining admissions, marketing, communications, events, finance coordination and stakeholder relations. Managed admissions enquiries, family communications and enrolment processes. Led launch of a new Wordpress website and production of 20+ videos. Coordinated events and supported teaching staff and families. Contributed to the school closure process and transition to a new pilot model.

Director of Admissions & Marketing (DAM) at La Côte International School (LCIS), Aubonne

January 1, 2019 - January 1, 2021

Led the Marketing, Admissions and Communications function, with responsibility for enrolment performance, brand positioning and family experience. Managed the full admissions funnel and delivery against enrolment KPI’s. Acted as senior point of contact for prospective and current families. Guided the team through exceptional intake volatility, leadership changes and COVID disruption. Rapidly implemented virtual admissions during the pandemic as well as a new Summer Camp offering.

Director of Sales, Marketing & Communications at GEMS World Academy, International School, Etoy

January 1, 2016 - January 1, 2018

Defined and executed the strategic marketing and admissions direction for a new international school in a highly competitive market. Oversaw creation of core assets (website, brand video, brand guidelines, key signage). Achieved an 85%+ increase in net enrolments within two years.

External Relations Manager at Sustainability Management School (SUMAS), Gland

January 1, 2012 - January 1, 2013

Developed institutional branding, website, brochure and video. Represented the school at international recruitment fairs and agent events.

Co-President – Parent Faculty Association (volunteer role) at Collège du Léman, Versoix

January 1, 2009 - January 1, 2012

Co-founded Middle/High School PFA; created communication channels, community events and fundraising initiatives; acted as liaison with school leadership during periods of change.

Senior Counsellor at Kerbel Communications (PR/Communications Agency), Toronto

January 1, 1993 - January 1, 1996

Healthcare communications, media relations and client program management.

Marketing Manager – Vision Care at Bausch & Lomb (B&L) Canada, Toronto

January 1, 1988 - January 1, 1992

National marketing leadership role within regulated healthcare sector.

Product Manager – Oral Care and Bar Soaps at Colgate-Palmolive Canada, Toronto

January 1, 1986 - January 1, 1988

Product launches and brand management within FMCG environment.