Available to hire
I am a strategic and creative marketing leader with 20 years of success driving brand development, customer engagement and revenue growth across multicultural environments.
I excel at building multi-channel 360-degree campaigns, leading high-performing teams, and turning complex data into actionable insights. My experience spans education and services organisations, where I’ve shaped brand positioning, admissions strategies, and stakeholder communications to deliver measurable impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
French
Fluent
Work Experience
Business Officer & Administrator at Oak Hill School
January 1, 2022 - December 31, 2024Multi-hat role combining admissions, marketing, communications, events, finance coordination and stakeholder relations. Managed admissions enquiries, family communications and enrolment processes. Led launch of a new Wordpress website and production of 20+ videos. Coordinated events and supported teaching staff and families. Contributed to the school closure process and transition to a new pilot model.
Business Officer & Administrator at Oak Hill School, Nyon
January 1, 2022 - January 1, 2024Multi-hat role combining admissions, marketing, communications, events, finance coordination and stakeholder relations. Managed admissions enquiries, family communications and enrolment processes. Led launch of a new Wordpress website and production of 20+ videos. Coordinated events and supported teaching staff and families. Contributed to the school closure process and transition to a new pilot model.
Director of Admissions & Marketing (DAM) at La Côte International School (LCIS)
January 1, 2019 - December 31, 2021Led the Marketing, Admissions and Communications (MAC) function, with responsibility for enrolment performance, brand positioning and family experience. Managed the full admissions funnel and delivery against enrolment KPI’s. Acted as senior point of contact for prospective and current families. Guided the team through exceptional intake volatility, leadership changes and COVID disruption. Rapidly implemented virtual admissions during the pandemic as well as a new Summer Camp offering.
Director of Admissions & Marketing (DAM) at La Côte International School (LCIS), Aubonne
January 1, 2019 - January 1, 2021Led the Marketing, Admissions and Communications function, with responsibility for enrolment performance, brand positioning and family experience. Managed the full admissions funnel and delivery against enrolment KPI’s. Acted as senior point of contact for prospective and current families. Guided the team through exceptional intake volatility, leadership changes and COVID disruption. Rapidly implemented virtual admissions during the pandemic as well as a new Summer Camp offering.
Director of Sales, Marketing & Communications at GEMS World Academy, International School
January 1, 2016 - December 31, 2018Defined and executed the strategic marketing and admissions direction for a new international school in a highly competitive market. Oversaw creation of core assets (website, brand video, brand guidelines, key signage). Achieved an 85%+ increase in net enrolments within two years.
Director of Sales, Marketing & Communications at GEMS World Academy, International School, Etoy
January 1, 2016 - January 1, 2018Defined and executed the strategic marketing and admissions direction for a new international school in a highly competitive market. Oversaw creation of core assets (website, brand video, brand guidelines, key signage). Achieved an 85%+ increase in net enrolments within two years.
Managing Director – Marketing & Communications Consulting at International Business Growth Solutions (IBGS)
January 1, 2013 - December 31, 2024Provided senior-level marketing, communications and admissions-related consulting to education and service organisations, delivering strategy through to execution. Led multi-channel campaigns and institutional positioning initiatives. Advised on enrolment pipelines, customer experience and messaging. Worked closely with leadership teams to support growth and transition phases.
Managing Director – Marketing & Communications Consulting at International Business Growth Solutions (IBGS), Rolle
January 1, 2013 - January 1, 2024Provided senior-level marketing, communications and admissions-related consulting services to education and service organizations, delivering strategy through to execution. Led multi-channel campaigns and institutional positioning initiatives, advised on enrolment pipelines, customer experience and messaging, and partnered with leadership teams to support growth and transition phases.
External Relations Manager at Sustainability Management School (SUMAS)
January 1, 2012 - December 31, 2013Developed institutional branding, website, brochure and video. Represented the school at international recruitment fairs and agent events.
External Relations Manager at Sustainability Management School (SUMAS), Gland
January 1, 2012 - January 1, 2013Developed institutional branding, website, brochure and video. Represented the school at international recruitment fairs and agent events.
Co-President – Parent Faculty Association (volunteer role) at Collège du Léman
January 1, 2009 - December 31, 2012Co-founded Middle/High School PFA; Created communication channels, community events and fundraising initiatives; Acted as liaison with school leadership during periods of change.
Co-President – Parent Faculty Association (volunteer role) at Collège du Léman, Versoix
January 1, 2009 - January 1, 2012Co-founded Middle/High School PFA; created communication channels, community events and fundraising initiatives; acted as liaison with school leadership during periods of change.
Senior Counsellor at Kerbel Communications (PR/Communications Agency), Toronto
January 1, 1993 - January 1, 1996Healthcare communications, media relations and client program management.
Marketing Manager – Vision Care at Bausch & Lomb (B&L) Canada, Toronto
January 1, 1988 - January 1, 1992National marketing leadership role within regulated healthcare sector.
Product Manager – Oral Care and Bar Soaps at Colgate-Palmolive Canada, Toronto
January 1, 1986 - January 1, 1988Product launches and brand management within FMCG environment.
Education
MBA International Marketing at EU Business School, Switzerland
January 11, 2030 - January 1, 2015BA Honors Business Administration (HBA) at Ivey Business School, Western University, Canada
January 11, 2030 - January 1, 1986Diplôme de Langue Française (DL) at Alliance Française
January 11, 2030 - January 1, 2007Certificat de Formation Continue en Français Langue Étrangère at Université de Lausanne (UNIL)
January 11, 2030 - January 1, 2019MBA International Marketing (Thesis: Optimizing the Customer Experience) at EU Business School, Switzerland
January 11, 2030 - January 1, 2015BA Honors Business Administration (HBA) at Ivey Business School, Western University, London, Canada
January 11, 2030 - January 1, 1986Qualifications
Project Management Professional (PMP)
January 1, 2025 - April 17, 2026Community Management - Content Creation (Cadschool)
January 1, 2022 - April 17, 2026Social Marketing Certification (Hootsuite)
January 1, 2022 - April 17, 2026Microsoft Suite Professional Certifications
January 1, 2022 - April 17, 2026Adobe (InDesign, Photoshop, Illustrator) Achievement Certificates (Altran)
January 1, 2022 - April 17, 2026Digital Marketing Certificate of Achievement (Excelsia)
January 1, 2019 - April 17, 2026Google Analytics: Certifications /Individual Qualifications
January 1, 2019 - April 17, 2026Salesforce Super User
January 1, 2019 - April 17, 2026Project Management Professional (PMI)
January 1, 2025 - May 12, 2026Community Management - Content Creation (Cadschool)
January 1, 2022 - May 12, 2026Social Marketing Certification (Hootsuite)
January 1, 2022 - May 12, 2026Microsoft Suite Professional Certifications
January 1, 2022 - May 12, 2026Adobe (InDesign, Photoshop, Illustrator) Achievement Certificates (Altran)
January 1, 2022 - May 12, 2026Digital Marketing Certificate of Achievement (Excelsia)
January 1, 2019 - May 12, 2026Google Analytics : Certifications /Individual Qualifications
January 1, 2019 - May 12, 2026Salesforce Super User
January 1, 2019 - May 12, 2026Industry Experience
Education, Professional Services, Media & Entertainment, Non-Profit Organization, Other, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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